2024 holiday marketing: Top SEO and PPC tips for a short shopping season
Start preparing for the condensed 2024 holiday season. Optimize for multiple holidays across various channels to maximize your marketing.
Google Tests Link Icon Citations For AI Overviews
Google is also testing link icons in the AI Overviews to show citations for statements generated in the AI Answer. These links, when clicked, will take you to an overlay window that shows those links in a search result format page. No, clicking the li…
Google Testing Save Button For AI Overviews
Google is testing the ability to save your AI Overviews to your Google Interests section. If you are opted-in to labs in Google, and you see AI Overviews, at the bottom of the AI Overview, you may see a new “Save” button.
New Microsoft Advertising Brand Lists For Performance Max Campaigns
Microsoft Advertising is rolling out brand lists for Performance Max campaigns. “Brand lists allow greater control over brand image and ad visibility, including the brands you don’t want your ads to be associated with,” Microsoft wrote in its help docu…
Google Knowledge Panels Using AI-Generated Images
Google is showing AI-generated images in some of the knowledge panels they show in Google Search. Google is not creating these images; they come from images on third-party sites. And honestly, I kind of like it, at least in some cases.
Bing Tests Related Searches At Top – Below Search Bar
Bing is testing placing the related searches at the top of the search results page, directly under the search bar. The searches are exactly what you would see in the bottom but in a different format at the top.
Any one recover from HCU 2023 Update?
HCU update recovery discussion
Netflix shifts focus to ad-supported tier as subscriber growth surges
Netflix’s shift to phasing out ad-free plans indicates a growing audience that advertisers can target, especially as this model expands.
7 strategies to maximize your AI-powered search market share
Navigate the new frontier of AI-powered search and equip your brand with essential strategies to thrive today and beyond.
Why single keyword ad groups still matter in 2024
Delve into the debate over SKAGs vs. modern ad group structures and find out why SKAGs might still be your best bet for Google Ads success.
Billions of Google redirects to stop working next year
Google announced its URL shortener service will stop working completely on August 25, 2025.
Search News Buzz Video Recap: Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More
Google said that the next Google core update should be coming in the coming weeks. Google had some search ranking volatility, an unconfirmed Google update, around July 18th. Google said it will host more creator…
How to build and manage your brand across multiple platforms
Your brand’s online reputation depends on way more than just Google or your favorite social media channel.
Billions Of Google goo.gl URLs Will No Longer Work
Google announced that it will stop serving the Google URL Shortener, so any URL that was set up to redirect using goo.gl, which Google stopped supporting adding new ones back in 2019, will also stop serving.
Google: ccTLDs & Language Do Help You Rank A Little Better In Local Country Region
Gary Illyes from Google said in the latest Google SEO office hours that using a ccTLD and the localized language on your page and website does help you rank a little better in the localized/regional version of Google. So if you want to rank better in G…
Google’s On Knowing If Your SEO Team Is Doing Their Job
Google’s John Mueller laid out a few ways to determine if your SEO team is doing the actual work they promised to deliver. While trusting your SEO team is important, John said you can also do the following to ensure the SEO team is doing their job.
Google Merchant Center Next Gains Support For Supplemental Feeds
Google Merchant Center Next now finally supports supplemental feed/source support. Google promised us this would come early this year, but it didn’t happen until early Q3 of 2024. That being said, feed rules still do not seem to be supported yet by Go…
Google Local Panel: Search Products With Camera
Google is testing showing a button in some local panels, some Google Business Profiles, that reads “Search Products With Camera.” This seems to be related to Google Lens and the new multisearch features.
Microsoft Advertising introduces Performance Max brand lists
Microsoft’s brand lists offer more granular control, allowing you to exclude ads from appearing alongside specific brands.
Google under investigation in Italy over user consent practices
The investigation into Google’s user consent practices for ad profiling could threaten its ability to link user data across its services.