Google Ad Revenue Up 11% – $64.62 Billion In Ad Revenue
Google / Alphabet reported its Q2 2024 earnings last night, where its ad revenue hit $64.62 billion, up 11% from last year’s quarter of $58.14 billion. Clearly, Google’s advertising business continues to grow despite any economic downturn we may have s…
Google Outlines Videos In Search Results
Google seems to have changed how it shows large videos in the search results. I am now seeing them show these gray lines, outlining the video box, in the Google Search results.
2024 organic website traffic benchmarks by Edna Chavira
Join us on July 30th to ensure your organic search and content strategies are set up for success for the remainder of 2024 and beyond.
Advertisers react to Google keeping cookies on Chrome
Decision gets mixed reactions from advertisers, with many emphasizing the importance of privacy-focused strategies and first-party data.
Google offers enhanced conversions consultations
Google offers select advertisers personalized consultations to implement enhanced conversions, aiming to improve measurement accuracy.
Could AI eventually make SEO obsolete?
As long as users need to search for information, search optimization will remain essential. Here’s why.
Daily Search Forum Recap: July 23, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google will not deprecate third-party cookies in Chrome…
Digital marketing primer: Understanding strategies and measuring success
Dive into key tactics, the results you can expect and how to measure success across SEO, PPC, content marketing and more.
Survey: User satisfaction with Google grows in 2024
Google’s push into AI-driven search doesn’t seem to have hurt customer satisfaction. Meanwhile, ads are problematic for social media users.
Google Search AI Overviews Video Descriptions
Google Search is testing using AI Overviews to provide video descriptions in the Google Search results. When you click to expand some videos, Google may overlay the video and its description directly in the search results. And that description may read…
Google Won’t Deprecate Third-Party Cookies In Chrome
Google has decided not to deprecate, do away with, third-party cookies in Chrome. This is something Google has been planning and testing for a while, delaying the efforts numerous times, and now ultimately deciding to scrap those efforts.
Google Tests Larger Sitename & Favicons
Google is testing larger sitenames and favicons again. You can see a considerably larger font used for the sitename (the link in the Google search result snippets) and a larger favicon being tested in the search results.
New Google Ads Sitelinks Interface
Google Ads has a new sitelinks interface, and functionality, for Performance Max campaigns. The new recommended sitelinks features are rolling out, plus there is a new numbered layout for the sitelinks.
Google Ads Editor Version 2.7 Is Now Out
Google has released version 2.7 of the Google Ads Editor. This new update brings a number of new features and also deprecates a number of features. New features include AI-generated assets, account level content label exclusions, account-level negativ…
Yelp expands ad offerings for national brands and advertisers
Yelp’s new features include expanded lead generation tools, enhanced ad formats and more.
Google scraps plans to kill third-party cookies in Chrome
Google won’t deprecate third-party cookies after years of promising to do so. Google will introduce a new experience in Chrome.
CRO for PPC: Key areas to optimize beyond landing pages
Here’s how to increase your PPC conversion rates, reduce customer acquisition costs and apply CRO principles across multiple channels.
2024 holiday marketing: Top SEO and PPC tips for a short shopping season
Start preparing for the condensed 2024 holiday season. Optimize for multiple holidays across various channels to maximize your marketing.
Google Tests Link Icon Citations For AI Overviews
Google is also testing link icons in the AI Overviews to show citations for statements generated in the AI Answer. These links, when clicked, will take you to an overlay window that shows those links in a search result format page. No, clicking the li…
Google Testing Save Button For AI Overviews
Google is testing the ability to save your AI Overviews to your Google Interests section. If you are opted-in to labs in Google, and you see AI Overviews, at the bottom of the AI Overview, you may see a new “Save” button.