Perplexity launches ad revenue sharing program for publishers
Perplexity’s new program aims to address recent controversies over content use while differentiating itself from traditional search engines.
Google enhances ad creation with AI and transparency tools
The latest AI-powered creative tools aim to enhance reporting features for the Google Ads network as well as boost ad performance and transparency.
Daily Search Forum Recap: July 30, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search Console has a bug with the search appearance filters…
Website migration checklist: 11 steps for success
Website migration is complicated. Eliminate errors and help streamline the site migration process with these steps.
Better RSA creation and optimization in 3 steps
Learn key mistakes to avoid when running Google responsive search ads, plus expert optimization tips to enhance your ad strategy.
Google: Don’t Make Your M-Dot URLs The Canonical
Google’s John Mueller repeated advice from a while ago that you should not switch your m-dot URLs to be the canonical URL, even though Google is fully switched over to mobile-first indexing. He said this is just because it is how it is done, how it wa…
New Google Ads Google Merchant Center Feed Integration In AI Image Editor
Google has a new Google Ads feature within Google Merchant Center feeds in AI image editor that enables you to import product images from your Merchant Center feeds into your Google Ads account. The images will then be stored and available for use in t…
New Google Ads Format “For Your Consideration”
Google may be testing a new search ad format named “for your consideration.” These ads, at least in the example below, show hotel websites that you can go to to find hotels in the area. This may work for other categories of queries, outside of hotels, …
Google May Replace X (Twitter) With Latest Posts From
Google Search may be replacing the heading for “X (Twitter)” posts with “Latest Posts from.” This would be a step to removing more X branding from the Google Search results page.
Google Search Console Performance Report Search Appearance Filter Bug (To Be Fixed)
Google Search Console has a bug with the Search Performance report, where if you want to filter by Search Appearance, it won’t show you all the options. Google is aware of the bug and it should be fixed soon.
The quickstart guide to marketing automation by Edna Chavira
Start simple, get organized, and take proactive steps to unlock the power of marketing automation for your business.
Pinterest explores publisher partnerships to boost ad sales
Pinterest is testing a new program that allows news outlets and publishers to sell ads on its platform using an auction system.
Google streamlines ad creation with Merchant Center-Ads integration
Advertisers can now enhance product images in their ad campaigns, streamlining the creation of visually appealing assets for e-commerce businesses.
Daily Search Forum Recap: July 29, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google says the next core update isn’t extremely far away…
What is generative engine optimization (GEO)?
Understand what GEO is, how it’s revolutionizing digital marketing and key strategies to optimize for AI-driven search.
Google: Core Update Isn’t Extremely Far Away As Publishers Grow Concerned
Google’s John Mueller responded to complaints about image thumbnails still not showing up for some publishers in the search results. He encouraged a bit more patience, saying “the next one [core update] isn’t extremely far away now, so I’d recommend wa…
New Google Business Profile AI tool creates a menu from an image
Learn how Google’s AI-powered feature helps you create a detailed menu from a photo, along with its benefits and limitations.
Ongoing Google Search Ranking Volatility For 2 Weeks
Over the past almost two weeks, we have seen consistent and ongoing ranking volatility on a daily basis. The last Google search ranking update I covered was around July 23rd, then before that was July 18th and then July 9th. But every says since aroun…
Google Discover Promoting AI Overviews In Search
Google Discover is now pushing users to see AI Overviews directly in the Google Search results. As you scroll through the Discover feed on Google.com, you may see a promotion of sorts to learn more about a topic through the lens of AI Overviews.
Report: How Often Google Mixes Ads Into Organic Search Results
Google has been mixing search ads into the free organic search results for several months now; Google even changed its definition of what it considers top ads in order to account for this change. New data from Semrush shows just how often Google mixes…