Enterprise SEO: 11 keys to success in 2024 and beyond
Navigate the complexities of enterprise SEO with tips on leveraging AI, managing large-scale projects, enhancing brand visibility and more.
Google Search Ranking Volatility Bursting At The Seams
Google Search had an incredibly volatile month of July and it ended the month with a huge bang. The volatility in the Google Search results yesterday, July 31st, going into today, August 1st, is heavy. This may be Google testing a new Google search r…
Mastering AI in search: Best practices and future trends
Short-term strategies and future SEO trends to help you stay ahead in the evolving AI-driven search landscape.
Google Explains Search Algorithm Updates Around Deepfakes
In May, we reported that Google Search algorithms lowered the rankings of deepfake sites. Now, Google has gone into more detail on how this algorithm works and how you can manually remove deepfakes from Google Search.
Google Tests Sitelinks Pill Formats On Desktop Search
A few weeks ago, we saw Google testing pill formats, bubble formats, for sitelinks in the mobile search results. Now Google is testing that format on the desktop search results.
Google Merchant Center More Found By Google Product Feed Report
Google Merchant Center may have recently added to the product feed report the number of products found by Google, not by way of a feed you provided or manually submitted but automatically found through crawling or other means.
Google Knowledge Panels Tests “Videos From” Section
Google is testing a new section on knowledge panels named “videos from.” This section can contain videos from the brand’s social channels. This seems to be a larger extension of Google showing social posts from the brand’s channels, maybe?
Deep Dive On How Google Search Indexes JavaScript
The folks at Vercel and MERJ put together a super deep dive on how Google Search handles indexing JavaScript. They analyzed over 100,000 Googlebot fetches across various sites to test and validate Google’s SEO capabilities. In short, Google Search han…
How to make the most of GA4 for SEO
Learn to link GA4 with Google Search Console, analyze organic traffic and set up events and parameters for better SEO insights.
Google updates deepfakes search algorithms and controls and expands About this image
Google is making it easier to remove deepfakes and also expands About this image to Circle to Search and Google Lens.
8 free tools for PPC reporting
Explore cost-effective PPC reporting solutions and enhance your paid media strategy using resources from Google, Microsoft and Meta.
Google Improved Autocomplete Predictions After Trump Criticism
Over the past few days, Google has come under fire over its autocomplete predictions in Google Search around former President, Donald Trump. In the wake of the issue, Google updated its autocomplete prediction system to make improvements in these cases.
Google Ads Click-To WhatsApp Messages
Google Ads lets you set up message assets to click-to WhatsApp for some advertisers. Message assets allow you to configure an ad asset or button with your responsive search ads in Google Ads, these can lead some users to WhatsApp.
Google Ads Launches New PMax Reporting Updates & AI Generation Tools
Google announced new Performance Max reporting updates and asset generation and image editing expansions. “We’re adding asset-level conversion reporting to Performance Max, expanding asset generation to App and Display campaigns, improving image editi…
Google “Hidden Gem Stores” Search Feature
Google seems to be testing a new search feature named “Hidden gem stores.” This shows you shopping and merchant listings from various stores and brands. This does not seem to be the Google hidden gems algorithm, but rather just a fancy title for a se…
Microsoft Bing Advertising Revenue Up 19% (Back To Growth?)
Microsoft reported its fourth quarter 2024 earnings and it showed that its search and advertising revenue was up 19%. The last time it was up over 19% in a quarter was 10 quarterly earning reports ago, in Q3 2022.
Data: How often Google mixes ads into organic results
New data shows Google mixes ads into organic search results in only 0.31% of desktop searches and 0.01% of mobile searches.
Perplexity launches ad revenue sharing program for publishers
Perplexity’s new program aims to address recent controversies over content use while differentiating itself from traditional search engines.
Google enhances ad creation with AI and transparency tools
The latest AI-powered creative tools aim to enhance reporting features for the Google Ads network as well as boost ad performance and transparency.
Daily Search Forum Recap: July 30, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search Console has a bug with the search appearance filters…