11 local SEO tools you should be using
From analytics to rank tracking, boost your local SEO with these tools. Learn how to use them effectively and understand their limitations.
Google Ads introduces new surcharges for specific jurisdictions
Google will introduce a 2.5% Digital Services Tax (DST) fee on Oct. 1 for ads served in Canada to cover regulatory costs in various countries.
Search News Buzz Video Recap: Intense Google Ranking Volatility, Deepfake Search Updates & Trump Autocomplete Tweaks
This week we covered how Google said the core update isn’t extremely far away. We also reported on super intense Google Search ranking volatility change later this week and then the ongoing volatility with Google Search over the past few weeks…
How to build lasting relationships with SEO clients
Strategies to avoid SEO client churn, from setting expectations and delivering value to building enduring business relationships.
August 2024 Google Webmaster Report
Here is the big monthly Google webmaster report, where I catch you up on what changes with Google Search related to Google updates, ranking volatility, SEO, Search Console, UI changes, local and much more. This month we had intense ranking volatility …
Google Local Service Ads Automated Lead Dispute System
A few weeks ago, Google announced it is doing away with how it does credits and disputes for Local Service Ads and is switching to an automated system. It seems like that system is now live, up and running.
Google Ads Tacks On Canadian Advertisers A 2.5% Surcharge
Google notified advertisers in Canada they are charging a 2.5% surcharge on top of everything for buying ads on Google. This is on top of many of these advertisers losing the credit card payment option, which was as good as cash for many of them.
Separate Ad Group In Google Ads Can Remove AI-Theming
Ginny Marvin, Google’s Ads Liaison, said if you put similar keywords in separate ad groups that can essentially make both eligible to be considered for auction selection. It would essentially remove AI-theming (if that is a word) because they are in di…
Google Tests Explore More With Search Section
Google seems to be encouraging searchers to search more for more types of queries with a new “Explore more with Search” carousel. It shows the searcher other topics, with photos, on what they can search on.
Google To Allow Pubic Hair Grooming Ads In September 2024
Google will update its Google Ads policy on September 3, 2024, to allow public hair grooming services to be advertised on the Google Ads network, including Display, YouTube, and Search.
Google Ads hit by major reporting glitch, exposing competitor data
Competitors’ sensitive information is being exposed to advertisers while key reporting tools and product management features are inaccessible.
Google Ads Reporting & Some Interfaces Are Down For Advertisers
Google Ads is currently having an outage for many of its reporting interfaces across Report Editor, Dashboards, and Saved Reports in the Google Ads web interface. Plus, The Products, Product Groups and Listing Groups pages are down across the web inte…
Digital ad prices rise across channels as performance holds steady
Despite costs increasing, conversion rate has remained steady, with advertisers making the most of the latest Google and Meta tools.
Reddit CEO to Microsoft and AI search engines: Pay for our content
Reddit CEO Steve Huffman does not believe all web content – especially theirs – is free for AI models and search engines to crawl and use.
Enterprise SEO: 11 keys to success in 2024 and beyond
Navigate the complexities of enterprise SEO with tips on leveraging AI, managing large-scale projects, enhancing brand visibility and more.
Google Search Ranking Volatility Bursting At The Seams
Google Search had an incredibly volatile month of July and it ended the month with a huge bang. The volatility in the Google Search results yesterday, July 31st, going into today, August 1st, is heavy. This may be Google testing a new Google search r…
Mastering AI in search: Best practices and future trends
Short-term strategies and future SEO trends to help you stay ahead in the evolving AI-driven search landscape.
Google Explains Search Algorithm Updates Around Deepfakes
In May, we reported that Google Search algorithms lowered the rankings of deepfake sites. Now, Google has gone into more detail on how this algorithm works and how you can manually remove deepfakes from Google Search.
Google Tests Sitelinks Pill Formats On Desktop Search
A few weeks ago, we saw Google testing pill formats, bubble formats, for sitelinks in the mobile search results. Now Google is testing that format on the desktop search results.
Google Merchant Center More Found By Google Product Feed Report
Google Merchant Center may have recently added to the product feed report the number of products found by Google, not by way of a feed you provided or manually submitted but automatically found through crawling or other means.