Google phases out Smart Campaigns in favor of Performance Max
Google’s shift from Smart Campaigns to Performance Max signals a major push towards AI-driven, cross-platform advertising solution.
Advanced analytics techniques to measure PPC
Key strategies for consent management, data modeling and non-cookie measurement techniques in a privacy-first world.
Google gives new look for trending now section of Google Trends
The new design fits more trending keywords and gives you a nicer and more actionable interface to do your research with.
Google Search Ranking Volatility Heats Up After DOJ Monopoly Ruling
It’s been about a week since the superheated and bursting Google Search ranking volatility, and since then, it did happen to calm down a bit, at least relatively speaking. But now I am seeing the Google search ranking volatility heat up again.
Generative AI tactics, tools and insights from the experts
Explore key insights on leveraging AI for SEO, copywriting, ad creation and more from top search marketers.
Google Search Console Recommendations (Experimental)
Google Search Console is rolling out a new recommendations feature where Google will show you site improvement recommendations. These recommendations are based on the data in Search Console and aim to help improve your site’s performance on Google Search.
SEO Scam Where You Pay Google To Fix Your Search Rankings
There is this SEO scam going around where scammers are saying you pay Google to fix your rankings in Google Search. All you need to do is prepay them and Google will fix your site. John Mueller from Google said “this is a scam,” that Google does not o…
Google Served Ads For Products From Other Merchants, Google Will Issue Credits
The big Google Ads reporting outage from the eve of August 1st was an intentional outage due to Google serving ads for products from other Google Merchant Center accounts. This was not just an ad spend issue but also a privacy and data issue for Google…
Google Trends Rolls Out New Trending Now Design
Google Trends began rolling out a new design for the trending now page a day or so ago. The new design seems to give you more filter options and provide more keyword data on the same page.
Google Business Profiles Listings See Also Carousel Leading To Competitors
Google is testing the “see also” carousel on Google Business Profiles. This means, someone can be looking directly at your local listing on Google, maybe because they searched for your company name, and Google can be suggesting competitors right under …
Push notifications: The secret weapon for SEO and revenue growth by RollerAds
Explore how integrating push notifications can improve your website’s SEO, user engagement and monetization strategy.
Future-proof your content by Edna Chavira
Learn how to optimize your content for maximum impact.
Federal Judge Rules Google Is A Monopoly & Will Be Broken Up Or Face Serious Constraints
Judge Amit Mehta, a US federal judge ruled on Monday that Google is a monopoly. “Google is a monopolist, and it has acted as one to maintain its monopoly,” Judge Mehta wrote in his 286-page filing (PDF).
Federal judge rules Google violated antitrust law
Google illegally monopolized search and search advertising markets especially by paying $20 billion annually for default search status on iPhones.
Google Ads bug mislabels Demand Gen campaigns as Display Network
A Google Ads bug is causing Demand Gen campaigns to be incorrectly labeled as Display Network in reporting, prompting confusion among advertisers.
Google to sunset Structured Data Files v6 in Display & Video 360
Structured Data Files v6 for Display & Video 360 is set to sunset on April 30, 2025, where not migrating to v7 or higher could lead to service interruptions.
Google Search Console launches recommendations
This is an experimental feature, so you might not see it yet.
How to document your SEO strategy
Learn what makes a successful SEO strategy and why documenting it can help you gain buy-in, set realistic goals and streamline your efforts.
Report: Google Search traffic and queries not impacted by new competing AI search engines
New data from Datos’ clickstream panel analyzed by Sonata Insights showed Google traffic grew over the year, despite all the new AI competitors.
The restaurateur: A new essential human role in PPC and digital marketing
See how AI is redefining digital marketing and the vital human roles of teacher, doctor, pilot and restaurateur in successful PPC management.