Lead gen advertising in the automation era: How any brand can succeed
Boost your lead gen strategy with tips on campaign management, sales alignment and maximizing ad performance.
DOJ May Break Up Google: Separating Android & Chrome; Maybe Ads
US Considers a Rare Antitrust Move: Breaking Up Google, out of Bloomberg last night was the big business news from yesterday. How would Google be broken up? Well, they would diversify Android and Chrome and potentially try to force Google to sell “AdW…
Google Hotel Listings Under Siege: Fake WhatsApp Numbers & Marking As Closed
I am hearing reports of some spammers or hackers hijacking some Google Hotel listings by marking some hotels as permanently closed and also changing the phone numbers to WhatsApp numbers. This can be a huge concern for many hotel operators, but I am no…
Google Gemini Research: Web Search & Adds Link Citations
We keep trying to understand if Google Search will change, if it will just be AI Overviews or if the change will be more drastic. Well, Google demoed Gemini Research, where Google uses AI to do your research, by curating information across the web to …
Google Search Console Only Shows 35% Of Your Data? It Depends, Says Google.
When Google announced the new Google Search Console recommendations, one of the examples of the recommendations was to bulk export your data because “Search Console only shows 35% of your performance data.” Now, this is not new, we knew Google anonymi…
Apple Business Connect Adds Showcase Enhancements & Updates
Apple Business Connect has added a new feature named Showcase enhancements. A “Showcase” allows you to share up-to-date information with your customers, like seasonal items or promotions. Apple extended these showcases for longer periods and more chara…
Report: U.S. considering forcing a Google breakup
Could Google be broken up in the not-too-distant future? Could the U.S. government force a sale of Chrome, Android or Ads?
Google extends deadline for Hotel Ads commission bidding sunset
Google extends Hotel Ads commission bidding sunset to February 2025, giving advertisers more time to adapt strategies amidst evolving privacy standards.
Google Ads API streamlines conversion adjustment uploads
Google Ads API eliminates 24-hour wait for conversion adjustments, streamlining data management for advertisers starting Sept. 9.
Google AI Overviews volatility continues: Rise, fall, repeat
The overlap of AI Overviews with Google’s search results increased. Travel and entertainment queries no longer triggered AI Overviews.
How Google Search ranking works
An in-depth analysis of how Google’s complex ranking system works and components like Twiddlers and NavBoost that influence search results.
Broad match keywords: When to test and when to avoid
Looking to expand your reach with broad match keywords? Find out how to carefully manage them and avoid overspending on irrelevant searches.
Doc: Bing Was Faster Than Google In 2017
A Google document that came out of the DOJ trails said that back in 2017, Bing Search was faster than Google was specifically looking at mobile queries. The document was an internal Google document and went through 10 elements of latency.
Google Deactivates Russia-Based AdSense Accounts, Final Payouts To Follow
Google has deactivated all Russian-based AdSense accounts yesterday and will issue July earnings will be disbursed between August 21 and 26. Google added it will attempt to disburse any remaining balance in your account, if you have met the cancellatio…
Google Search Tests Mini Knowledge Panel Cards
Google Search is testing miniature, or smaller, knowledge panel cards in the Google Search results. Instead of showing the massive knowledge panel at the top, Google shows this smaller card at the top right of the search results, which leaves the main…
Google AI Overviews With Tons Of Link Icons
We’ve all been complaining about the lack of citations and links in the new Google AI Overviews. Recently Google began testing icons for link citations in the AI Overviews and has been testing them on and off. Here is one of those with tons of link i…
Google Connections For Knowledge Panels
Google can show the connections a person or entity have in its knowledge panel and break down those connections by category. In the example below, for Elon Musk, Google is showing the family connections, the work with connections and the people also s…
Brands want to invest in ecommerce, so what’s stopping them? by Feedonomics
Investigating common obstacles to ecommerce investment and how to overcome them.
Facebook Ads 2024 data: Clicks and conversions up, costs down
Facebook’s stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience.
Fospha Unveils the Ultimate TikTok Playbook for Ecommerce Success
Fospha proudly announces the release of “Fospha’s Ultimate TikTok Playbook,” a comprehensive guide that empowers ecommerce businesses to leverage TikTok for exponential growth. Why Fospha’s Ultimate TikTok Playbook is a Must-Read TikTok has rapidly become a powerhouse for ecommerce growth, making it essential for digital marketers. Fospha’s Ultimate TikTok Playbook provides actionable insights and proven […]
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