Twitter Launches Keyword Targeting in Timelines
Twitter’s keyword targeting in timelines means advertisers will be able to specify the keywords they wish to initiate a promoted tweet, as well as specifying the geographic location, gender, and client being used, to reach their audience.
Google Autocomplete: Your Personal Brand’s First Impression
Pop Quiz: What is the first thing a searcher sees when they type your name into the Google search bar? If your answer was related webpages found in SERPs, you’re wrong — that would be the second thing. The first thing they see are the Autocomplete suggestions that drop down from the…
Please visit Search Engine Land for the full article.
SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic
Users are being conditioned to check (and click) the area of Google’s SERP design that prominently displays information pulled via Knowledge Graph, Maps, and (conveniently for revenue) product listing ads, depending on the intent of a search query.
Report: Bing Ads Gains Market Share In Q1
Efforts by Bing Ads to increase click volumes and gain market share from Google appear to be paying off, according to a report by The Search Agency. The Search Agency’s Quarterly State of Paid Search, released today, shows Bing’s share of spend rose 3.6% year-over-year to 21%. The…
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First Day With Google Glass Highlights
+Brandon Allgood was one of the first Project Glass Explorers to receive and play around with Google Glass and he shared his experience on Google+…
Poll: Blocking Google Images After Image Search Traffic Drop?
In late January, Google launched a new design change for Google Image search. Google said they’ve “seen a net increase in the average click-through rate to the hosting website.”
But webmasters are not seeing that or believing that…
Live @ SMX Advanced: The Crazy, Complicated Technical Issues That Completely Sabotage The Best SEO Efforts
At SMX Advanced, everyone is a master of the technical basics — 301 redirects, canonicalization, HTTP status codes. But even battle-scarred veterans can run into serious challenges when they dive into web site infrastructure, and find that things get a lot more complicated. URL parameter facets +…
Please visit Search Engine Land for the full article.
SEO Tactics for App Stores, Mobile App Website Pages & Local Markets
Once an app is ready for download, the biggest challenge is getting users to find it, or even discover its existence. These traditional SEO tactics will help you when optimizing for app stores, mobile app pages on websites, and localization.
Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]
Search ad revenues once again broke records in 2012. Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn’t even include mobile search ads in the IAB’s report.
The Critically Important Role of Bing Ads in Search Marketing
In trying to be more like AdWords, Bing Ads has mostly reached parity with AdWords. Importing campaigns into Bing Ads can now be done in a matter of minutes, not days. And search campaigns running on the Yahoo Bing Network often yield better ROAS.
Google Glass eBay Auction Hits $90,000 Before Being Removed
The augmented reality eyewear yesterday turned up on auction website eBay. The listing reached $90,100.00 after receiving 28 bids, but was canceled due to Google’s terms and conditions, which state that Google Glass can’t be resold once obtained.
It’s Official – Looks Like Users Don’t Like Google’s New Image Search?
Google Image Search Suffers Massive Drop in External Search Numbers
International Search Summit Keynote: Yandex Co-Founder & CTO Ilya Segalovich
Yandex is Russia’s leading search engine, besting even mighty Google in numbers of unique visitors in its home country. But did you know comScore also ranks it as the world’s fourth largest overall search engine, ahead of Bing in number of search requests processed? In part,…
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Google Affiliate Network Shuts Down Again
Google announced last night that they are closing their Google Affiliate Network.
Just so you know…
Google Quick View Badge Confirmed
In December we reported some signs of a new test of something called Quick View within the Google mobile search results.
Well, Google has confirmed that this is a test yesterday on their search blog and on Google+…
Does Google Want SEOs To Overreact?
An interesting thread at WebmasterWorld is asking SEOs to take a step back…
Google Apps & Gmail Down For Many
Since about 8am EDT, Wednesday, April 17th, Google Apps and many of the products within it, including Gmail, Google Docs, Google Chat and so forth are down for many – including me.
There are tons of complaints on Twitter…
Daily Search Forum Recap: April 17, 2013
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Pictures Of The First People To Buy Google Glass
As we reported, Google Glass Explorers (the first non Googlers to be able to buy Google Glass) are now able to start picking up their pair of Google Glass, in order of who signed up first. I am part of the second batch, so I do not know exactly when I…
SearchCap: The Day In Search, April 17, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Tokyo Court Orders Google To Alter Search Suggestions & Pay Fines AFP reports a Japan court has ruled Google to alter the search suggestions and fined Google…
Please visit Search Engine Land for the full article.