Google: Don’t Redirect All Mobile Users To A Single Page
There are two types of people reading this right now, (1) those who are like me and cannot stand when this happens and (2) those who really don’t know it is an issue.
What am I talking about…
Killer PPC Testing Using an Ad Testing Matrix
The test matrix is your roadmap for executing PPC tests – it becomes a living record of all the tests you’ve done. By following a systematic approach to ad testing with a testing matrix, you’ll give yourself the best chance at great ROI from PPC.
How to Solve the Sexism in SEO ‘Problem’: Stop Complaining & Take Action
There’s been a lot of talk about women being underrepresented in speaking at conferences – and the search industry in general. Women have more power than they give themselves credit for. It’s time to stop complaining and do something to change it.
Google Active View Format Gets Accreditation
Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed standard of at least 50 percent of an ad being visible onscreen for one second or longer.
Google Kills Meebo Bar to Focus on Google+ Sign-In
Google will discontinue the Meebo toolbar and hopes that users will switch to Google+ and its single sign on. Google acquired Meebo for about $100 million last summer. The Meebo Bar will stop loading on publisher sites on June 6.
SearchCap: The Day In Search, April 29, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Potential iOS Market For Google Now Is 2.5X Larger Than Android “Now” Base Google Now for iOS and Android are almost identical in their look at feel. And aside…
Please visit Search Engine Land for the full article.
You Can Now Get Google Now on iPhone, iPad
Google is bringing its Now predictive search platform to Apple’s mobile operating system as a feature on the new version of Google’s Search application for the iPhone and iPad. Users will be able to access Now through the Search app itself.
Potential iOS Market For Google Now Is 2.5X Larger Than Android “Now” Base
Google Now for iOS and Android are almost identical in their look at feel. And aside from a few “cards,” the same is true of their content. But, there are some differences behind the scenes worth noting: one of them is the fact that with its launch on iOS this morning, Google Now is…
Please visit Search Engine Land for the full article.
SES Toronto 2013 Agenda Posted: Here Are 9 Must-Attend Sessions
The full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
The Top Five SEO Mistakes According To Google’s Matt Cutts
In a recently published Webmaster video, Matt Cutts, Google’s head of search spam, listed off the top five SEO mistakes webmasters make. Matt said these are not the most devastating mistakes, but rather, the most common mistakes. (1) Having a website or having a website that is not crawlable…
Please visit Search Engine Land for the full article.
Facebook Offers An In-Depth Look At The Natural Language Interface Of Graph Search
Since its launch in January of this year, Facebook has been rolling out their Graph Search, allowing a limited number of users to perform queries with the natural language interface. In a post on their engineering blog today, Facebook explains how thei…
See Who’s Speaking at SMX Advanced – Early Bird Rates Expire Friday
Search Marketing Expo – SMX Advanced’s faculty features nearly 100 leading authorities on SEO, paid search, mobile, social media and more. Don’t miss this once a year opportunity to meet them and learn what they know! Early bird rates expire this Friday – register today! SMX Advanced speakers…
Please visit Search Engine Land for the full article.
New Bing Logo: Here’s What It Might Soon Look Like
Bing may be getting a new logo. Microsoft revealed a few new logo design concepts during a Design Day presentation in Norway, including a white and gold “boomerang” logo for its Bing search engine. Could this logo soon become Bing’s logo?
Bing Search Now Delivers Anywhere From 4 to 14 Results
Have you noticed as few as 4 or 8 search results on Bing? That’s because more than 50 percent of searchers click on Bing’s first organic result. If you don’t find what you’re looking for, Bing may show 12 or 14 results after an unsuccessful search.
iPhone & iPad Users To Get Google Now, As It Comes To iOS
Previously Android-only, Google’s “predictive search” tool Google Now is now available for the iPhone and iPad. It’s part of an updated Google Search App for iOS. Google Now for iOS had been anticipated since March, when Engadget discovered a promotional video suggesting it…
Please visit Search Engine Land for the full article.
The Amazing “Google Now” — When Google Searches Before You Think To
With Google Now coming to iOS, a whole new audience using iPhones and iPads are about to meet Google’s predictive search service. It’s a feature that’s gone from interesting novelty to being downright amazing, in less than a year. Here’s a look at how the “predictive…
Please visit Search Engine Land for the full article.
Top 5 Mobile SEO Tips For M-commerce & Retail
Clearly I’ve broken my own resolution when it comes to not talking about responsive Web design, as I’ve done so for the past two months. This month, I’m taking a break so I can focus on resolution #1: giving more tactical advice on how to do mobile SEO well. Today’s column…
Please visit Search Engine Land for the full article.
Bing Webmaster Tools Adds Malware Re-Evaluation & Geo-Targeting Tools
Bing announced two new features for Bing Webmaster Tools. First, you can now see more details on malware issues impacting your site and be able to submit a malware re-evaluation request. Second, you can now geo-target specific pages, directories or you…
The Enhanced Campaigns Waiting Game
Like many of my fellow PPC colleagues, I feel uneasy about the impending move to Enhanced Campaigns and the lurking cutover deadline of July 22nd. Should we convert now and get it over with? Should we run a few tests with our smaller, simpler accounts? Should we abandon tightly-crafted,…
Please visit Search Engine Land for the full article.
Website Indexation Audit: How to Find & Remove Non-Essential Content
Are you feeding search engines garbage? Taking a look at your entire index will allow you to gain an understanding of what Google and Bing see and index. Here’s how to hone in on and assess your content, see if it’s indexed, and clean it up.