KWFinder review: I made it my main keyword tool for a week
After spending more than 20 years running search-led publishing businesses and relying on SEO tools to make real editorial, traffic, and investment decisions, I approached KWFinder not just as another reviewer, but as a publisher – someone who has to decide which search opportunities truly deserve time and money, not just tick off another feature […]
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Google AI Overviews Pushing Searchers Into AI Mode, Drops Show More Button
Google Search is testing pushing searchers into AI Mode from the AI Overview by default, without having to click the “Show more” button. The new AI Overview experience that Google is testing shows a much fuller AI answer, like you’d get in AI Mode, an…
Daily Search Forum Recap: August 28, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
A first, Google won’t enforce a spam policy within the European region…
Google Ads Book Buttons Expand To Search & Performance Max
Google is expanding the book button through Reserve with Google partner integration to Google Ads Search and Performance Max campaigns. Previously, I believe, this was only available on Google Local Service Ads and maps ads.
Google Announces Search Updates For Transparency, Actionable Updates Get Blog Posts
Google’s John Mueller said Google “primarily” announces search updates to provide “transparency for site owners.” He added that when Google publishes blog posts, updates policies, and help center documentation, that is an actionable announcement site o…
Google Preferred Sources, Tailor Your Feed & Search Profiles Are Different
Google has two, well, maybe three, features that are being confused as one. The preferred sources, the tailor your feed and also search profiles. All kind of customize what you see across Google Search features including Google Search, AI Mode, Discov…
Google Alcohol Advertising Policy Update On September 30
Google will be updating its alcohol advertising policy on September 30, 2026. The update “revises country-specific guidelines, expands allowed advertising locations, and provides clearer details on specific advertiser requirements and responsibilities,…
Google Search Having Indexing/Serving Issues August 28th
Google Search seems to be having indexing or serving issues in the past hour or so. New content from the past hour doesn’t seem to be showing up in Google Search results. Content from the Wall Street Journal, New York Times, CNN and other news sites t…
Google AI Mode Asking Searchers To Sign In
Google is testing asking searchers to sign in within the AI Mode response. Google shows a big Google super logo and a sign in button that says “Sign in to save your…”
Google Search Now Lists The Supported Favicon File Formats
Google has updated the favicon search developer documentation to list out the supported favicon file formats. Google added this line that reads, “Google Search supports the following favicon file formats: BMP, GIF, ICO, PNG, JPEG, PPM, and TIFF.”
SerpApi files to dismiss Google’s amended lawsuit again
Back in July, a federal court dismissed Google’s lawsuit against SerpApi. Google came back with an amended complaint, and now SerpApi has asked the court to throw that one out too. Here’s what changed and what didn’t. Google’s original complaint went after Google Shopping and Google Maps too those claims are gone now. What’s left […]
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SerpApi files to dismiss Google’s amended lawsuit again
Back in July, a federal court dismissed Google’s lawsuit against SerpApi. Google came back with an amended complaint, and now SerpApi has asked the court to throw that one out too. Here’s what changed and what didn’t. Google’s original complaint went after Google Shopping and Google Maps too those claims are gone now. What’s left […]
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Semrush launches official connector for Claude
Semrush has launched an official connector for Claude. This allows users to connect their Semrush accounts to Claude and use Semrush marketing and search data directly within Claude conversations. Users no longer need to export data from Semrush and manually upload it this connector eliminates that extra step. How does it work? Once the connector […]
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Semrush launches official connector for Claude
Semrush has launched an official connector for Claude. This allows users to connect their Semrush accounts to Claude and use Semrush marketing and search data directly within Claude conversations. Users no longer need to export data from Semrush and manually upload it this connector eliminates that extra step. How does it work? Once the connector […]
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Google tests inline shopping ads carousel within AI Mode content
Google continues making changes to AI Mode in recent days. Today, Brodie Clark spotted another test google is now showing an ads carousel within the content itself, in addition to the ad unit at the bottom of the page. This looks new, since Google previously only showed ads at the bottom of AI Mode responses. […]
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Google tests inline shopping ads carousel within AI Mode content
Google continues making changes to AI Mode in recent days. Today, Brodie Clark spotted another test google is now showing an ads carousel within the content itself, in addition to the ad unit at the bottom of the page. This looks new, since Google previously only showed ads at the bottom of AI Mode responses. […]
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Google launches three new travel features in AI Mode
Google has launched three new features for travel planning and booking within AI Mode. Google shared these updates through a blog post. Here are the new features Google has added to AI Mode for travel planning: 1. Flight price tracking in AI Mode Google Flights’ price tracking feature is now available directly within AI Mode […]
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Google Won’t Enforce Its Site Reputation Policy Manual Actions In Europe
Google announced it will not enforce manual actions under the site reputation abuse policy in the European Economic Area (EEA) due to a mandate set by the European Commission, effective August 30, 2026. Google said searchers in the EEA will not benefit…
Update to the Site Reputation Policy
In 2024, we
introduced our site reputation policy
to stop a practice where third-party content is published on a trusted website just to exploit that
site’s good reputation to rank higher in Search. This practice hurts search quality, and creates a
bad experience for users.