Google’s huge search market share loss wasn’t real: Data revised
While it wasn’t as dramatic a drop as first reported, Google has been consistently losing U.S. search market share since August 2023.
The N.A.P. Hunter Chrome Extension is Back!
Hey Local SEOs! In 2014, LSG released N.A.P. Hunter, a free Chrome Extension that enabled you do to run several standard local business NAP (Name, Address, & Phone Number) queries at once, then export the Google results into a CSV. At its peak, N.A.P. Hunter had more than 4,000 regular users. It broke a few […]
The post The N.A.P. Hunter Chrome Extension is Back! appeared first on Local SEO Guide.
Google unveils new ways to reach streaming audiences
Google wants advertisers to centralize their streaming ad buys through its web-focused demand-side platform, Display & Video 360 (DV360)
Retail Trends Masterclass: Consumer behavior is changing, is your marketing? by Edna Chavira
Learn how consumer behavior is shifting and how savvy marketers are adapting to these changes.
The Industry Mourns The Loss Of Mark Irvine – Brilliant & Giving Search Marketer
I am deeply sad to report that Mark Irvine passed away unexpectedly last night. Mark was deeply involved in the search marketing community, known as being a brilliant paid search specialist who always spent his time helping others over his long career…
3 key observations about the Google March 2024 core update
Uncover the unique characteristics of the March 2024 core update, from its prolonged rollout to its heavy-handed impact on certain sites.
Google expands Performance Max to online marketplaces
With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace.
Localized SERPs: Winning traffic and leads with service area pages
Service area pages are now critical for ranking for local search. Learn tips for making your localized content more relevant and appealing.
Search News Buzz Video Recap: Google March Core Update Done, HCU Recoveries, Site Reputation Abuse & AI Topics
This week, we covered how the Google March 2024 core update finished back on April 19th, and Google forgot to tell us. I also posted the May 2024 Google webmaster report. Google said it’s still possible for sites to recover…
Effort shaming: Balancing work ethic and burnout in marketing
Here’s how to foster a healthier work culture that values both mental well-being and individual motivations.
Google SGE AI Answers Now Cost 80% Less To Generate
One of the big worries for Google investors was the cost of running AI to show within its search results. The AI overviews, now AI answers are costly to run. But as expected, Google was able to reduce the cost to generate these AI Answers.
Google Open To Alternative Ideas For Hreflang
Gary Illyes from Google said he has heard from the SEO industry that hreflang can be “annoying” and complex and confusing. So he is open to ideas on how to replace it and make it work for both small and really large websites.
Google Recrawls URLs At Different Rates: Multiple Times Per Day To Every Few Months
Google has to crawl the web to build its index for it to provide search results. And since webpages and documents get updated, Google needs to recrawl those URLs from time to time. Google will recrawl URLs at different rates, said John Mueller of Google.
Google Search Tests Custom Filters & Templates
Google Search is testing custom filters and pre-define search filter templates. It appears you can save your custom filters and reuse those filters for future searches. This is showing up for a limited number of searchers.
Google AdSense Has Removed Privacy Policy As Place To Withdraw Consent
Google AdSense has removed reference to your privacy policy as a place to withdraw consent. AdSense now has clarified that the revocation link at the bottom of the page should say “Privacy and cookie settings”.
What Is Google Clamping Down On? Spring 2024 Updates — Whiteboard Friday
Learn about Google updates from this Spring in this Whiteboard Friday with Tom Capper.
Google, DOJ make closing arguments in antitrust trial
The stage is set for a monumental court decision that could shake up the search industry – or result in status quo.
Small review site lost 91% of its Google traffic to affiliate-focused SEO content
Google’s search results are dominated by big brands. SEOs for smaller sites are complaining. It’s like 2003 all over again.
Google restricts promotion of deep fake sexual content
These restrictions now apply to Shopping ads and will be enforced across all types of ads after May 30.
7 ways to use the ‘inspect element’ tool for SEO
Learn how to use this browser tool for SEO tasks like link analysis, code troubleshooting, schema validation and more.