How Google Works in 2025
This is a preview of Chapter 1 from my new ebook – Strategic SEO 2025 – available to download free.
Read the full article here How Google Works in 2025 © Copyright 2006-2021 Shaun Anderson
Strategic SEO 2025 – Free SEO Ebook
Download my latest SEO Ebook for free.
Read the full article here Strategic SEO 2025 – Free SEO Ebook © Copyright 2006-2021 Shaun Anderson
Google: Order Of Disavow Link File Does Not Matter
Google’s John Mueller said the order of the URLs or sites you list in your disavow link file does not matter. He added that the file is not processed in real time, it is crawled and then taken into account as Google crawls the web.
Be Careful With Google When Publishing AI Content
A recent study from Ahrefs said that AI-generated content does not hurt your Google rankings. And while the study really shows this to be true, there are plenty of sites that overdid it with AI-generated content and saw their Google rankings massively…
Google Ads Defends Hidden Search Terms As Solely Privacy Driven
Ginny Marvin, Google’s Ads Liaison, defended why so many search terms are hidden within the Google Ads advertiser console and reports. She said, “the threshold increase was solely privacy-driven.” She added this was a question she asked when she was j…
New Google Search Console Discussion Forum Search Appearance Filter
Google Search Console now gives you the ability to track the performance of your Discussion forums rich results within the Google search results. Google added a new search appearance filter for Discussion forums that you can select and filter on.
Google Ads Generating Fewer Clicks? Why?
The folks at PPC Hero noted that Google Ads CPCs increasing and there is a decline in ad click volumes within Google Search. The question is why? More competition? Higher CPC prices? New bidding strategies? AI Overviews causing a drop in ad clicks?
Are AI Overviews Worth Pursuing? — Next Level
In this edition of our educational Next Level series, Meghan covers practical strategies for analyzing whether AIOs are worth going after, how to redefine success, and how to adjust your content strategy in an ever-changing SERP landscape.
Google AI Mode Shows Different Sources For The Same Query
It seems that the links/citations you see in Google AI Mode can be very different when you search on desktop versus mobile. In fact, it seems like the sources can differ even if you try the same query on a different desktop browser.
Google Ads To Update Its Political Content Policy
Google will be updating its political content policy this month, if not already. Specifically, the content on the Google Ads Political content policy page and Election Ads verification page will be revised.
Google Ads Editor Version 2.10 Is Out With 20 New Features
Google has released the new version of Google Ads Editor, version 2.10. This version has over 20 new features, which is a lot of a version update for Google Ads.
Google AI Mode Follow Up Questions With Suggestions
Google AI Mode also has search suggestions in the follow-up section. After you ask Google AI Mode a question and scroll down to ask a follow-up, Google may show you follow-up search suggestions.
Google Search Rolls Out AI Mode In India Without Labs
A couple of weeks ago, Google rolled out AI Mode via Search Labs in India and now Google is fully rolling it out, without opting into it in Search Labs within India. AI Mode is now fully live in India and the US, without you opting into it in Search L…
Google Says AI Mode Rolling Out To Workspace Accounts
Google’s Nick Fox said that AI Mode has begun rolling out to Workspace accounts in the US. Nick Fox said this started on July 2nd but he clarified later that it did not fully roll out to all accounts yet, but rather it is rolling out.
Cloudflare: We Will Get Google To Provide A Way To Block AI Overviews
A week or so ago, Cloudflare announced it would block AI bots by default and offer a new pay per crawl initiative to compensate you all for your content that AI just consumes for free. But as most SEOs know, Google AI Mode and AI Overviews can’t be blo…
Google Keyword Planner Update Gives Breakdown By By City, Region & Device/Platform
Google has pushed out an update to its keyword planner tool that gives you new forecast views to get predictions on your keywords by regions and device/platform. The update also mentions that grouped ideas are now in your keyword ideas section.
Google Tests Low, Typical, High Price Labels In Search Result Snippets
Google is testing labeling search result snippets with “low price,” “typical price” and I assume “high price” directly in the search results. We’ve seen these for product grid results before, but I am not sure if we’ve seen them for normal search resul…
Google Business Profiles Reverification After Suspensions Increasing?
A number of local SEOs are stating that Google is now requiring businesses that had their Google Business Profiles suspended to reverify at a higher rate than normal. Meaning, the business needs to go through the verification process again to be activa…
Google Ads With Nearby Hotel Placement Units
Google seems to be testing a new ad unit for hotel or nearby listings that have big blue buttons to book at the site being listed. I am honestly not sure if this is new but I am told it is.
Daily Search Forum Recap: July 4, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google AI Mode lets you do follow up questions in non-English languages…