Google On Why Some Sites Should Use Hierarchical Site Category Structures
Gary Illyes from Google explained when he thinks it makes sense to use a hierarchical versus flat structure for your website. In short, he said larger sites might benefit from a hierarchical structure if they want to encourage Google to crawl sections …
Crazy Long Google Ads Description In Google Search
Here is a wild bug in Google where the Google Ads description is just about 90 words. The limit Google Ads has for description is 90 characters, not 90 words – this one is 660 characters, 600 times more.
Google’s Sullivan Collecting & Submitting Low Quality & Problematic Search Results
Over the past few months or so there has been a lot of complaints both from the SEO community and the general internet community about the quality of the Google search results. The SEO community has been very vocal on social and on this blog about the…
Google Ads Tests Headlines In Ad Description Without Notifying Advertisers
Google’s Ginny Marvin confirmed that Google Ads is testing placing ad headlines in your ad descriptions. This was spotted by advertisers, Anthony Higman who posted on X a screenshot showing the ad headline in the Google Ads advertisers console but it s…
Content Planning and Budgets: Getting Ready for the Year Ahead
With the right approach to content planning and budgets, you can ensure that the money you invest in your content marketing strategy is well-defined, fully accounted for, and aligned with helping you reach your goals.
The top 8 AI tools that will elevate your SEO game
The last year has seen loads of exciting developments when it comes to AI. With all these developments, we’ve seen new tools powered by AI pop up left and right. Tools that can help with loads of different things. From writing to keyword research to fact-checking, AI seems to be at home in all markets. […]
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Google: No SEO Is Perfect
Google’s John Mueller said in the last Google SEO office-hours from December 2023 that there is no such thing as perfect SEO. He said, “in fact no SEO is perfect.”
Google Ads Tests New Advertiser Identity Verified Label
Google is now testing a new label, in text format, that reads advertised identify verified or identify verified on individual Google Ads in the search results. Previously we saw blue ad badges and gold ad badges but now Google is testing writing it out…
Google Search Tests New Health / Medical Design
Google is testing a new design and layout for its medical and health-related results in the mobile search results. The new design looks like some other user interface tests we’ve seen in the past, where it is a more boxed-in colorful layout.
Why Google Seems To Not Penalize Sites After Paid Backlink Reports
A common question I hear from new SEOs is why Google is not taking action against the spam I reported to them. A competitor or site is ranking well because it paid for backlinks or is spamming Google in one way or another, why does that site still ran…
Google Image Shopping Search Results Sparkle Animation
With all the Google Shopping try on features, it looks like Google is rolling out a sparkle animation feature for the Google Image shopping search results. It shows you the product itself, symbolizing you can maybe swap out the virtual model with someo…
Google Analytics 4 Subproperties Now Integrates With AdSense
Google announced additional integration support between Google Analytics 4 and AdSense. Google originally added integration in June 2023 between GA4 and AdSense but now “if you’re using GA4 subproperties or roll-up properties, you can establish links b…
User Signals as a Ranking Factor & US vs. Google
Explore the debate of whether or not user signals are a ranking factor in this article with Tom Capper.
Vlog #253: Dave DiGregorio Goes Through My Michael Jordan Basketball Cards
In part one with Dave DiGregorio we spoke about his journey from working in sports memorabilia to getting into SEO. Then, in part two we talked about some local pack reductions, diversifying your local SEO efforts, the services feature, and the amaz…
Confirmed: Google Local Search Algorithm “Openness” Now Stronger Signal
Earlier this month we covered a report from Sterling Sky that said the Google Local search ranking algorithm now uses if a location is open as part of its local ranking system. Google’s Search Liaison, Danny Sullivan, confirmed the change late on Frid…
Google Search Ranking Algorithm Volatility Holiday Surge
You’d expect that the Google search ranking volatility would calm as we get closer to the holiday break, Christmas timeframe. But no. Google’s search ranking volatility is ever so heated, or shall we say, cold, as we approach the holidays.
Google Search Ads For Publishers (i.e. AdSense, etc) To Enforce Consent Management Requirements
Google announced late on Friday that starting on February 1, 2024, it will start to enforce the consent management requirements for Google Search Ads publisher products, such as AdSense for Search, AdSense for Domains, and Programmable Search Engine.
Google Merchant Center Browsing Experience BETA Card
Google Merchant Center is beta testing a new score card to help merchants understand how their browsing experience score is doing. This card is called “Browsing Experience” and it shows how well your site’s products are doing with image quality.
Google Top Stories Adds Video Labels
Google can now show video labels or indicators to some news stories in the top stories section of Google Search. The video label is added under the snippet on the top stories section.
Media Integrity Matters: A Call for Responsibility in Marketing and PR
British journalism is in disarray Another year on, and still, why is the industry peddling and supporting bullshit reporting? People continue to receive a barrage of sensationalist, misleading and manipulative “news” from leading outlets, often resulting in tragic circumstances for those in the firing line. This couldn’t be more apparent in light of the BBC […]
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