Google Reveals Contact Lens That Monitors Diabetes
The tiny device, which could make a dramatic difference to the lives of diabetics, monitors the levels of glucose in the wearer’s tears, though actual crying is optional, and transmits the information to the wearer’s smartphone.
Google Alerts Get A Shiny New Redesign
Google flipped the switch this morning on a new design for its Google Alerts emails. The change brings Google Alerts closer in line with Google’s general aesthetic. The emails now have a similarly clean look-and-feel to the card-style layout that’s becoming so prevalent in Google search…
Please visit Search Engine Land for the full article.
AdWords Cross-Device Conversions: How 1-800-FLOWERS Is Using The Data To Be More Customer Centric
Yesterday, we got an early preview of the first case study Google will publish on the use of estimated cross-device conversions in AdWords. It features 1-800-Flowers and also addresses the company’s use of click-t0-call. When Google first announced the release of estimated cross-device…
Please visit Search Engine Land for the full article.
What’s Old is New Again – Spam in the Google Local Results
Yesterday I reported on hijackings in local. Since August there have been significant quality issues. But the spam… its like 2008 all over again for Google local. I hate looking at spam. It makes me feel dirty. But since Hummingbird that seems to be all that I see these days in local. Lots and lots […]
Facebook Adds Trending Topics
Facebook’s new personalized trending future is designed to get people talking about interesting things that are happening in the world, as well as to keep Facebook users informed of the news and other trending topics.
Search In Pics: Bing Hawks Towels, YouTube’s Emmy & Android Sugar Cubes
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Seattle Seahawks Bing Towels: Source: Twitter YouTube Emmy: Source: Google+…
Please visit Search Engine Land for the full article.
Matt Cutts: Google Search Result Positions Aren’t Weighted Differently
Regardless of which page or organic position your site appears in Google’s search results pages, specific positions on the page aren’t isolated or reserved for different weightings of the algorithm to give different signals different priority.
Do “Reply All” Deterrents Make Your Company Dumber?
Reply all. We so often do it, and it just fills up other people’s inboxes. After seeing this video on Zappos and realizing that like so many other companies we had an email problem too, “the pumpkin” was instituted. The concept was simple: put a dollar in if you get called out for an unnecessary […]
Google Now is Coming to Desktop Computers, via Chrome
Personal assistant Google Now, which monitors your web searches and alerts you about things such as the weather, flights, and traffic as well as providing various event reminders, has previously been available only on Android devices.
Google Issues Bad Ads Report: 59 Percent More Ads Pulled, But Fewer Bad Advertisers in 2013
In the ongoing battle to keep its ads ecosystem free of scammers and malware, Google says it pulled more than 350 million bad ads from its systems last year, up 59 percent from the 224 million it struck down in 2012. Looking back at last year’s bad ads report, it appears that for the first…
Please visit Search Engine Land for the full article.
Tax Season: Plan Now For Great Advertising Returns
Someone once said that Americans deserved a tax system that looked as it if were designed on purpose. No doubt, the world is a complicated place when tax time looms. Rule changes, exemptions, complicated deductions — it’s no wonder that people start to sweat a little as April 15…
Please visit Search Engine Land for the full article.
PPC Management Operations: The Ultimate Guide
Regularly scheduled daily, monthly, quarterly, and semi-annual PPC tasks will ensure that you miss less opportunity to respond to change and increase your return on investment. This guide will help your PPC accounts perform at the optimal level.
Hold Your SEO Client Hostage With Negative SEO Threats
A WebmasterWorld thread has a story of a webmaster who received a phone call from someone with an Indian accent threatening to use negative SEO on their site if they don’t pay up. A form of search pirates…
“Okay Eye” – Google Contact Lens
You thought a personal computer was cool, then a laptop was cool, then the smart phone, whoa, Google Glass. Scratch all that, how about contact lenses.
No more…
Google Play Music Timeline
This is pretty cool, the Google Music Timeline, which plots genres of music based on how many Google Play Music users have an artist or album in their music library.
Google: You Stopped Ranking For Maternity Jeans Because You Spammed Us
Google is really stepping up their transparency about sites spamming them.
A Google Webmaster Help thread has a site owner upset his site no longer ranks for [maternity jeans] in Google…
Video Recap of Weekly Search Buzz :: January 17, 2014
This week in search, we are still tracking a Google update. Google had a major hack in their hotel listings in Google Maps, they apologized and swept it under the rug. Bing is testing SSL search…
5 Go-Tos To Make Online Reviews Work For Your Business
By now, everyone knows that online reviews can have a tremendous impact on consumers’ purchasing decisions. Ultimately, a single review — positive or negative — can tip the scale in favor of one company over another. No doubt, the power of reviews on Google+, Yelp, Angie’s…
Please visit Search Engine Land for the full article.
What is Your Privacy Habit on Facebook?
To make sure your content is ‘safe’ on Facebook there is a lot you need to do. But most users don’t think about privacy too much as research shows.
Post from Bas van den Beld on State of Digital
What is Your Privacy Habit on Facebook?
70+ epic SEO blog posts, stats, tips, case studies and more
Tips, tricks and how-to posts
With SEO being such a rapidly changing field, it’s important to stay on top of the latest tips and tricks.
These posts will help point you in that direction.
Optimising search user journey to conversion for multinational SEO
How to optimise your images for SEO
Infinite scroll: its impact on SEO and how to fix it
The ultimate guide to….the 404 status code and SEO
Using black hat SEO techniques in a white hat way
11 simple link building tips for SEOs
How to evaluate site performance and identify valuable keywords for mobile SEO
How do mobile and desktop SEO differ, and how can you improve rankings?
How to create non-news driven content for SEO and content marketing
SEO: how can you identify the best keywords?
Eight tips for dealing with on-site SEO on huge websites
Three tips for an international SEO strategy
Six key questions to ask your prospective SEO agency
Eight alternatives and workarounds for missing (not provided) data
Three things SEOs need to know to prevent site redesign disaster
What are ‘nofollow’ tags and when should they be used in SEO?
The basics of using Alt Text for SEO
Tools
Every SEO has a favourite set of tools.
Some of our experts have rounded up what others have found useful, so dive in and try some of these out!
Five cost effective SEO tools for SMEs and digital startups
Seven SEO tools to improve your online PR efficiency
International SEO: 22 tools and one infographic to help improve your strategy
Eight great free SEO and Google Analytics tools
Wikipedia and SEO: what every digital marketer needs to know
Stats
Every week our blog team publishes statistics that they’ve found interesting.
While these posts usually cover the gamut of digital marketing, here are a few that focus on search.
12 things you didn’t know about international search marketing
30+ compelling mobile search statistics
Search marketing stats round up
Social shares mean high search rankings: stats
Case studies
Everyone likes to know what the rest are up to when it comes to search.
To help you out, check out these case studies…
Autotrader on integrating SEO, PPC and social
Six examples of effective PPC and SEO campaigns
Q&A: Ian Monk of Bathrooms.com on a PR-focused approach to SEO
Is The Guardian having problems with its domain name migration?
Boots‘ use of advanced SEO tactics pays off in search rankings: report
Are there any serious lessons to be learnt from Mail Online‘s content strategy?
Career stuff and management posts
It’s the new year! So you may be considering a new role…
Check the below out to explore further.
Where should SEO sit within a business?
A day in the life of a… Head of SEO
Econsultancy’s current search marketing jobs
Algorithm changes
Has Hummingbird changed SEO forever?
Penguin 2.0: where does SEO go from here?
Google’s new ‘Hummingbird’ search algorithm: the experts’ view
Is Google sacrificing quality in return for greater diversity?
Opinion
They say if you ask two SEOs a question, you’ll get three answers back.
While the search engines do a lot to hide the ingredients of their secret sauce, SEOs have managed to figure out a thing or two.
Read below for their thoughts…
The future of SEO was PR, is it CRO now?
Video SEO: optimising video for search is the trick most brands are missing
Four mobile SEO mistakes you shouldn’t be making
B2B SEO demystified: a content marketing case study
Seven quick tips for success with localised SEO
Why SEO still has a place in a content driven world
A rose by any other name: What I’ve learnt about SEO so far this year
SEOs: why no love for the infographic?
Why luxury brands need to focus on user experience and SEO
How will the introduction of new gTLDs change the internet?
SEO & PPC: friends with benefits
Content marketing and SEO: how will they evolve in the future?
Build relationships, not links, for SEO in 2013
SEO and social media get married
Delivering an integrated SEO approach
What’s on your SEO wishlist for 2014?
Google’s keyword data apocalypse: the experts’ view
How Google could fix the press release
Travel aggregator sites dominate airline brands in Google results: report
What were the top trends in search in 2012?
Google’s disavow links tool: the experts’ view
What were the most significant developments for SEO in 2013?
Reports
Also, no list on the Econsultancy blog would be complete without a mention of our reports.
Here are those likely to tickle the fancy of SEO gurus everywhere…
Search Engine Optimization (SEO) Best Practice Guide
Search Engine Marketing (SEO) Digital Marketing Template Files
Baidu Search Best Practice Guide
B2B Content Marketing Best Practice Guide
UK Search Engine Marketing Benchmark Report
SEMPO State of Search Marketing Report
Content Marketing Survey Report
What awesome SEO resources have you seen recently?
Have you found anything that has helped you to raise your rankings? Or any novel approaches that have worked particularly well?
Leave your suggestions in the comments below!