Content Strategy Beyond Top 10s – Webinar Slides
Thanks to everyone who tuned in and joined myself and Dan last week for our ‘Content Strategy beyond Top 10s’ webinar. As always, it was a really enjoyable experience and we really do appreciate all the feedback and questions! The idea behind the webinar was to explain our approach to defining a content strategy right […]
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Blekko’s New Search Results Aim to Take the Guesswork Out of Intent
Blekko says the new search results empower users to get to the best content for any given query, rather than scanning through a list of blue links. The new results aim to give users choices, whether they are researching a topic or a product to buy.
Video: Google’s Matt Cutts On Advertorials & Webmaster Guidelines
Google’s head of search spam, Matt Cutts, posted a new video today on YouTube clarifying Google’s stance on Advertorials and “native advertising.” Advertorials are editorial-like content that is published because an advertiser has paid the publication to publish the story or…
Please visit Search Engine Land for the full article.
Google Refuses Hollywood Studio Requests To De-List File Storage Site Mega
In recent weeks, Hollywood studios NBC Universal and Warner Bros both submitted DMCA takedown requests asking Google to de-list the file storage website Mega from its search index. According to a report on TorrentFreak, NBC Universal claimed Mega’s homepage linked to the NBC-owned film Mama,…
Please visit Search Engine Land for the full article.
Blekko Hopes to Revolutionise with New Way of Showing Search Results
Search engine Blekko is presenting a new way of showing search results: with curated categories in a responsive design.
Post from Bas van den Beld on State of Search
Blekko Hopes to Revolutionise with New Way of Showing Search Results
AdWords Bulk Uploads Now Available For Ads And Ad Groups
Google is following up last month’s launch of keyword bulk upload from the Web UI with bulk uploads for ads and ad groups. By clicking the “Editable” box before downloading a report from AdWords, you’ll be able to make changes to ad creatives, pause ad groups or change…
Please visit Search Engine Land for the full article.
Slow Motion Option Added To YouTube Editor
One of the biggest complaints I get about my search videos is that I talk way too fast. I get that complaint in general about the way I talk, but when you have thousands of views on each video, I know I should slow down…
The Google Glass Tefillin Stand: Geeky Religious Marketing
A reader who is actually an ex-Googler and orthodox Jew, forwarded me an email he received from the Chabad of Stanford that was titled “Google Glass Tefillin Stand.”
Google AdWords Weekly Reports No Longer Just On Mondays
Google quietly announced on Google+ a change on how weekly scheduled AdWords reports can be emailed to you.
Prior, when you scheduled your reports to be emailed to you on a weekly cycle, it would only arrive on Monday. Now…
Google Shares Insight Into Content Removal: 404s Confirmation & More
A Google Webmaster Help thread has some interesting details from Google’s John Mueller about content removal from Google’s index and/or search results.
Some of these points you already know but every SEO and webmaster should understand these. Heck……
Poll: Were You Affected By Google Penguin 2.0?
It has been just under a week since Google Penguin 2.0 (#4) was released and I wanted to gauge in an anonymous poll how SEOs and webmasters were impacted.
With Penguin 1.0, 64% claimed they were hurt by that update. There were very few recoveries si…
Google Penguin 2.0 Casualties: Why Sites Got Hit
It’s now been one week since Google Penguin 2.0 went live. Google’s Matt Cutts promised the new generation of Penguin would go deeper, and it seems to have lived up to that promise. Here are some early findings from sites hit by Penguin.
3 Ways To Prioritize Your Global Search Marketing Efforts To Maximize ROI
I was pleased to be part of a great panel at SMX London on prioritizing your search marketing efforts. It included SEO veterans Mikkel deMib Svendsen of deMib.com, Julia Longdon of ContentMango and Dave Davies of Beanstalk. For me, this was an extremel…
Seeking Broader Appeal Blekko Offers Bold New UI
In January upstart search engine Blekko launched a specialized tablet app called Izik. The UI and overall experience were optimized for the touch-screen devices. Search results were more visual and finger friendly. Most of all CEO Rich Skrenta stressed…
6 Evolutionary Phases of the Online Marketer
We online marketers can get a little full of ourselves. Those of us who strive to educate others about our craft can get preachy about the “right way” to bring traffic to websites and optimize that traffic for conversions. However, like those we are educating, we ourselves have evolved…
Please visit Search Engine Land for the full article.
New: AdWords Report Scheduling For Any Day Of The Week
A new change in AdWords allows marketers to schedule reports to run any day of the week. Up to now, reports could be scheduled for the first of the month, daily or weekly on Monday. So, if you report Friday through Thursday, for example, scheduled reports weren’t very helpful. Now, you can…
Please visit Search Engine Land for the full article.
SEO Reporting & Metrics: How to Prove Progress
How do you set up your SEO data, metrics, and reporting to prove progress and set the stage for the subsequent month? How do you set up your team for success? Follow these four steps with month-end reporting in mind for more successful SEO outcomes.
What Exactly Is Meant by “Retargeting”?
Retargeting is not a new concept to the digital industry — in fact, it has been around for some time — but its uses and forms have definitely evolved. Over the course of this evolution, “retargeting” has become somewhat of a loose term – we now see it used alongside…
Please visit Search Engine Land for the full article.
Meet the New AdWords Flexible Bid Strategies: When to Use Them & What’s Missing
These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available and also allow you to mix and match bid rules across campaign and ad groups.
Metrics: Search Engine Optimization Held Hostage
Most SEOs long ago abandoned optimizing for search in favor of chasing imaginary numbers. We play the metrics game because clients and vice presidents expect to see reports loaded with numbers. The numbers convey nonsense paradigms from an illogical world constructed from a fabric of chaotic blog posts and conference presentations. Each idea that is presented to the online marketing community is synthesized into a piece of a larger puzzle that was never complete and will never achieve any scientific coherence. Search, Driven by Numbers If ever there was a time when we agreed on which numbers should be tracked and reported that was a brief golden moment in the history of nonsensical Web marketing. Numbers taken out of context provide no real value. People still talk about rankings because at the gut level we “know” that “a number 1 ranking for any keyword will produce more traffic than a number 2 ranking for that keyword”. This is completely false. Yes, you can talk about click-through analyses all day long but there are many, many queries where the 1st listing is not the one that attracts the most click-throughs. Why? Because search engines don’t always get it right. More importantly, […]