Bing Ads Now Has Time Saving, Pre-Formatted Excel Reports
This is one of those minor features that will bring a smile to any PPC manager’s face. Microsoft has added Excel to the output options in the Bing Ads report center. But that’s not the exciting part. What is exciting is the fact that upon downloading to Excel, reports are already…
Please visit Search Engine Land for the full article.
Choosing the Right Mobile Site Platform
A few months ago, I wrote a post on SEOmoz about responsive web design, and how good it can be for SEO. A fellow Distiller, Bridget Randolph, followed up with a post about how to optimize a separate mobile site. Continue reading »
Fifty Shades Of Full Value
I recently saw an incredible presentation by Google Analytics guru/evangelist Avinash Kaushik on “understanding the full value of mobile.” The concept – at least on its face – is simple: to understand the value of a mobile click, you have to look beyond immediate conversions and give…
Please visit Search Engine Land for the full article.
Bing Turns 4: Was There A Search Update?
As you can see from the design of this site today, we are all decked out celebrating Microsoft’s launch of Bing four years ago today.
But that is not why I am writing this story, there seems to be some chatter, again…
Google’s Matt Cutts: Text Link Ads Link Sellers Targeted
A few weeks ago, we reported that Google busted another link seller network. We didn’t know which link seller network it was – until now. Matt Cutts, Google’s head of search spam, tweeted last week that the link network they went after was “TLA linkse…
Smartercontent.org Aims to Bring the Best Content Together
Linkdex launces smartcontent.org, a platform which needs to bring together the best content on the web.
Post from Bas van den Beld on State of Search
Smartercontent.org Aims to Bring the Best Content Together
Hyperlocal Social News On Patch
Over the past few years, as print advertising sales have plummeted alongside circulation numbers, local newspapers have faced a somewhat treacherous path to survival. Many have ended up forced to choose between consolidating with national outfits or re…
Google Tests Larger Video Thumbnails In Tablet Search Results
Google Operating System blog has screen shots of Google showing larger thumbnail images for videos that come up in the search results. The larger video thumbnails show up for the first video result on tablet devices. I personally tried to replicate thi…
Google Email Inviting Businesses to Update Their Listing in a Newly Converted Dashboard
Last week Google announced that they were starting the process of converting existing, old style dashboards to the new Google Places for Business Dashboard. I just received this email notice that one of my favorite “business” listings had received the dashboard update: Illusory Laptop Repair. When you log into the new dashboard the user is presented […]
13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships
Getting the most out of Twitter without Twitter getting the most out of you is a daily challenge for consumers, journalists, media, and brands small and large. But following Twitter best practices can ease the pain and increase the exposure rate.
Google (Rich Snippets) Structured Data Markup Helper Tool
In December 2012, Google launched a data highlighter tool that aided more novice webmasters in creating structure data for use in the rich snippets in Google’s search results.
Google announced that they added more data types support to that tool…
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Google’s Official Tips On Internationalizing A Web Site
Google’s Jens O. Meiert and Tony Ruscoe posted on the Google Webmaster Blog 6 quick tips for international web sites.
This is a topic we covered a lot and honestly is somewhat foreign (pun) to me.
The 6 tips in short are:
1. Make pages I18N-ready …
Have Links To Disavow? Google Says Google Webmaster Tools Link Report Is Enough?
Last week I wrote about How Do You Uncover Your Spammy Links? There I said, when you want to disavow links or have them removed, using Google Webmaster Tools link report is probably not enough. You probably need to use third party tools as well.
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Big Brand SEO & Penguin 2.0
Taking a broader look at Multinational SEO, though, throws up particular issues for the big brand sites out there, and I though that in light of the upcoming Penguin 2.0 update confirmed by Matt Cutts recently it would be useful to look at particular a…
6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand
Social media offers unprecedented access to cultivate relationships with customers, one at a time. For those who seek to build sustainable brands, social media should never take the place of the website as the ultimate destination of the brand.
How to Dominate the Entire First Page of Google
Controlling the conversation around your brand is critical to upholding and improving reputation and converting more customers. Here’s how to make sure you monopolize all the available paid and organic brand real estate on the first page of Google.
Google Local & Review Scams – A Simple Solution
Local scams involving Google are like dipthera on dog feces, very common. Whether it’s the hundreds of companies trading off of Google’s name, fake Google plaques, selling reviews, a company implying that they are Google and want to help you claim your listing or claiming to be able to rank you first because of a special direct relationship […]
How to Use Twitter’s Vine App
Whether you use Twitter’s Vine app to take customers behind the scenes of your brand, demonstrate new products/services, run competitions, or simply share things with your fans, consider these tips before activating your strategy.
Yandex Leads Search Industry Towards more Personalisation
Yandex now looks at real time changes to make search even more personalised, they might be leading the industry into the next phase of personalisation.
Post from Bas van den Beld on State of Search
Yandex Leads Search Industry Towards more Personalisation
The Content Marketing Show Round Up – May 2013
Friday saw more than 1000 marketers attending the Content Marketing Show in Logan Hall at the Institute of Education in London. This was my favourite slide of the day – it’s Paul May’s & the photo was taken by Stacey Cavanagh. The wifi password was ‘going underground’ Continue reading »