Google’s Matt Cutts Says Rel=Author Can Help Search Quality
Google authorship rich snippets are everywhere these days and they supposedly do help increase traffic to your web site by improving the visibility of your listing in the search results. But can they help you rank higher…
Three Movies Every Marketer Should Watch
The Joneses, Thank you for smoking and Moneyball, all movies which have valuable lessons for marketers in them.
Post from Bas van den Beld on State of Search
Three Movies Every Marketer Should Watch
8 E-Commerce SEO Tips Gathered From A Decade Of Consulting
In the comments of my last column about how I doubled e-commerce revenue for clients by focusing on user intent, readers asked for some more specific e-commerce SEO tips that they could apply in their own client work. Today’s article shares some valuable lessons gathered over a decade of SEO…
Please visit Search Engine Land for the full article.
Link Removal Request Tips for Webmasters & Business Owners
Are you the owner of a good quality site who has been asked to remove links? If so, you’re probably wondering why a site like yours would get such a request. Here’s why webmasters and business owners send link removal emails, and how to respond.
Optimizing Google Enhanced Campaigns: Success Starts At Migration
In February of this year, Google made headlines with its launch of enhanced campaigns. Since the initial outpouring of both interest and concern, advertisers have been seeking to understand how enhanced campaigns will not only reshape their campaign st…
The Danger of I vs We When Building a Company
The habit I’ve most wanted to break in the early stages of having others work at Siege relates to problems with differentiating between “I vs We”. I vs we is the pronoun choice that says very little, but also says a whole lot. The use of one versus the other can happen more than you […]
The post The Danger of I vs We When Building a Company appeared first on Ross Hudgens.
Finding Contact Information for .EDU Outreach
While doing outreach, you may find yourself trying to reach out to an student organization or club on a university campus. Often, the club’s website will list a general “info@” or “contact@” email address. In my experience, these general contact emails get lost in the internet ether, never to be actually read by a club […]
Google’s Pengin Update: Far from over?
Starting from May 22nd there have been a lot of shifts in the SERPs, but we thought they would settle down, as they started to a few days later. But, starting from June 1st we noticed a lot of activity in the SERPs, Algoroo shows quite a bit of movement, and it is not just Algoroo, so what is actually going on?
…
The post Google’s Pengin Update: Far from over? appeared first on DEJAN SEO.
5 Ways Social Media Supports All Critical Areas of Any Company
Social media marketing affects and supports all critical areas of the organization – from sales and marketing to HR and client services. Here’s how you can show decision-makers that social is a key investment for the growth of their organization.
Google AdWords Now With Images: Image Ad Extensions
Google announced they are testing a new ad extension to allow advertisers within the AdWords product to add images to their text ads.
This should not surprise anyone anymore…
Every SEO Silver Bullet Will Fail
No matter how nimble your organization may be, Penguin 2.0 is a perfect chance to re-evaluate your tactics. More organic and integrated strategies are slowly becoming the most effective, reliable ways to increase a brand’s long-term popularity.
Retail Paid Search Competition Heats Up with New Entrants
Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new, smaller and lesser-known retail brands, as well as by many larger household name brands.
Are you equipped for the relationship marketing age?
Our new survey is aimed at exploring the extent to which companies are integrating different digital and traditional marketing channels effectively, and how committed they are to relationship marketing.
Those taking part in the research will get access to a complimentary copy of the resulting report which will be published in August.
According to last year’s survey-based report on this topic, lack of strategy, organisational structure and disparate technology platforms hold back companies from driving effective cross-channel campaigns, themes which are also explored in our free trends briefing based on roundtable discussions at our London Digital Cream event.
Among last year’s survey findings were the following:
- When asked about the factors preventing effective co-ordination of campaigns, a quarter of companies (25%) said a lack of a clearly defined strategy was the greatest barrier.
- Fragmentation of departments and / or poor organisational structures was seen as the next greatest obstacle, cited by 23% of responding companies.
- The third most significant barrier was disparate technology and systems, cited by 14% of company respondents.
- As well as a clear strategy, 15% stressed the importance of ownership and accountability, while 13% cited having a joined-up organisational structures as the key requirement.
You can complete the 2013 Cross-Channel Marketing Survey here. Thanks if you’ve already taken part.
How I get quick wins in SEO and Content Marketing
I’m not really used to writing shorter blog posts – and I’m also guessing that most of you already know that I always write long-form content and comprehensive tutorials related to online marketing.
So I’m going to try something new, well not that new, since I’ve written some posts in the past that are just 500+ words in length – although, there’s something that I would want to test on this one.
The post How I get quick wins in SEO and Content Marketing appeared first on Kaiserthesage.
Keywords Still Matter
As content marketing becomes the new black I’m starting to hear people talk about how keywords don’t matter anymore. This sentiment appears in more than a few posts and the general tenor seems to be that keyword focused strategies are a thing of the past – a relic from a dark time. The problem? You […]
Keywords Still Matter is by AJ Kohn, originally posted on Blind Five Year Old.
Blekko Lays Off Eight, Raises $6 Million More
Earlier this week blekko, which just introduced a bold new UI, had a reduction in force. Eight people were let go “as part of an effort to reduce costs,” said CEO Rich Skrenta, who added, “blekko’s revenues are growing and these cost reductions will help us as we work toward…
Please visit Search Engine Land for the full article.
In a Post Google Penguin World, It is Still Okay to Link Out?
Bill Hartzer was kind enough to write this post to address issues I’m running into with sites not wanting to link out because of fear of Panda.
read more
SearchCap: The Day In Search, June 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments It shouldn’t come as a surprise that Microsoft is adjusting the Bing Ads…
Please visit Search Engine Land for the full article.
Why You Should Get Penalized by Google, Too
I have no idea how old this post is, but it is a timeless concept: http://www.hungrypiranha.org/blog/get-penalized/
read more
Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments
It shouldn’t come as a surprise that Microsoft is adjusting the Bing Ads platform to play nicely with AdWords enhanced campaigns. The company said they would be making changes back in early April, and now they are providing specifics. Bing Ads has supported incremental bidding by…
Please visit Search Engine Land for the full article.