Search Google & Get Google Now Reminders
Google Now is now more baked into Google Search. For example, if you do a search for [when is fathers day 2013 or other factual dated queries…
6 New Data Types Now Supported By Google’s Data Highlighter Rich Snippet Tool
The Google Data Highlighter tool, which initially launched in December with support for just marking up pages that had event data…
7 Tips For Marketers Who Don’t Believe in Facebook Advertising
When it comes to Facebook ads, most marketers are skeptical about how effective they are. But maybe those simply haven’t experimented enough
Post from Marcus Taylor on State of Search
7 Tips For Marketers Who Don’t Believe in Facebook Advertising
Google+ in the SERPs Increasing; Authorship Adoption High [Data]
A new analysis suggests establishing Google authorship has moved past the early adopter stage and those marketers who have not yet established authorship and who are not regularly sharing content on Google+ would be wise to do so.
Google extends footprint into RTB display – launches Open Bidder RTB platform
Its interesting to see history almost repeating itself, within the display market as the Search Engine behemoths Google, Yahoo and Microsoft continue their war in other areas. Despite the fact that display advertising certainly pre-dates search, the co…
Google Analytics Language Report: What You Can Learn About Your Visitors
The Google Analytics Language report is great for understanding your users and how activity might be different for various languages. Learn about how this data is collected and find out how you can use this data to your advantage.
As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?
Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales lift.
Facebook’s Photo Privacy Settings Flawed…. A Safer Alternative Needed
Sharing photos on Facebook may not be secure as you might have thought. This post looks at this in detail and provides alternative platforms that you could be using that are more secure and private.
Post from Samantha Noble on State of Search
Facebook’s Photo Privacy Settings Flawed…. A Safer Alternative Needed
Google, NASA Join Forces to Research Machine Learning
Google and NASA joined forces to establish the Quantum Artificial Intelligence Lab that to research artificial intelligence using quantum computers. The lab will use a D-Wave 2 computer that is priced at around $15 million.
How to Increase Conversions through Brand Strengthening
I remember being asked about the single best piece of advice I can give for improving conversions on a group interview on Crazy Egg late last year. Although there are a lot of factors that can really influence site conversions, I chose the one which I believe has the biggest impact – branding.
The truth is, it’s easier to sell things when people (especially your target consumers) are already aware and fascinated by what your brand is putting out on the web (think Amazon, Zappos and Shopify).
YouTube Celebrates 8th Birthday With 100 Hours of Video Every Minute
YouTube has been serving its clips of animals, planking, people falling over and monkeys in sheepskin coats for eight years. The video streaming website launched eight years ago with a single video. Now, 100 hours of video are uploaded per minute.
SearchCap: The Day In Search, May 20, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enhanced Campaigns: “Flexible Bid Strategies” Launching Soon Google will be rolling out “flexible bid strategies” in enhanced campaigns in…
Please visit Search Engine Land for the full article.
Enhanced Campaigns: “Flexible Bid Strategies” Launching Soon
Google will be rolling out “flexible bid strategies” in enhanced campaigns in the next couple of weeks. Flexible bid strategies will allow advertisers to override automated bidding and apply manual bidding strategies within a single campaign or across multiple campaigns. The new Bid…
Please visit Search Engine Land for the full article.
3 Examples of Great Content Marketing in Competitive Verticals
Let’s get right to it. Great content marketing is more than just plopping an infographic on your site. Great content marketing is knowing what an audience wants, what stirs up emotion, what gets those people excited, and dangling whatever that is in front of their noses, sometimes for weeks or months before they can attain […]
The post 3 Examples of Great Content Marketing in Competitive Verticals appeared first on SEOgadget.
‘Relevant and Personalized Tweets’ Now a Part of Yahoo Newsfeed
Yahoo announced last week a partnership with Twitter to integrate tweets directly into its newsfeed. Yahoo CEO Marissa Mayer says it will “seamlessly include relevant and personalized Tweets alongside stories from Yahoo and our other sources.”
Google Glass Diary, Part 3: How Search Works On Google Glass
There are seven voice commands built in to this first “Explorers” edition of Google Glass. Two of those six are search-related: “google…” and “get directions to….” The others are “take a photo,” “record a video,” “send a…
Please visit Search Engine Land for the full article.
AdWords Keyword Planner Officially Launches
As of today, all users will see the Keyword Planner available in their AdWords accounts. Keyword Planner combines data from the Keyword Tool and Traffic estimator, both of which will be sunsetted in about 60 days. Users will need to log in to their AdW…
Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany
A newly approved bill states that Google, other search engines, and news aggregators can only use short snippets of material from publishers. Separately, Germany is also in the midst of a battle regarding the use of embedded video on websites.
Google Testing Ads In New Google Maps, Pushes AdWords Location Extensions
If you needed another reason to get your location extensions set up in AdWords, Google has announced its testing new ads in the new Google Maps. AdWords search ads set with location extensions can appear directly below the search box and on the map itself. Ads without location extensions can appear…
Please visit Search Engine Land for the full article.
Early Lessons From Building a Consulting Company
Nine months ago I quit my job to start my first company, Siege Media. Three months later, I talked about the mysticism of entrepreneurship, “taking the jump” and how the process was remarkably easy – and also, something I probably should have done earlier. It was and it is, but that doesn’t make building a company an […]
The post Early Lessons From Building a Consulting Company appeared first on Ross Hudgens.