Customize the New Google Bar to Your Liking
Google has added some new customization to the Google bar that appears on the top of Google related pages when the users logged in. Users can now add boxes for Google products they use, such as Google Maps, Gmail and Google Docs.
Remarketing & Behavioral Ads @ClickZLive #czlny
Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves advertiser ROI. Here’s a recap.
AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns
Google AdWords announced today that by the end of August 2014, regular Product Listing Ads (PLA) campaigns will be going away in favor of “Shopping” campaigns. AdWords is asking all PLA advertisers to upgrade before campaigns are auto-upgraded.
Google’s Matt Cutts: We Can Improve Our Algorithms For Authorities On Topics
In an interesting video released by Matt Cutts, Google’s head of webspam, Matt answers the question on how Google separates the concept of popularity from authority? The truth is, he answered that question quickly by saying popularity and authority are two different things. The example he…
Please visit Search Engine Land for the full article.
Will Data Save Us? & the Viral Perspective #RIMC2014
Will Big Data Save Us? Ajit Sivadasan from Lenovo discusses unstructured data and how to target to get max ROI and The Viral Perspective from Matthias – Youtube Sensation and FilmMaker
Post from Jackie Hole on State of Digital
Will Data Save Us? & the Viral Perspective #RIMC2014
Reviews: Sometimes You Miss the Forrest for the Trees
American business is very focused on goals and measurements. This is particularly true is the sales world. Unfortunately when you treat reviews as the goal it can lead to bad outcomes. A review ask is one step in developing a long term relationship with a customer; it is not an end point. Making it a […]
Part Siri, Part Google Now: Microsoft Announces “Cortana” Virtual Assistant
Rumored for months, Microsoft has formally announced its answer to Apple’s Siri and Google’s Voice Search/Google Now: Cortana. Danny Sullivan is at the Microsoft Build Conference and live blogging it. Cortana appears to be sassy like Siri and can perform many of the functions that…
Please visit Search Engine Land for the full article.
15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny
Reputation management expert Andy Beal, CEO of Trackur and author of “Repped: 30 Days to a Better Online Reputation”, kicked off Day 2 of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can learn from these mistakes.
Google Adds Shopping Campaigns Features, Says Regular PLA Campaigns To Sunset In August 2014
Google introduced Shopping campaigns to all advertisers running Product Listing Ads (PLAs) in February as a way to simplify PLA set up and management. Today, Google announced some new features that have been rolling out in response to advertiser feedba…
Google Maps Search Nearby Link Returns
When Google launched the new Google Maps the search nearby functionality got harder to use. That has now changed, Google brought back the quick link to search nearby within Google Maps…
Bing Snapshots Adds Doctors, Lawyers, Dentists and Real Estate Properties
Bing has added over a 150 million new entities to their snapshot/satori engine this past week.
This incorporates adding entity data around doctors, lawyers, dentists…
iOS Google+ Browser Blocks AdSense Ads
Rae Hoffman was complaining on Google+ that the AdSense ads do not load when you are using the iOS Google+ app and then visit a site that does have AdSense ads.
I believe the issue is only when you use the in-app browser found in the Google+…
…
Econsultancy Nofollows All Contributor & Guest Posts
Based on all the guest blogging for SEO being dead and sites being penalized over guest blogging, the Econsultancy blog has decided to nofollow all guest blog contributions.
Econsultancy, in my mind, is a respected blog on internet marketing topics……
Matt Cutts: Google’s Search Results Will Always Be In Flux
In an April 1st video released by Google’s Matt Cutts – Matt makes it clear, Google will never stop adapting, changing the search results. The search results will always be changing, the result of that change is “flux,” Matt said…
Passable SEO Content is so Passé: Create Something Powerful & Engaging
The best writing comes when we have something to say. Something that’s unique, surprising, and impacts our clients’ customers. It’s our job to help them create it. Here’s how to move from creating passable content to fresh and original content.
Google Tests Product Images Within Organic Listings
It seems Google is testing showing product images in the organic, free search result listings, for certain e-commerce sites. This was first spotted in a Moz thread for a site that sells ski equipment named evo.com. Here is a picture of the organic list…
Long-Term SEO: Sustainable Tactics, Strategies & Solutions
Last month, I attended the Long-Term SEO: How To Win For Years, Not Days session at SMX West. I have worked in the search industry since 1995. I have seen search engine optimization (SEO) trends and tactics come and go… and I’ve also seen fundamental, universal concepts get stronger and…
Please visit Search Engine Land for the full article.
How to Edit Post Copy on Instagram
Have you made a spelling mistake or grammatical error on an Instagram post? Frustrating, right? Here’s an easy way to edit post copy on Instagram without losing engagement. The following how to explains the process on an iPhone.
A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started
You must find ways to forge relationships with important individuals over time, by building trust and creating opportunities for engagement to happen organically and authentically. Here are nine best practices influencer marketing experts use.
Now Accepting #MozCon 2014 Speaker Submissions. Ready, Set, Pitch!
<p>Posted by <a href=\"http://moz.com/community/users/98309\">EricaMcGillivray</a></p><p>
Are you ready for
<a href="http://mz.cm/19lSWSQ">MozCon 2014, July 14-16th, in Seattle</a>? We’ve been up to our elbows in planning since December and about knee-high since the last MozCon. Before we go any further, you have bought your MozCon 2014 ticket, right? These tickets will sell out…</p><p align="center">
<a href="http://mz.cm/19lSWSQ"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/530522f01c4197.99252063.jpg" alt="Buy your MozCon ticket today" style="float: none; margin: 0px;"></a></p><p>
In 2012, we started the
<strong>community speaker program,</strong> where we take speaking submissions from community members (that’s you!) and select the four best pitches to go up on the MozCon stage. These sessions are extremely popular with the audience, and in our feedback, you ask us to bring back the program every year.</p><p>
Last year, speaker submissions were open for a week and a half, and over 130 of you sent in pitches! You did such a great job that the MozCon selection committee had a crazy hard time selecting four amazing people to present their ideas in front of the whole audience. I wrote a bit last year about
<a href="http://moz.com/blog/announcing-the-mozcon-2013-community-speakers">what makes a great MozCon community speaker pitch</a>. One important point: Do keep in mind that these talks are only 15 minutes long. Make your pitch reasonable for that time limit, as you’ll only be able to pack so much breadth and depth of information into that time frame. And, I expect even more greatness from you this year. :)</p><p style="text-align: center;">
<img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/5331fa8c8251a1.99220530.jpg" alt="A Litsa on the MozCon 2013 stage" style="float: none; margin: 0px;"><br>
<em>2013 Community Speaker A. Litsa talks about increasing conversions in email marketing.</em></p><h2>
The details about the community speaker submission process:</h2><ul>
<li><strong>Your pitch must be submitted by Friday, April 11 at 5:00 p.m. PDT.</strong></li> <li>Please submit only one pitch. We’re looking for the best of the best.</li> <li>Presentations will be 15 minutes long with an added ~5 minutes for questions. Please frame your topic with that in mind.</li> <li>Topics can range the online marketing spectrum, so submit something you’re passionate and knowledgeable about.</li> <li>No matter whether you’ve never spoken before or have spoken hundreds of times, we want to hear from you.</li> <li>Where these presentations fall on the MozCon schedule is TBD. So please plan to attend all of MozCon, July 14-16.</li> <li>Widescreen-format slide decks are due Tuesday, July 1, before MozCon.</li> <li>If you are selected as a community speaker and you already have a MozCon ticket, we will refund your money or transfer it to someone else; and if you don’t have one, we’ll comp you one! (You will still have to book your own hotel, flight, and other transportation.)</li> <li>You will be invited to attend our speakers’ dinner on Sunday, July 13. And pre-dinner, there will be time to walk on our stage.</li> <li>You must be at MozCon in person. Sorry, no Skype, Google Hangouts, or other video conferencing.</li> <li>Our community speaker selections are final. Everyone who tossed their hat in the ring will be notified via email whether or not they were selected.</li> <li>At this point, we’re still finalizing the 2014 agenda, so you won’t know exactly what the other speakers are talking about. However, I do encourage you to look at the lineup and see what’s missing or already covered. Pretend you’re me or another committee member, and find the holes.</li></ul><p>
Thank you to everyone who has already submitted their community speaker ideas for MozCon 2014. We’ll be in touch very soon!</p><iframe src="https://docs.google.com/forms/d/1kedZOL0GmyRHO5BGdfNoML38IiEPTvkCT5XnLDhuKp0/viewform?embedded=true" width="738" height="901" frameborder="0" marginheight="0" marginwidth="0">
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</iframe><p>
I can’t wait to see all the awesome submissions for potential community speakers. And, a big thank you to our past MozCon community speakers, who’ve made this such a success:
<a href="http://www.whitespark.ca/">Darren Shaw</a>, <a href="http://yoyoseo.com/">Dana Lookadoo</a>, <a href="http://www.agenciamestre.com/">Fabio Ricotta</a>, <a href="http://www.mybinding.com/">Jeff McRitchie</a>, <a href="http://www.rmoov.com/">Sha Menz</a>, <a href="http://www.swellpath.com/">Mike Arnesen</a>, <a href="http://www.bazaarvoice.com/">A. Litsa</a>, and <a href="http://frac.tl/">Kelsey Libert</a>.</p><p style="text-align: center;">
<img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/533b3f06a62bb2.00135367.jpg" alt="Dive right in and submit your pitch today" style="float: none; margin: 0px;"><br>
<em>Dive in and submit your pitch today! You can do it. Photo credit: </em><a href="http://www.hallaminternet.com/2013/moz-skydiving/"><em>Hallam Internet Limited</em></a><em>.</em></p><p>
If you haven’t snagged your MozCon ticket yet,
<a href="http://mz.cm/19lSWSQ">do it now!</a> It’s going to be an incredible summer in Seattle.</p><br /><p><a href="http://moz.com/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!</p>