Mastering PPC: Budgeting Basics
The process of setting up campaign budgets can easily be overlooked when setting up a PPC account or new campaign, but there are a few things you may want to consider which could impact performance. Google and Bing do a great job explaining their budget settings. At a high level, Google and Bing allow you […]
SPONSOR MESSAGE: How To Sell Your Agency’s Inbound Marketing Services
Driving inbound leads from SEO, social media and PR makes sense for your clients, however it’s not an easy concept to sell. In this white paper, Optify explains the top 4 proof points needed to make a business case for your inbound marketing services. Plus, ideas for using these points with…
Please visit Search Engine Land for the full article.
Someone is finally talking about UGC and Google beating them down
I manage a lot of UGC sites for SEO and have seen plenty of traffic fluctuations in the past year.
read more
Google Adds “Are you the Business Owner?” Link to the Brand Knowledge Panel
Googler Jade W posted in the Google for Business forums that they have now added a link to the branded Knowledge panel result for local businesses that allows business owners to claim their listing directly from the main search result page. The link only shows on a direct branded search not on a category search. […]
Bing Pushes To Build Marketshare Through “Bing It On” For Faster Airport Wifi
I got a surprise recently on my trip through Orange County’s John Wayne Airport. When I tapped into the free wifi there, I was offered a “premium connection speed upgrade” if I took Bing’s Bing It On challenge. It turns out Bing has been doing this in several airports since…
Please visit Search Engine Land for the full article.
Day 1 of #SAScon 2013 – Top Tips and Takeaways
Three bloggers (Jackie Hole, Barry Adams and Claire Thomspon) from the State of Search team have spent the day at SAScon putting together all the key takeaways in one long post.
Post from Jackie Hole on State of Search
Day 1 of #SAScon 2013 – Top Tips and Takeaways
AdWords Image Extensions Bring Images to Google Search Ads
AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so that images may show up along with the AdWords ads. It’s beta, and is officially called the image extensions beta.
How People Search For Movies on Google Predicts Box Office Revenues [Study]
A new study, “Quantifying Movie Magic with Google Search”, analyzed 99 films released in 2012 and has some surprising endings for movie marketers. Google has found a way to quantify movie search intent, but also predict box office performance.
Join Us June 13th in Seattle for an Advanced Local U
Join us on June 13th for Local U Advanced at SMX Advanced Seattle 2013 SMX Advanced is the leading destination for advanced, professional Online Marketers to learn the latest and greatest techniques and to network with their peers. In the vein of bringing the best content, the Local University crew are proud to be presenting […]
The Power of Nostalgia
Looking back into the past can often be a great advertising technique. In this post Hannah looks at the Power of Nostalgia.
Post from Hannah Smith on State of Search
The Power of Nostalgia
Pinterest Launches Search Feature by Keyword for Your Pins
Pinterest has introduced a ton of new functionality this year, beginning with its new look in March. Now Pinterest has a new search feature allowing users to find their own pins by keyword. Discover how it works and what could be better about it.
The Future of Search
Welcome to the World of Tomorrow! Sorry…had to be done. I’m here at eConsultancy’s Future of Digital Marketing conference where our very own Mr Will Critchlow is presenting his thoughts on the Future of Search. As the chances of all of Continue reading »
Yahoo Search Redesign Live
Yahoo announced they launched a new design for their Yahoo Search search results page.
The new design promises an improvement, by:
Improving the load time of the results
Moving the search results higher up…
Google Maps Blue Dots Missing: User Contributed Photos
In mid-June 2010, Google added blue dots to its maps that display user-submitted images, those blue dots seem to have disappeared for many Google Maps users.
You can still play with them over here but within the Google Maps user interface, for some, …
Google Advertorials Penalties Are Likely Manual Penalties
As you all know, Google’s Matt Cutts went on record the other day about Google’s stance on advertorials. That is…
Google’s Matt Cutts Says Rel=Author Can Help Search Quality
Google authorship rich snippets are everywhere these days and they supposedly do help increase traffic to your web site by improving the visibility of your listing in the search results. But can they help you rank higher…
Three Movies Every Marketer Should Watch
The Joneses, Thank you for smoking and Moneyball, all movies which have valuable lessons for marketers in them.
Post from Bas van den Beld on State of Search
Three Movies Every Marketer Should Watch
8 E-Commerce SEO Tips Gathered From A Decade Of Consulting
In the comments of my last column about how I doubled e-commerce revenue for clients by focusing on user intent, readers asked for some more specific e-commerce SEO tips that they could apply in their own client work. Today’s article shares some valuable lessons gathered over a decade of SEO…
Please visit Search Engine Land for the full article.
Link Removal Request Tips for Webmasters & Business Owners
Are you the owner of a good quality site who has been asked to remove links? If so, you’re probably wondering why a site like yours would get such a request. Here’s why webmasters and business owners send link removal emails, and how to respond.
Optimizing Google Enhanced Campaigns: Success Starts At Migration
In February of this year, Google made headlines with its launch of enhanced campaigns. Since the initial outpouring of both interest and concern, advertisers have been seeking to understand how enhanced campaigns will not only reshape their campaign st…