Friday Talk: Product Innovation Leadership with Katie Mitic of Facebook

How to get to the forefront of developments? How to be really innovative and be a leader at the same time? Katie Mitic, Director of Platform & Mobile Marketing of Facebook, talks about Product Innovation Leadership.

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Friday Talk: Product Innovation Leadership with Katie Mitic of Facebook

5 Steps to Implement a Successful Bidding Strategy in Paid Search

When you set up bidding in paid search, it’s important you put a strategy in place prior to implementation. The most relevant questions that need to be addressed when developing this strategy are as follows: How many bidding strategies do I need? What cookie window should I use? Should I use…

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