Bing Supports Today’s Boston Marathon By Spotlighting Runners On Its Homepage
Bing made an unconventional move today and changed its homepage image midday in honor of the Boston Marathon. To support the race and marathon participants, Bing changed its homepage to include a photo of the runners with fans cheering them on, and two…
SearchCap: Matt Cutts Tells How To Avoid Buying A Domain Name Previously Ruined By Spammers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts: How To Avoid Buying A Domain Name Previously Ruined By Spammers In his latest video, Google head of web spam (and, today, Boston…
Please visit Search Engine Land for the full article.
PostJoint Google Penalty Fallout Continues
PostJoint has reconfirmed their penalty in Google. The penalty was for unnatural inbound links, which seems to be Google’s stock penalty for blog networks. It was not a new business model violations penalty, as has been reported elsewhere.
Google’s Matt Cutts: How To Avoid Buying A Domain Name Previously Ruined By Spammers
In his latest video, Google head of web spam (and, today, Boston Marathon runner) Matt Cutts offers a few quick tips to avoid purchasing a domain name that may have been previously destroyed by a spammer. The video is in response to the following quest…
The Big SMX Advanced Preview – A Virtual Tour Of What To Expect
Please visit Search Engine Land for the full article.
STOP Trying to Predict & Track Rankings Impact on Revenue
SEER recently lost a big opportunity, and not because the client didn’t think we were the best match. It was because the agencies we went up against were comfortable giving this client predictions on a newly launched site (as in no data in GA yet.) Call after call, I tried to explain why predicting ranking […]
Bing Predicts Reality Show Winners Using New “Bing Predictions” Search Technology
Bing announced today it is launching Bing Predictions, a new feature that uses search query data and social signals to predict outcomes and events. To kick-off its latest technology, Bing is applying its new search feature to predict the results of vot…
Google Trends Now Lets You Subscribe to Search Topics
Google has announced a new feature to enable people to follow trending topics happening in the world or even down to a specific country, as well as receive notifications from Google on any specific topic you like, all which are sent via email.
Google Analytics Combines Data From All Devices; Renames Visits, Visitors
Visits will now be called “sessions” and visitors will now be called “users.” The Google Analytics team has also integrated web data and app data within the same reports. These new views roll out to all accounts starting this week.
Tested: Google +Post Ads – Turning your Google+ Posts Into Interactive Display Ads
Google rolled out a new display ad variation for eligible advertisers (requirements can be found here) called +Post Ads. This new ad variation allows you to take a post from your Google+ page and turn it into an engagement ad to show throughout the Google Display Network. We were lucky enough to get one of […]
How SEOs Would React To Google Dropping Links As A Ranking Factor
As you know, Yandex, the popular Russian search engine…
62% Say Attacking Google’s Matt Cutts Is Wrong
I am happy to say that the majority of our industry thinks that attacking Google’s head of search spam, Matt Cutts, as wrong…
Google Hot Searches Email Subscriptions
Google announced you can how subscribe to Hot Searches for any country or the top US charts via email.
This way…
Google Penalizes PostJoint Over Guest Blog Links
It seems Google has gone after yet another guest blog network that is being used by SEOs for link building purposes. The link network is named PostJoint and has gone on record that they are different from MyBlogGuest, which was penalized a month ago.
…
7 Tips to Ensure Your SEO Strategy Supports Your Brand
Sitelinks, logo schema, brand image alt tagging, Google+, publisher tagging, local listings, and looking beyond the first page of brand results are seven areas where you need to make sure the brand is given its fair share of SEO attention.
Got SEO Basics? 5 Tips To Boost Your Organic CTR
There’s no shortage of new digital marketing channels these days — and while they are innovative, exciting, and fun to experiment with, they can also distract you from SEO basics that can deliver performance gains. Your organic click-through rate (CTR) is a great example. A simple page…
Please visit Search Engine Land for the full article.
Learn Local Search Marketing
Last October Vendran Tomic wrote a guide for local SEO which has since become one of the more popular pages on our site, so we decided to follow up with a QnA on some of the latest changes in local search.
Q: Google appears to have settled their monop…
Yahoo Testing A Knowledge Graph Lookalike In Search Results
One of Yahoo’s latest search results tests should look awfully familiar. The website All Google Testing discovered a test that turns the right column of Yahoo’s search results page into a dead ringer for Google’s Knowledge Graph. The post even offers some instructions on how to…
Please visit Search Engine Land for the full article.
Google AdWords RLSA: 3 Ways to Take Full Advantage
RLSA is a very powerful tool, especially as personalization continues as a trend across the digital landscape. Here are three tips on keyword targeting, bidding, and ad copy, plus three important reminders on how to set up RLSA for success.
What Type of Content Should You Create: Long or Short?
Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what’s the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what’s right for you.