SearchCap: The Day In Search, July 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Gets Lowest Score Ever In Customer Satisfaction Survey There’s a mystery surrounding the latest customer satisfaction numbers released by ForeSee…
Please visit Search Engine Land for the full article.
SPONSOR MESSAGE: Enterprise SEO Tools 2013: A Buyer’s Guide
In this Buyer’s Guide, learn about the latest trends, opportunities and challenges facing the market for Enterprise SEO Tools. Drawing from interviews with industry leaders and their customers, this report profiles vendors in the SEO Tools marketplace and what you need to look for in an SEO…
Please visit Search Engine Land for the full article.
Facebook testing a prompt for page updates
It looks like just getting folks to “Like” your business page is no longer going to be enough.
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Google Accounts for Nearly 25% of All U.S. Internet Traffic
Google has set a new Internet record. Twenty-five percent of all Internet traffic in the U.S. on average involves Google, according to a new study by Deepfield. This is up from 6 percent in 2010 when a similar study was conducted.
Google Gets “Lowest Score Ever” In Customer Satisfaction Survey
There’s a mystery surrounding the latest customer satisfaction numbers released by ForeSee Results (for the American Customer Satisfaction Index [ACSI]). Published late last night, they indicate the lowest levels of consumer satisfaction with search engines (and portals) since 2003. The…
Please visit Search Engine Land for the full article.
The Future of News and how we can apply this to broader content strategy
After attending a lecture at General Assembly on the Future of News, I thought it would benefit SEO consultants, publishers and writers alike to look at some of the ideas and assess how they could be interpreted to benefit broader Continue reading »
How To Search Nearby In The New Google Maps
As you know, Google Maps opened up the new Google Maps to all users who want to preview it. With that, comes confusion on how to use the new interface…
Cartoon Authorship In Google’s Rich Snippets
Google has confirmed the complaints about authorship not showing in the search results. They said this is a bug that is impacting a “very few sites” in their index. The fix should be out eventually, as they are working on it…
Can You Redirect A Google Penalty? Probably.
Should you redirect a site that has a Google penalty to a site that does not have a penalty…
Lesser Known AdWords Quality Score Facts
Juliana S., a Google AdWords representative, posted a topic in the Google AdWords Help forum named “uncovering quality score.”
In her post…
Google’s Cutts Says Don’t Worry About Duplicate Content But SEOs Don’t Trust
Yesterday at Search Engine Land I covered a video answer from Google’s Matt Cutts on the topic of duplicate content.
In short, should you worry about having duplicate content on your site or not. The short answer…
What lesson Penguin / Google penalty SHOULD teach a marketer
There’s a perfect “winning back the web” story I came across this m
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Google News Showing Old Stories As New: A Google Bug Or Publisher Hack?
Last week I reported on the Search Engine Roundtable a huge array of complaints from Google News publishers and searchers that some news outlets are showing old stories in Google News but they are appearing as breaking new stories. The example I gave w…
How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps
Want to increase qualified traffic, leads, and conversions? This six-step process will help you figure out which keywords are driving conversions, and guide actionable steps to improve the performance of your best and worst performing terms.
To Build Better Links, Stop Focusing On The Bad Ones
Over the past year, I confess that I’ve spent way more time digging into bad links than good links. I’ve conducted audits with the specific goal of finding problems — not finding links to emulate or identifying awesome links that the client should go to great lengths to keep….
Please visit Search Engine Land for the full article.
Budget Flexibility: Accounting For Regional Differences In AdWords
Recently, I’ve been seeing a lot of odd spending patterns in client accounts, especially when it comes to international Google AdWords campaigns. No, I’m not referring to mobile or enhanced campaigns — I’m talking about to a failure to account for regional differences in how…
Please visit Search Engine Land for the full article.
PPC in 10 Minutes Per Day
In an ideal world, we’d spend much more than 10 minutes per day on our PPC accounts. But on hectic days when you’re stacked up, here are the top tasks that will keep performance strong when you’re too busy for in-depth work.
Research Shows Only 2% of Social Shares Occur on Google+
New research shows Google+ lags behind Facebook, Twitter, Pinterest, and LinkedIn in terms of social sharing, accounting for only 2% of content shares.
Post from Barry Adams on State of Search
Research Shows Only 2% of Social Shares Occur on Google+
Why Negative Keywords are an Absolute Necessity in Your PLA Campaign
Are you maximizing your return on spend in PLA campaigns with negative keywords? Here’s why negative keywords should be a strategic imperative for any retailer, especially those with thousands of products/product targets in their PLA campaign.
5 Annoying International Search Assumptions
We’re all guilty of making assumptions – sometimes they’re right, and sometimes they’re not. However there are some fairly common assumptions when it comes to international search which aren’t correct and which can be hugely detrimental to the success of global campaigns. 1) Everybody speaks English Of course a lot of people do speak English, read more »
Post from Gemma Birch on State of Search
5 Annoying International Search Assumptions