How I Learned to Stop Worrying and Love Enhanced Campaigns
It’s time to stop whining and start winning! If you haven’t migrated already, or you have migrated but aren’t doing anything differently, here are some good reasons to adopt Google AdWords enhanced campaigns functionality as soon as possible.
5 things I’ve learned from recent digital conferences
James Murray shares 5 pearls of wisdom from the collective minds of speakers at digital conferences.
Post from James Murray on State of Search
5 things I’ve learned from recent digital conferences
KitchMe Launches Recipe Search Engine For Google Glass
KitchMe, a recipe and meal-planning website recently acquired by Coupons.com, has launched what appears to be the first recipe search engine and cooking assistant app for Google Glass. The app is free and currently available at kitchme.com/googleglass….
Next LocalU Advanced – NYC September 30
We just finished up a LocalU Advanced in Seattle and the feedback was great. It seems to early too be talking about the next one but here I am talking about the next one because the early, early bird special is ending in less than a month. Hope to see you there. September 30th Local University […]
My Top 5 Most Used Custom Reports in Google Analytics
Looking to add some awesome custom reports to your Google Analytics arsenal? Get these highly recommended reports now: unique visitors by page, conversion by time of day, customer behavior, top converting landing pages, and long tail convertors.
Introducing website satisfaction by Google Consumer Surveys
Webmaster level: all
We’re now offering webmasters an easy and free way to collect feedback from your website visitors with website satisfaction surveys. All you have to do is paste a small snippet of code in the HTML for your website and this will load a discreet satisfaction survey in the lower right hand corner of your website. Google automatically aggregates and analyzes responses, providing the data back to you through a simple online interface.
Users will be asked to complete a four-question satisfaction survey. Surveys will run until they have received 500 responses and will start again after 30 days so you can track responses over time. This is currently limited to US English visitors on non-mobile devices. The default questions are free and you can customize questions for just $0.01 per response or $5.00 for 500 responses.
Survey Setup and Code Placement Tips
To set up the survey code, you’ll need to have access to the source code for your website.
- Sign into Google Consumer Surveys for website satisfaction to find the code snippet.
- You have the option to enter the website name and URL, survey timing, and survey frequency.
- Click on the “Activate survey” button when ready.
- Once you find the code snippet on top of the setup page, copy and paste it into your web page, just before the closing </head> tag. If your website uses templates to generate pages, enter it just before the closing </head> tag in the file that contains the <head> section.
If you have any questions, please read our Help Center article to learn more.
Posted by Marisa Currie-Rose
The Rise and Fall of Citadel-Insurance.co.uk
In a well-documented haze of online search engine manipulation it became apparent that the competitive nature of the ‘car insurance’ organic search results was simply too much for one company to ignore after it came to light that one site had mysteriously appeared on the first page of Google search results in an alarming period […]
The Google Dichotomy – Authorship
I don’t blog much. Mainly because I believe in not regurgitating things that have already been said better by someone else. An approach that means (due to my very talented network of colleagues past & present) I’m usually the last one to turn up whenever anything exciting happens in the industry. However, sometimes I can […]
Google Plus as Tomorrow’s Social Ebay?
Will Google Plus morph into a social version of eBay, where people can post things for sale, write reviews of their belongings and show them off to their circles?
A few days ago, the Google File System Blog reported upon a new application from Google, which it referred to by the name Google Mine (as […]
The post Google Plus as Tomorrow’s Social Ebay? appeared first on SEO by the Sea.
Is There Such a Thing as a Safe Link?
In the months behind us more and more blogs closed their doors to guest posting. More and more clients ask about safety of links, will they get penalised? All of that is understandable; however, in light of these questions and happenings I’ve seen certain SEO’s promote safe links on their website.
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The post Is There Such a Thing as a Safe Link? appeared first on DEJAN SEO.
Want To Speak @ SMX Milan? Here’s How
The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Milan, November 7-8, 2013, at the MiCo – Milan Congress Center. We’re looking for both Italian and English speakers – all conference sessions will be translated in real-time. To…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, June 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Study: Google Local Carousel Results Win 48% Of Clicks, While Only 14.5% Of Clicks Were On The Map When using heatm…
Most Valuable Ecommerce Customers Come from Organic Search [Study]
Custora collected data from 86 U.S. retailers with 72 million customers to show which acquisition channels online proved to be the most valuable. Organic search followed by PPC and email trumped other channels like social for ecommerce businesses.
FTC Updates Search Engine Ad Disclosure Guidelines
The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particularly, the FTC believes that it has become harder for consumers to recognize paid search results.
Study: Google Local Carousel Results Win 48% Of Clicks, While Only 14.5% Of Clicks Were On The Map
When using heatmaps to gauge interest levels for Google Local Carousel results, search marketer Matthew Hunt discovered that 48 percent of searchers surveyed clicked the Carousel results, while only 14.5 percent clicked on the map. Using the search term ‘Chicago Restaurants,’ Hunt asked…
Please visit Search Engine Land for the full article.
Local Carousel Reporting from Around the Local Web
Here are articles from around the web and myself that I found of value in understanding the new Local Carousel. If you have any others that you also found useful please let me know. Overarching Analysis & Commentary Google’s ‘Local Carousel’ Comes to PC with Mixed Results – Greg Sterling Google’s Local Carousel – Trapped in […]
DoubleClick Search Inventory Campaigns Now Auto-Create Ad Groups, Ads, Keywords
Inventory-aware campaigns in DoubleClick Search, designed to automate campaign management for inventory-reliant search campaigns, are getting even more dynamic. DoubleClick Search now automatically creates ad groups, ads and keyword lists for inventory-aware campaigns based on your settings….
Please visit Search Engine Land for the full article.
Google Hasn’t Gone Rainbow For DOMA & Prop 8 Rulings But Has, As Usual, For Gay Pride Month
My twitter stream is alive with people celebrating two important victories for gay rights today. They’re also noticing that searches for things like “gay” on Google are bringing up a rainbow-colored search box. That’s not Google celebrating the news, however. It’s…
Please visit Search Engine Land for the full article.
Linking AdWords And Google Analytics Accounts Finally Gets Easier
Linking your AdWords and Google Analytics accounts opens up a whole new world of opportunity for campaign execution, management and analysis. Yet, the linking process has been cumbersome and not particularly intuitive. That is finally changing. In the …