SEO News

Using stock photography versus original photography won’t cause any negative impact on your site’s search engine rankings. However, one caveat Matt Cutts does ponder if Google could somehow used this as a signal in future search quality rankings.

Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S. advertisers spending more than $100 million between March and May of this year.

Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. This warning from Google makes the case for brands to look again at mobile SEO even more compelling.

Here’s why a long-term content strategy rooted in “how do I create content that I myself would genuinely want to consume?” rather than “how do I get people to my website?” will raise the quality of your content and help build an audience.

Both paid and organic search listings are fighting for the same customer and keyword term. This ability to maximize share of voice is critical, especially when you start to understand the multiplication power of having multiple listings.