Google Updates How AdWords Quality Score is Reported
Google said it is changing how the AdWords quality score is reported to make it easier for advertisers to adjust and revise ads based on the quality score, and get a better idea of what is and isn’t working, especially when making changes to ads.
Yandex Co-Founder Ilya Segalovich Dies
Ilya Segalovich, cofounder, CTO and director of Yandex, passed away on Sunday, June 28 in a London hospital after being removed from life support on Saturday.
He had been in a coma with no sign of brain activity as a result of his battle with ca…
The Curse of the Cliché
The wandering mind is, perhaps, one of the most powerful enemies of online copy. A reader runs his eyes across all sorts of pages, flitting between multiple screens before deciding what he actually wants is a coffee. In turn, written Continue reading »
Tactical Link Building Insights with Jon Cooper and Brian Dean
This week, I had the chance to pick the brains of two of the most creative minds in the link building sphere today – Jon Cooper and Brian Dean.
A week ago, we received a tweet from Dean Gareth Davis about having us three talking about link building. So I guess this post is a sneak peek of how might that go in the future.
Is An Affiliate Hijacking My Ad?
If you’re running a PPC campaign, you may occasionally see fluctuations in performance for brand campaigns but not be sure what’s causing them. Sometimes it’s due to increased competition or changes you may have made in the account overall. One factor to consider is affiliate hijacking which can be a common issue PPC accounts face […]
Introducing: HyperPagerank
A ‘traditional’ link graph is a directed graph which consists of nodes connected by edges, a schematic representation of a document collection connected by directional links (A → B). Link-based search engines (such as Google) rely on directed link graphs to determine varying degrees of (query-agnostic) importance of pages in its index.
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The post Introducing: HyperPagerank appeared first on DEJAN SEO.
Bing To Add Alerts For Child Abuse On Pedophile Related Queries; But Google Rejects The Idea
Bing has confirmed they will be adding a new pop-up alert of some sorts for those who search for images of child abuse, according to the BBC. This is to be launched in the UK after the UK Prime Minister attacked Google, Bing & Yahoo over not doing enough to stop child pornography. Google has…
Please visit Search Engine Land for the full article.
Keys To Working With New Search Clients: Planning, Communication & Setting Expectations
I recently conducted a series of interviews with four successful and respected local search experts. The interviews focused on the all-important client-agency relationship and examined four key stages, from winning new customers to retention of long-te…
Google AdSense Favicons Resulting In Higher CTR For Now
Last week, Google confirmed the new AdSense favicons would go live and over the weekend they did.
In fact, many publishers are noticing the new favicons showing up in all the various text ad formats they have on their site…
Changing Anchor Text May Raise A Red Flag
A WebmasterWorld thread has a webmaster asking if changing the anchor text he has been using for links to his site to something “more natural” would lead to a confirmation that he has been up to some bad link building…
Was There A Weekend Google Update?
I am a bit torn, I’ve seen some chatter over the weekend at both WebmasterWorld and Google Webmaster Help but not enough to see strong signs of a definite update…
Using Google’s Similar & Related Search Features For SEO
A WebmasterWorld thread has webmasters and SEOs discussing the SEO research benefit by using Google’s similar or related search functions…
Google Updates Link Schemes Examples With Mentions Of Guest Posting, Advertorials & Press Releases
On Friday, I wrote at Search Engine Land Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases…
Link Building Outside The Box: Outreach & Content Refreshing
Link building is a staple of most SEO campaigns. Some methods are scalable and automated, while others are similar to old-school public relations. One thing most can agree on is that methods always need to adapt to keep up with opportunity and algorith…
Hiring an SEO Agency: The Ultimate Client-Agency Relationship Guide
Considering hiring an agency for some or all of your SEO efforts? Here are some best practices on how to select the right agency, forge and maintain a strong, successful, long-lasting working relationship, and deal with hiccups along the way.
Risk Mitigation During Early Stage Consulting
Making the jump. Quitting your job. Making a living outside of your 9-5. These things are difficult to do, and one of the things that prevents most from ever doing it is the risk. The risk of being stuck out in the cold and suddenly unable to find work. That’s a scary thing, and for […]
The post Risk Mitigation During Early Stage Consulting appeared first on Ross Hudgens.
Freeloading An SEM Audit Will Cost You
I recently got introduced to the Director of Marketing at a very prominent travel company with an equally impressive SEM budget. The director wrote me an email stating that he was “very interested” in talking and wanted me to come to his office right away with an audit of his campaigns,…
Please visit Search Engine Land for the full article.
How the Semantic Web Changes Everything for Search
The semantic web will present numerous challenges for search marketers, but by acting now you can soften the impact and actually take advantage of the opportunity it presents. Here’s how to work now to prepare for that eventual shift.
How to Ensure a Positive Online Reputation For Your Executive and Company Brand
If you’re a marketing director, CMO, or responsible for branding, public relations, or online marketing, you must be aware of what people say about your company and key executives. Here’s how to optimize opportunities and protect reputations.
Quality Guidelines Re-Write Shows Anchor Text Is Out?
Formerly Google were known for their ‘as many links as you can’ metrics in order to provide the signals that they required to justify ranking a website within their search engine results but following continued progression towards cleaning up their organic results, Google have once again made a firm stand in their mission to guide […]