Introducing our global Google+ page for webmasters
Webmaster Level: All
We’ve recently launched our global Google Webmasters Google+ page. Have you checked it out yet? Our page covers a plethora of topics:
- Official news and announcements like when our blog launched en français
- Tips such as how to handle 404s correctly
- Q&A office hours with our team
- Exclusive behind the scenes including planking puns and adventures with Googlebot
Follow us at google.com/+GoogleWebmasters and let us know in the comments what else you’d like to see on our page! If you speak Italian, Japanese, Russian or Spanish, be sure to also join one of our webmaster communities to stay up-to-date on language and region-specific news.
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| Hello from around the world! |
Posted by Mary Chen and Andrey Lipattsev, Webmaster Outreach Team
SMX Advanced Early Bird Rates Expire Next Week. Register Now & Save!
Fluent in search marketing? SMX Advanced is for you. Join us, June 11-12 in Seattle for two days of expert-only sessions, keynotes and the highest-level networking anywhere. This year’s sessions are loaded with actionable tips to drive traffic, increase conversions and boost ROI. View the…
Please visit Search Engine Land for the full article.
Schema.org Introduces New Elements for Actions
Schema is expanding its markup to include Actions, Potential Actions, and Entry Points. According to schema.org, the new schema is for helping websites “to describe the actions they enable and how these actions can be invoked.”
Schema Markup Shows In 36% Of Google Search Results, But Almost No Websites Use It [STUDY]
More than one-third of Google’s search results incorporate Schema.org rich snippets, but only a tiny fraction of websites are actually using the markup code. That’s according to a new Searchmetrics study out today that examined Google’s U.S. search results in March “for tens…
Please visit Search Engine Land for the full article.
Breaking AdWords Announcements – A Renewed Focus on Users
The team at AdWords had been teasing about a huge update on 4/22 for better part of a month. Unlike Enhanced Campaigns, minimal information was provided ahead of time to agencies. 4/22 at 9AM PST has come and gone. The dust has settled. The twittersphere has snarked. So what happened? TL:DR: Keep old toys (for […]
It’s not always Panda/Penguin
David Harry just posted a truly useful piece on diagnosing traffic loss at the SEO Training Dojo. He correctly points out that it’s not always about Panda and Penguin.
read more
Google Reveals New AdWords Features: App Ads, ‘Enterprise’ Tools & More
During a live stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more insightful reporting, and enterprise-class tools for efficiency and scale.
The Worst Times to Do Outreach
We’ve all heard the old adage, “timing is everything”– and when it comes to outreach, it’s definitely true. Being strategic about when you send your email can have as big an impact on the success or failure of your campaign as the content of your message, because if nobody reads it, your message doesn’t really […]
Food For Thought About Link Building: Some Tasty Tidbits
Presented for your consideration, below are a number of linking-related comments, thoughts, ideas and other notes that I believe you’ll find thought-provoking, interesting or, at least, somewhat helpful. Bittersweet Vindication..? On April 30 of 2007, almost exactly seven years ago today, I…
Please visit Search Engine Land for the full article.
Google’s 4/22 AdWords News: Features For App Ads, More UI Tools, No Wild Surprises
Anticipation has been running high among paid search marketers about what today’s AdWords announcement — dubbed “Step Inside AdWords — might hold, since Google began teasing the news. However, any fears of drastic changes in the vein of last year’s move to enhanced…
Please visit Search Engine Land for the full article.
Do Positive Reviews Motivate Consumers?
It seems intuitive that a negative review corpus would severely limit a business’s online opportunities. And likewise that a positive review corpus would expand them. But these recent surveys indicate that a negative collection of reviews is much more likely to harm a business than positive reviews are going to help them. In an effort to […]
SEOs Mixed On Fearing Google’s Knowledge Graph
Last month, we created a poll asking if you fear Google’s knowledge graph.
The reason was surrounded around the news of Google’s Singhal around the swiss army knife analogy and if that is Google’s true intent. Go read up about that if you do not kn…
75% Of SEOs Want Yahoo To Return To Search
A couple months ago new rumors surfaced around Yahoo making a return to search…
Confirmed: Google AdWords Query Not Passing In Referer String
As you know, Google AdWords went not provided, although there are ways to get the data and for the data to not be as secure as you want.
That being said, I decided to confirm and test this by setting up a test…
Schema.org Actions: What Is It?
On Friday, I reported at Search Engine Land that Schema.org launched Actions, a new markup that describes actions that have taken place in the past [past actions] or could take place in the future [potential actions].
Note, Schema…
26 Free (or Free-to-Try) Online Collaborative Tools for Marketers
Effective collaboration with team members and access to killer tools are critical for successful marketers. Here are 26 online, cutting-edge, and free (or free-to-try) collaborative tools to supercharge your marketing and empower your team.
Reigning In Content & SEO — The King & Queen Of Online Marketing
Years ago, SEOs proclaimed, “Content is king!” Yet the full potential of content as the catalyst for everything we want to accomplish in SEO was not realized. Even back then, SEOs wanted to measure their efforts. Fast-forward to 2014, and we’re facing more choices in our marketing…
Please visit Search Engine Land for the full article.
The content placement pitch: back to basics
Claire Thompson takes us back to basics on the art of ‘pitching’ content to the media, bloggers and webmasters.
Post from Claire Thompson on State of Digital
The content placement pitch: back to basics
Google Analytics Content Reports: Understanding the Key Benefits
The content reports in Google Analytics offer useful data, including detailed interaction data on all pages, data broken down by subfolder, pages on which visitors entered the site, and pages which have been the final page of a session.
What Do Google’s Earnings Reports Tell Us About AdWords Trends?
Google published their quarterly earnings last week, but they tell us quite a lot about what is happening on AdWords across the market. Paid search budgets are growing. But what’s the story with mobile and why aren’t CPCs rising?