SPONSOR MESSAGE: 6 Best Practices For Influencer Marketing
Successful marketers know to thrive in today’s business climate they must identify their key influencers, listen to what they’re saying,and engage them. However, unless it’s executed properly, those efforts may be fruitless. In this white paper you’ll find strategies to find…
Please visit Search Engine Land for the full article.
Google Introducing “In-Depth Articles” To Search Results
Google is rolling out “in-depth” articles this morning. We previously wrote about the test when it appeared a couple of months ago. In-depth articles exist for a wide range of topics (e.g., censorship, secret societies, e-waste, Legos, Taylor Swift) and call out longer-form content from…
Please visit Search Engine Land for the full article.
In-depth articles in search results
Webmaster level: all
Users often turn to Google to answer a quick question, but research suggests that up to 10% of users’ daily information needs involve learning about a broad topic. That’s why today we’re introducing new search results to help users find in-depth articles.
These results are ranked algorithmically based on many signals that look for high-quality, in-depth content. You can help our algorithms understand your pages better by following these recommendations:
- use schema.org “article” markup,
- provide authorship markup,
- rel=next and rel=prev for paginated articles (also watch out for common rel=canonical mistakes),
- provide information about your organization’s logo,
- and of course, create compelling in-depth content.
Following these best practices along with our webmaster guidelines helps our systems to better understand your website’s content, and improves the chances of it appearing in this new set of search results.
The in-depth articles feature is rolling out now on google.com in English. For more information, check out our help center article, and feel free to post in the comments in our forums.
Posted by Pandu Nayak, Member of Technical Staff
7 New YouTube Features for Partners, Content Creators You Might Have Missed
YouTube has rolled out several new features for YouTube Partners and Content Creators in just the past few weeks. This includes adding new charts in YouTube Analytics, a YouTube subscribe button for websites, and more tools to build channels.
How to Scale Content Marketing
Content marketing has grown its importance over the past couple of years in the online marketing realm. And one of the most evident factors of why brands and online marketers have started to embrace this marketing practice is the constant changes (algorithm updates) occurring in the search space.
This branch of marketing has proven its efficiency, especially in demonstrating thought-leadership and the approach’s ability to improve a business’ lead generation process.
Twitter Search Results Add Photos, Recent Searches, More Context
Twitter announced a new way to search that displays photos, people profiles and status updates, as well as the ability to go back to recent searches and know how you’re connected to the profiles in the suggested search results.
Bing Brings Faster Search Results, Infinite Image Scrolling, Snapshot & More To Windows Phone 8
Bing announced a number of new upgrades today for the Windows Phone 8, including search feature design updates, infinite scrolling for images and videos, ten new “Instant Answers” topics, and a new mobile version of Bing’s “Snapshot” feature that offers at-a-glance…
Please visit Search Engine Land for the full article.
The Impact Of Google’s Quality Score Change
To assess the impact of Google’s recently-announced quality score change, I analyzed the pre/post change in Quality Score distribution across data for more than 100 advertisers. Since the exact range of scores differs for every advertiser, we looked at the percentage change in relative…
Please visit Search Engine Land for the full article.
Search Without Searching With Google Glass: JewGlass Example
For any of you who follow me on various social media, you’ve probably already seen my announcement about JewGlass, the first Google Glass app for the Jewish community. Last night we pushed it live to the public…
New Google Places Enables Deleting Map Listings
The new Google Places dashboard was missing an important feature, the ability to delete or remove a business listing from your dashboard. But as of last night, Google has enabled that feature in the new places dashboard…
Google AdSense iOS App Now Available
Google has not yet announced this but there is now an official Google AdSense app in the Apple iTunes Store by Google for free. You can download the app for free over here.
Publishers have been waiting for an official Google AdSense App for years……
Google: We Fight Spam All Around The World But English Spam Gets More Attention
Google’s Matt Cutts said Google does indeed fight spam at a global level both algorithmically and manually.
In a recent video, Matt said they have Googlers who fight spam manually in over 40 different languages and regions…
Google Not Provided Over 70% With Apple iOS Passing More Referrer Data
As I reported at Search Engine Land, Apple mobile Safari in iOS 7 and in some cases, other iOS versions, is showing more referrer data now than it did prior. Back in the day, Apple for some reason stopped showing in many cases that traffic came from Go…
Website Launch Checklist: 25 Things to Test Before Your Site Goes Live
Testing a new website may seem overwhelming, but there are things every team member can do to assist in the pre-launch process. If you can rally your team around these 25 tests, no one person needs to bear the full weight of a site launch.
Who will be taking to the SearchLove London stage?
There’s less than three months to go and judging by how fast the rest of the year has gone, that time is going to fly by! Get your Early Bird ticket now for just £699+VAT (saving £200 off the headline Continue reading »
7 Real Life Ways to Build Links
The majority of the time when we’re discussing link building, we focus on things like outreach, content strategy, tools and, in general, ways we can acquire links online. Which makes perfect sense since links are… well, online. But what about the offline, or “in real life”…
Please visit Search Engine Land for the full article.
How to Train a Link Builder From Scratch
Link building is hard work. But you can teach individuals with the right skills and work ethic to become an awesome link builder – even if they have little (or no) experience. Here’s an in-depth lesson plan to help you train new link builders.
The Birth of Influence Engine Optimization?
This month I’ve been looking at the newly emerged term – influence engine optimization. In this post I will provide you with a brief outline of the history of SEO as well as the consequences of tricking the algorithms and what Google implemented in return. We will then move on and take a look at read more »
Post from Clarissa Sajbl on State of Search
The Birth of Influence Engine Optimization?
SEO for Google+ Profiles, Pages, Local, Communities & Updates
Want to maximize your visibility in Google’s search results? This Google+ SEO guide explains how to optimize your profile, page, local, communities, and even your updates for specific keywords to rank – as well as how Google handles outgoing links.
2 hard to notice SEO issues and one for the pros
I’ve been doing technical SEO assessments a lot here at Dejan SEO, and lots of different websites on lots of different CMSs have gone through my hands. What I noticed is, a lot of different CMSs create at least one of these 2 hard to notice technical SEO issues.
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