Channel: Industry Search Engine Land SEM Industry: Conferences SEM Industry: Search Marketing Expo - SMX SMX & DMD Alerts Uncategorized

Live @ SMX East: How To Secure Your Site For Google’s HTTPS Algorithm

Chris Sherman

Google wants everyone to secure their websites, to make the browsing experience on the web safer for everyone. Google has even gone so far as to say that sites that implement HTTPS — adding an SSL 2048-bit key certificate on your site — will give it a minor ranking boost. What’s not to like…

Please visit Search Engine Land for the full article.

SEO

The Rich Snippets Algorithm

AJ Kohn

There’s been a tremendous amount of chatter recently about rich snippets vanishing from Google search results, whether it’s Amazon losing their review aggregate snippets or a wholesale reduction in video snippets. What we’re really talking about are changes to the rich snippets algorithm. That’s right, we need to go deeper. There’s an algorithm within the […]

The Rich Snippets Algorithm is by AJ Kohn, originally posted on Blind Five Year Old.

Channel: SEM Google Google: AdWords Search Engine Land Uncategorized

New AdWords “Conversions For Optimization” Setting Puts Focus On Key Actions

Ginny Marvin

Google is rolling out a new Conversions for Optimization setting in AdWords over the next couple of weeks that isolates a conversion action for reporting and bid automation. With the Conversions for Optimization setting enabled, you’ll now be able to set bid strategies for specific conversion…

Please visit Search Engine Land for the full article.

Google+ Local

Google My Business Now Allows Deleted Plus Pages to Be Recovered

Mike Blumenthal

Kaleh Kohler, a top contributor in the Google And Your Business Forum and a very astute student of all things Google Plus, has pointed out a new feature of Google My Business (aka Google Pages Dashoard) that allows the user to recover (undelete) and manage pages that have been deleted. It would appear that it […]

Announcing the All-New Beginner’s Guide to Link Building

Trevor-Klein

Posted by Trevor-Klein

It is my great pleasure to announce the release of Moz’s third guide for marketers, written by the inimitable 
Paddy Moogan of Distilled:

The Beginner's Guide to Link Building

We could tell you all about how high-quality, authoritative links pointing to your site benefit your standing in the SERPs, but instead we’ll just copy the words straight from the proverbial horse’s mouth:

“Backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.”
— Matt Cutts, head of the webspam team at Google, 
2/19/14

Link building is one area of SEO that has changed significantly over the last several years; 
some tactics that were once effective are now easily identifiable and penalized by Google. At the same time, earning links remains vital to success in search marketing: Link authority features showed the strongest correlation with higher rankings in our 2013 ranking factors survey. For that reason, it has never been more important for marketers to truly earn their links, and this guide will have you building effective campaigns in no time.

What you’ll learn


1. What is Link Building, and Why Is It Important?


This is where it all begins. If you’re brand new to link building and aren’t sure whether or not it’s a good tactic to include in your marketing repertoire, give this chapter a look. Even the more seasoned link earners among us could use a refresher from time to time, and here we cover everything from what links mean to search engines to the various ways they can help your business’s bottom line.

2. Types of Links (Both Good and Bad)

Before you dive into building links of your own, it’s important to understand the three main types of links and why you should really only be thinking about two of them. That’s what this short and sweet chapter is all about.

3. How to Start a Link Building Campaign

Okay, enough with the theory; it’s time for the nitty-gritty. This chapter takes a deep dive into every step of a link building campaign, offering examples and templates you can use to build your own foundation. 

4. Link Building Tactics

Whether through ego bait or guest blogging (yes, that’s 
still a viable tactic!), there are several approaches you can take to building a strong link profile. This chapter takes a detailed run through the tactics you’re most likely to employ.

5. Link Building Metrics

Now that the links are rolling in, how do you prove to ourselves and our clients that our work is paying off? The metrics outlined in this chapter, along with the tools recommended to measure them, offer a number of options for your reports.

6. The Good, the Bad, and the Ugly of Link Building

If we’re preaching to the choir with this chapter, then we’re thrilled, because spammy links can lead to severe penalties. Google has gotten incredibly good at picking out and penalizing spammy link building techniques, and if this chapter isn’t enough to make you put your white hat on, nothing is.

7. Advanced Link Building Tips and Tricks

Mastered the rest of what the guide has to offer? Earning links faster than 
John Paulson earns cash? Here are a few tips to take your link building to the next level. Caution: You may or may not find yourself throwing fireballs after mastering these techniques.

The PDF

When we released the Beginner’s Guide to Social Media, there was an instant demand for a downloadable PDF version. This time, it’s ready from the get-go (big thanks to David O’Hara!).

Click here to download the PDF.

Thanks

We simply can’t thank Paddy Moogan enough for writing this guide. His expertise and wisdom made the project possible. Thanks as well to Ashley Tate for wrangling the early stages of the project, Cyrus Shepard for his expert review and a few key additions, Derric Wise and David O’Hara for bringing it to life with their art, and Andrew Palmer for seamlessly translating everything onto the web.

Now, go forth and earn those links!

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