Apple Maps Is Starting To Make A Dent in Google Maps
Sending a little love over to AppleMapsMarketing.com: 63% of iPhone Owners Use Apple Maps Says Comscore Since Apple Maps was released, Google Maps usage on the iPhone in the U.S. has dropped by about 29 million monthly users. Dios mio!The post Apple Ma…
Creating an Agency Content Service: The 5 Must Do’s
Last week, my colleague Maria spoke about the reasons to set clear goals for content. These goals have helped our team immensely and have become the backbone for what our content service is becoming. Today I am going to bundle up those goals, throw some wrapping paper on them and package them as a present, […]
Bing Homepage Showcases Art Installment Of 2,000 American Flags To Celebrate Veterans Day
Bing is celebrating Veterans Day today by featuring an image on its homepage from the Covina Rotary’s Club Field of Valor, an art installment of 2,000 American flags constructed on the grounds of a Covina, California school. The homepage includes links to: More images of the Covina art…
Please visit Search Engine Land for the full article.
Bing’s New Music Video Search Results Page Showcases Popular Videos With Related Artists & Albums Lists
Bing has rolled out a new music video search results page today. From now on, when searching for a music video by song title, artist or album, users will see the following box at the top of their search results, showcasing the “most popular” music video related to the search, along with…
Please visit Search Engine Land for the full article.
Twitter Lead Gen Cards: 3 Keys to B2B Domination [Case Study]
Digital marketing agency Webtrends combined Lead Generation Cards with a custom lead nurture campaign and accelerated its lead gen over a four-week period by nearly 1,000 percent. The campaign improved the agency’s cost per lead by 500 percent.
Yelp: We’re Second Only To Google In Local Data Quality
Yelp has long maintained that the company has one of the best (if not the best) local data sets out there. There are third parties that have come up with findings that don’t agree with that claim. Recently, Yelp decided to take matters into its own hands and benchmark itself and the quality…
Please visit Search Engine Land for the full article.
Future SEO: Linked Open Data (LOD)
As mentioned in my column on string entity optimization, the use of structured data allows search engines like Google to understand your page content so it can display better search results, or answers, to user queries. This month, I’ll focus on Linked Open Data (LOD), which will allow you to…
Please visit Search Engine Land for the full article.
What Everybody Missed About Hummingbird: Social Signals
Danny Sullivan joined me for a live broadcast event via a Hangout on Air (HOA) this past Halloween, and this included a major revelation about Hummingbird and Social signals. Scott Scowcroft has done an awesome job of extracting this part of the broadc…
5 Analytics Focal Points for Proactive SEO Tacticians
Surface-level analysis breeds surface-level decisions. You have to use Secondary Dimensions, Filters, and Sorting Types appropriately to identify inefficiencies or SEO issues. Here are a handful of analytical areas you should continually monitor.
How Local Businesses Can Overcome Obstacles To Mobile Conversion
For the growing number of consumers who rely on their mobile devices to search for local business information, their focus is on making a purchase — and fast. The latest Google/Nielsen “Mobile Path to Purchase” study, released last week, shows that consumers who use their mobile…
Please visit Search Engine Land for the full article.
Veterans Day From The Search Industry: Google & Bing
Veterans Day is today in the United States, in the United Kingdom, it is Remembrance Day. You can see very special logos from Google, Bing, Ask, AOL, and others for the special day.
Unfortunately…
Google News Cheat: Refreshing Article Titles
In 2009, Google News began reindexing and refreshing stories after they were initially indexed, to make sure to pick up on story corrections. This was a good thing.
But recently…
Google AdSense CTR Dropping
There are dozens of threads at both Google AdSense Help and WebmasterWorld.
Google: Domain Not Forever Attached To AdWords Ads Group
There is an interesting question and answer in the Google AdWords Help forums about how tied are ad groups to the domain names in those ad groups…
Make Your Own Keywords
Trends without query volume are content marketing opportunities. They are business-building opportunities. They are stuff of which money is made. Here are some examples of companies that opted to lead rather than follow and profited as a result.
Content Marketing Show London – Round Up #ContentMarketingShow
Thomas from Media Vision shares his full day write up from Content Marketing Show in London.
Post from Guestpost on State of Digital
Content Marketing Show London – Round Up #ContentMarketingShow
Veterans Day Google Logo Commemorates Holiday With A Portrait Of A Veterans Day Parade & Float
Today’s Google Logo commemorates Veterans Day with a portrait-styled image featuring soldiers atop a red, white and blue parade float. In the painting, parade onlookers watch a Veterans Day float with a prominently displayed American flag and a collection of men in uniform. Google’s…
Please visit Search Engine Land for the full article.
New Pinterest, Instagram Advertising Options: 4 Tips for Brands
Two of the most popular social media destinations, Pinterest and Instagram, have announced the addition of paid advertisements to user’s feeds. Here’s how advertisers can reach consumers for the first time on these highly trafficked platforms.
Last Chance! Take the 2013 Industry Survey #ShareYourVoice
Posted by jennita
Holy wow! Over the past two and half weeks we’ve gathered more than 2,500 responses from marketers across the globe for this year’s Moz Industry Survey. We’d like to send a huge THANK YOU to everyone who’s participated so far.
The thing is, we’d love to get at least 3,000 responses to insure we have a good set of data. We’re planning on closing the survey next week though, so if you haven’t taken it yet, please jump in there now (also, you don’t want to miss out on the killer prizes do you?).
#ShareYourVoice
Yes, while it’s super important for you to take the survey, it’s also essential for you to help us get the word out as well. We’d love to get your help by tweeting, plussing, facebooking, and even vineing (yea, I’m just making stuff up now), to remind folks to get in there.
The other day, I had the crazy idea that I would make a vine of me singing, aka “Sharing my voice” and tweet it out with a link to the Industry Survey. I asked a few other folks to jump in as well, and what happened next was pretty amazing!
Pssst! And if you make one, use the #ShareYourVoice hashtag, and I’ll add it to the page:
We’d love your help spreading the word as well. Would you create a video, image, or even just a tweet and get the word out?
Sneak Peek
Now, you didn’t think we’d ask you to help out without showing a bit of data now would you? I thought it was interesting to see the salary range of folks who’ve taken the survey so far. Remember though that people across the globe have taken this and this isn’t taking into account that someone making $30-40k in the US is different to someone making the same thing in another country.
Prizes
Don’t forget we’re giving away some great prizes as well! Cyrus laid it all out in the initial post, but here’s the rundown again:
Grand Prize: Attend MozCon 2014 in Seattle
Including flight, hotel, and lunch with an industry expert.
Two First Prizes: iPad 2
Ten Second Prizes: $100 Amazon.com gift cards
Well, what are you waiting for?
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
This I Believe: A Manifesto for a Magnificent Career
This I Believe was one of my favorite NPR programs. It’s raison d’être: “Americans from all walks of life share the personal philosophies and core values that guide their daily lives.” In honor of that spirit, I’ll take a step away from our mutual obsession with marketing and analytics and share with you the philosophies […]
This I Believe: A Manifesto for a Magnificent Career is a post from: Occam’s Razor by Avinash Kaushik