Bing Ads Tests Consumer Ratings Annotations
Bing Ads is partnering with reviews service, Viewpoints, to test out displaying consumer ratings annotations in text ads. Like Google’s version, which pulls from its own survey program, the ratings annotations in the Bing ads feature grades on performance features such as customer service,…
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Google’s 17 Percent Growth In Click Volume Is Lowest Since 2010
In Google’s Q3 earnings report, released yesterday, another round of big revenue gains weren’t enough to meet analysts’ expectations. Google’s revenue grew 20 percent over the previous year in Q3, but that’s the lowest annual growth rate the company has posted since Q2…
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App Search Engine Quixey Annouces China Deal With Alibaba
App search engine Quixey has announced a relationship with Alibaba in China that will bring its search capabilities to the latter’s mobile operating system YunOS. Quixey enables users to search for content within apps — essentially what Google does for PC search Quixey is doing for…
Please visit Search Engine Land for the full article.
How Large Multi-Location Businesses Can Dominate In Local Search
Local search marketing can be especially challenging for businesses with multiple locations. Contributor Jason Decker explains how to do it right.
The post How Large Multi-Location Businesses Can Dominate In Local Search appeared first on Search Engin…
[#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future
Keynote speaker John Gagnon says that turning up first in mobile search is more important than ever before, and businesses that want to stay competitive will have to utilize better tools to predict demand.
AdWords Callouts – How Are They Performing to Date?
Lots of clients have adopted Google callouts as part of their copy strategy, but how are they performing so far?
SEO Reaction To The New Yahoo Logo
Over a year ago, Yahoo launched their new logo and truth is, I ran a poll back then asking if you liked it but never published the results. Since I am offline today, it is a good day to share poll results.
This is the logo:
Truth is…
Neat Mobile SEO Tool
You and I know that mobile is important and growing in importance…
Black Hats On When PBNs Fail vs Succeed
Remember when Google targeted a bunch of private blog networks and then Matt Cutts mocked them…
Video Recap of Weekly Search Buzz :: October 17, 2014
I am offline again this Thursday and Friday, so the stories and this video were created earlier and scheduled to be live today – plus if Penguin launched…
8 Lessons Learned From Owning a Search Agency for 15 Years
Here are some of the lessons learned from owning a search agency for more than 15 years, shared in order to help you make your agency better.
The Psychology of Sharing
We all want our content to be spread as much as possible. But for that to happen it is essential that we understand the audience. That we understand who we are trying to reach and who should share our content.
Post from Bas van den Beld on State of Digital
The Psychology of Sharing
Patterns Among Templates Lead to Clues About Entities
In my first Patent Free Friday, I was going to write about two of the best marketers in the town I live in, a pair of bakers who bake on either end of the historic Main Street in Warrenton Virginia. I guess getting up in the early morning to bake the bread is conducive to […]
The post Patterns Among Templates Lead to Clues About Entities appeared first on SEO by the Sea.
Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert – Whiteboard Friday
Posted by randfish
One question we see regularly come up is what to do if you’re targeting particular locations/regions with your site content, and you want to rank for local searches, but you don’t actually have a physical presence in those locations…
Patterns Among Templates Lead to Clues About Entities
In my first Patent Free Friday, I was going to write about two of the best marketers in the town I live in, a pair of bakers who bake on either end of the historic Main Street in Warrenton Virginia. I guess getting up in the early morning to bake the bread is conducive to […]
The post Patterns Among Templates Lead to Clues About Entities appeared first on SEO by the Sea.
Like Google, Apple’s Siri Also Gets Stephen Colbert’s Height Wrong
Google came under fire last night from Stephen Colbert, over a direct answer that got the comedian’s height wrong. But Apple’s Siri makes the same mistake — something Colbert didn’t raise during his video appearance at the Apple’s iPad event today. Stephen Colbert…
Please visit Search Engine Land for the full article.
Are You Ignoring Apple Maps Bozo?
Just popped a post up on AppleMapsMarketing.com about the importance of remembering to update business data in Apple Maps. “Today a retailer client, let’s assume they are called “Bingo’s”, pinged me because they had sold one of their locations, let’s say to “Bozo’s”, and their brand was still appearing on the business’ Yelp profile. So […]
The post Are You Ignoring Apple Maps Bozo? appeared first on Local SEO Guide.
SearchCap: Google’s Advice On XML vs. RSS, Q3 Paid Search Spend Surges & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tune Your Paid Search Campaigns To Account For Holiday Volatility The relationship between bids and conversions is …
Tune Your Paid Search Campaigns To Account For Holiday Volatility
The relationship between bids and conversions is like that between ice cream sundaes and maraschino cherries. It’s theoretically possible to have one without the other, but the natural order involves the two of them being intricately linked. The better your conversion rate, the more aggressive you…
Please visit Search Engine Land for the full article.
XML Sitemaps Or RSS/Atom Feeds? Google Says Use Both For Optimal Crawling
When it comes to telling search engines about the content on a website, webmasters might be wondering if they should submit sitemaps or just setup RSS or Atom feeds. Google’s answer? Use both. In a new blog post sharing advice on XML sitemaps and RSS/Atom feeds, Google says it’s not an…
Please visit Search Engine Land for the full article.