SearchCap: Google Store Visits, Bing iOS App & AdWords Scripts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords Measures impact of search ads on in-store traffic as part of…

Please visit Search Engine Land for the full article.

To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords

Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions.

The post To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Effective Keyword Targeting: The Key To Growing Traffic & Revenue

Columnist Trond Lyngbo explains how proper keyword targeting is the key to improving your site’s visibility in search engines.

The post Effective Keyword Targeting: The Key To Growing Traffic & Revenue appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Custom dimensions and SEO

As you might’ve noticed, we’ve added a couple of pretty cool features to the Google Analytics by Yoast Premium plugin. This post is another sequel to the custom dimensions posts, in which I’ve been explaining the custom dimensions in the plugin. Today I’ll explain the new custom dimensions we’ve added and how they can actually help…

This post first appeared on Yoast. Whoopity Doo!