#7 Most Read Article of 2014: The Penguin 3.0 Rollout Will Bring Tears to Your Eyes
A look at what to expect from the Google Penguin 3.0 rollout and how it’s likely to affect search marketing best practices.
Video Recap of Weekly Search Buzz :: December 26, 2014
Happy holidays all, sorry for my voice…
Why You Need To Make Dynamic Copy An Integral Part Of Your 2015 PPC Strategy
As we head into 2015, advertisers and searchers are both suffering ad fatigue. Part of this fatigue has to do with the current state of paid search, including which features are considered necessary. The other part has to do with advertisers not adapti…
Mapping It Out: Our Top 10 Local Search Columns For 2014
Consumers have grown increasingly reliant on the web for discovering local businesses and determining which ones to patronize. In fact, a survey conducted by BrightLocal earlier this year revealed that 88% of consumers trust online reviews as much as personal recommendations, underscoring the need…
Please visit Search Engine Land for the full article.
Search In Pics: Google Scream Room, Mr. Jingles & Jewglers Menorah
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Mr. Jingles On Holidays: Source: Google+ Jewglers Menorahs: Source: Google+…
Please visit Search Engine Land for the full article.
Google Music Video Search Results Now Contain Links To Lyrics On Google Play
Google’s music video search results also contain lyrics snippets with a link to the full lyrics on Google Play.
The post Google Music Video Search Results Now Contain Links To Lyrics On Google Play appeared first on Search Engine Land.
Please visit S…
TripAdvisor Fined By Italy For Not Stopping Fraud Negative Reviews
The New York Times reported that TripAdvisor, the large hotel and travel booking reviews site, was fined by the Italian Competition Authority for not preventing fake negative reviews on the site.
The fine was about $610…
Who Is The Google AdSense Client?
couple weeks, there were two high profile stories on AdSense and possible corruption around it.
(1) Google’s Search Ad Policies
Google: Working On Fun Stuff With Search Query Reports In Webmaster Tools
Google’s John Mueller said in a Google+ hangout the other day that Google is working on some “fun stuff” around the search query reporting tool in Google Webmaster Tools.
John said this at 25 minutes and 55 seconds into the video…
Google Translate Shows Santa Claus Picture As Easter Egg
Google loves easter eggs and here is a special one for the holiday season. Search for Santa Claus on Google Translate.
The post Google Translate Shows Santa Claus Picture As Easter Egg appeared first on Search Engine Land.
Please visit Search Engine…
#8 Most Read Article of 2014: Google Warns Local Businesses: You Have 3 Weeks to Save Your Places Listing
Google is alerting some local businesses that they must update and save their Google Place listings, or lose it. Meanwhile, Google has made a change designed to make it easier for new business owners to set up their Google+ Local…
The Massive Ranking Factor Too Many SEOs are Ignoring – Whiteboard Friday
Posted by randfish
Despite Google’s ambiguity about how it’s used in the algorithm, we’ve seen evidence time and again that there’s a giant ranking factor that SEOs just aren’t optimizing for. In today’s very special Whitebeard Friday, Rand (or Randa…
SPONSOR MESSAGE: Choosing An SEM Platform
The ever-changing digital landscape has added complexity and opportunity to running a high-performance search campaign. Many companies, in an effort to work faster, smarter and better, are using an SEM software platform. SEM platforms automate the time…
John Mueller Helping With Google Webmaster Questions On Christmas Eve
Excuse the horrible job photoshopping the Santa hat onto John Mueller but he was up at 1:30am his local time, last night, Christmas eve, responding to Webmasters in the Google Help forums…
#9 Most Read Article of 2014: Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment
If you’re a small business owner, you don’t have time to waste trying to wade through Google’s constantly shifting guidance on SEO tactics. Statistics and analytics will clearly suggest starting with PPC advertising, because it w…
#10 Most Read Article of 2014: Excel VLOOKUP Basics & Top 5 Mistakes Rookies Make
An Excel VLOOKUP can be your best friend. It can save you hours of work. Give this formula the information you have and it looks through a long list to return the information you need. Here’s how the formula works and common mist…
Happy Holidays From the SEW Team!
On behalf of all of us here at Search Engine Watch, we wanted to wish our readers a very happy holidays!
Where’s Santa? The 2014 Santa Tracker Review, From NORAD To Google
Santa Claus is on his way — and there are two excellent services to track his progress. Our guide to getting the most of out NORAD Tracks Santa and Google Santa Tracker.
The post Where’s Santa? The 2014 Santa Tracker Review, From NORAD To Google appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Have a Magical Christmas, and a Happy New Year
In the days leading up to Christmas, Barbara Starr sent me a link to a patent with a note that it would make a tremendous Christmas blog post. I absolutely agreed, and am writing and sharing that post with you now. When you see a patent where it’s based upon sharing joy and happiness, it […]
The post Have a Magical Christmas, and a Happy New Year appeared first on SEO by the Sea.
Google: Hidden Content On Mobile Is Okay
I asked Google’s John Mueller yesterday, based on an argument I had with a group of SEOs the previous Friday, if Google will also look at the mobile template to determine if content hidden…