Is Google’s Panda Algorithm Creating An Endangered Species?
Occasionally, I find myself connecting with random memories from my childhood that have no reason standing out in my brain. Coincidentally, I remember a movie I saw at age 9 titled The Amazing Panda Adventure. It was a terribly acted family movie where a young American boy visits China and winds up helping his father (who is a zoologist) rescue a panda cub from (and I’m quoting IMDB here) “unscrupulous poachers and saves a panda reserve from officious bureaucrats.” It seems almost fitting that Google would choose “Panda” as a naming convention for an algorithm through which I’ve found some well-intentioned websites get caught in the bear trap of Google’s algorithmic penalty box.…
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Search In Pics: Google & Muppets, Yahoo Yodeling & Google Hamentashen
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Chrome Hamantash For Purim: Source: Google+ Google’s Massive…
Please visit Search Engine Land for the full article.
Bing Webmaster Tools: Reports and Data
In this second Bing Webmaster Tools post in our series on Webmaster Tools, the focus is on reporting. We’ll be going over a number of pages, and try to explain what information is available and how this can help you improve your website. Or get new insights about your audience, of course. This section is…
This post first appeared as Bing Webmaster Tools: Reports and Data on Yoast. Whoopity Doo!
Song Lyrics Hit The SERPs: Analyzing Google & Bing Traffic To 5 Large-Scale Lyrics Websites [Case Study]
Many have noted that 2014 was a bad year for lyrics websites, but contributor Glenn Gabe set out to quantify the impact of search engines displaying song lyrics directly in the results pages. Read on for his findings!
The post Song Lyrics Hit The SERP…
Call-Only Ads – 5 Reasons Why They Should Be Part of Your PPC Strategy
Here are five good reasons why you should migrate to AdWords’ new Call-Only Ads as part of your PPC strategy.
Google Says They Are Working On Improving App Discovery Within Web Search
We are only at the onset of Apps in search, expect App Discovery and Indexing to change drastically over the next year or so.
The post Google Says They Are Working On Improving App Discovery Within Web Search appeared first on Search Engine Land.
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Google Debuts AdWords Dynamic Structured Snippets
Automated extensions display content from ad landing pages.
The post Google Debuts AdWords Dynamic Structured Snippets appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Panda Running Instantly & In Real-Time?
Last night at SMX West during the Meet The Search Engines panel, Google’s Gary Illyes was supposedly quoted as saying that Panda, the Google algorithm, is constantly running, instantly…
Google AdWords Launches An AdWords App For Android
Yesterday, Google launched an Android App for AdWords advertisers to manage aspects of their ads. The Android app is over here in the Google Play store and is available as a free download…
The Google Mobile Algorithm Is Real-Time & On The Page Level
As we approach the April 21st date, the day the mobile-friendly algorithm goes live, webmasters are a bit anxious about getting their web sites mobile-friendly.
At SMX West…
Google AdWords Launches Dynamic Structured Snippets
Google announced quietly on Google+ a new AdWords format named dynamic structured snippets is now available for some AdWords ads…
Google’s Auto Insurance Blog Post Has Extremely Keyword Rich Anchor Text
Yesterday, Google announced they will be officially getting into selling auto-insurance through google.com/compare/autoinsurance/. Yes, this is a big deal but SEOs took notice of the blog post announcing it…
Google Mobile-Friendly Algorithm Currently Doesn’t Differentiate Some Desktop Ranking Signals
Having a slow or fast mobile site should not impact your mobile-rankings, assuming your desktop site is fast. Google still uses many desktop signals for mobile ranking, even after April 21st.
The post Google Mobile-Friendly Algorithm Currently Doesn’t Differentiate Some Desktop Ranking…
Please visit Search Engine Land for the full article.
Small to Mid-Sized Business Owners: Has SEO Become a 4-Letter Word?
Scams are hurting SEO. But in what matter? And to what extend? Chris Boggs shares his thoughts.
Post from Chris Boggs
How to Leverage Infographics to Generate Links and Social Signals
Compelling infographics can help marketers earn links for the content they produce and lift their SEO rankings.
What’s Newsworthy About Your Client?
It’s no secret that great content can generate links, which in turn can boost SEO. But how can you determine what’s newsworthy about your client in order to produce that good content?
We need your views: SEO Forecasting: Necessary, Useful or Meaningless?
Is the shift to advanced forecasting symptomatic of an industry growing up? Or does the ever-changing SEO environment make forecasting an unreliable and risky pursuit? You tell us!
Post from Kirsty Hulse
The State of SEO Now in 2015
State of Digital team members explain how they see the current state of SEO in 2015.
Post from Bas van den Beld