Google FastSearch Is Faster Than Google Search
Did you know Google has a technology called FastSearch? No, not the one from the early 2000s, but its own Google FastSearch. Google said FastSearch is faster than Google Search, its main search results technology.
Google Ads Gains Customization Graphs Options
Google Ads has added new customization options for some of the graphing, charting and reporting. This change gives you “Conversion Delay,” “Performance Anomaly Insights,” and “Notes,” and is enabled with adjusted notification icons.
Google Business Profiles Links Policies & Guidelines Updated
Google has updated its Google Business Profiles links policies & guidelines. Google added new sections for dedicated landing pages, direct action completion, social media sites and a new business links crawability policy.
Google Tests New Directions Buttons In Local Pack
Google is testing new direction buttons in the local pack within the Google Search results. Normally, we see a “Directions” button, but now Google is testing “Map it,” “Map,” “Route,” “Go,” and “Get there,” and maybe more.
Welcome to New York: 20 Adventures for MozCon Attendees
Attending MozCon 2025 in New York? Explore our curated list of 20+ adventures, from iconic landmarks and Broadway shows to local-favorite restaurants and bars near the venue.
Google Won’t Be Broken Up In Monopoly Case But Required To Share Search Data
U.S. District Judge Amit Mehta ruled on the remedies for Google being declared a monopoly. In short, Google won’t be broken up (will keep Chrome, Android and Ads), it will have to share search data and it is barred from making exclusive search deals.
September 2025 Google Webmaster Report
We finally had a confirmed Google Search update this past month, the August 2025 spam update, which seems pretty intense and it is not done rolling out yet.
New Google Ads Checkboxes To Filter Campaigns
Google Ads has reportedly added new checkboxes to the selector view within the Google Ads overviews of your campaigns. This lets you use the checkboxes, select the campaigns you want, so you can filter the view to only show those campaigns.
Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory
Ginny Marvin, Google’s Ads Liaison, responded to some data that suggests that AI Max is expansionary on SPN, the Search Partner Network. That using AI Max will more heavily target and show your ads on SPN more than other campaign types.
Google Ads Search Google Maps For Location Assets
Google Ads now lets you search Google Maps for setting up your location assets for your ad campaigns. You can select up to 10 locations from Google Maps to link with your Ads account
Google Search Mini Game Encourages Searchers To Search More
Google Search is testing a new game in its search results to encourage searchers to search more. It is likely called the Google Search mini-game and it rewards searchers with badges when they “dive deeper into topics.”
Microsoft Advertising: Here’s Why Your Bid May Be Over The Max CPC
Navah Hopkins, the Microsoft Ads Liaison, posted on LinkedIn a bit of a refresher on how CPCs work with search ads and Microsoft Advertising. Specifically, why your bid may be over the configured max CPC you set within the platform.
How To Measure Content Revenue and Prove Success
Description: Still using traffic and clicks to prove content success? Learn how to measure content ROI in revenue terms and make data-backed decisions that impress stakeholders.
Google Tests AI Overview With Knowledge Panel
Google may be testing a new format for AI Overviews in the search results. This one does not have the AI Overview label on the AI Overview, plus it seems to combine knowledge panel features.
Google: Crawl Changes Are Independent Of Big Google Updates
Google’s John Mueller was asked again if a change in crawling patterns is related to Google algorithm updates. In which he said again, No, it is not.
Danny Sullivan At WordCamp On How Google Search Keeps Evolving
Danny Sullivan, the former Google Search Liaison, spoke at WordCamp on Friday on the topic of How and why Google Search keeps evolving. The video is up for anyone to watch, it is 45 minutes and doesn’t have much new in it but it is a good refresher.
Google AI Mode Model Updated – Improvements For STEM Queries
Google has supposedly updated the models that run AI Mode. Robby Stein from Google wrote on X, “We’re seeing big improvements for complex STEM questions.”
Google AI Mode Compare Checkboxes For Products & Local Business Listings
Google now has the ability within AI Mode to compare listed products or local businesses by selecting the listing and having AI Mode compare the ones you selected. Then AI Mode will just compare the ones you selected in the follow-up query.
Ecommerce copywriting tips & frameworks that convert [+a free checklist]
Product pages. Ads. Emails. Headlines. Every word you publish either builds momentum or loses it. Great ecommerce copy does more than describe a product. It earns trust, sparks emotion, and clears doubt. Most importantly, it helps someone say yes with confidence. This guide includes 20 practical, proven tips to sharpen your copy across strategy, product pages, […]
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How much does it cost to build a website?
Thinking about building a website? Whether you are a small business owner, a freelancer, or launching a side project, one of the first questions you will want answered is: how much does it cost to build a website? This is not just about curiosity, understanding your website costs early on can help you budget effectively […]
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