Google Ads Journey Aware Bidding Coming In 2026
Google Ads may be introducing a new bidding type named Journey Aware bidding in 2026. This will be reportedly for search campaigns using Target CPA.
Google Testing Old Search Design – Or Is It A Bug?
There have been several complaints over the past week about Google showing searchers its old Google Search design. Some of those search results seem to lead to a broken interface, while others just look like they are from a decade or so ago.
Google App Image Search: Get Started With A Few Topics
Google added a carousel to the top of the image tab within some Google Search apps, I think it might be a test. The carousel lets you scroll through some ideas to get you started with your image search.
When Google Search Snippet Description Go Wrong
We know Google has been using machine learning and more recently, AI, to generate search result snippets descriptions. Well, here is an example of Google getting a snippet not just wrong, but downright insulting.
Google Adds Top Combinations To Combinations Report For PMax
Google Ads top combinations report now has a Top Combinations option for PMax campaigns. This report should be able to quickly show you your top performing assets including logos, headlines, descriptions, images, sitelinks, and other assets.
Google Search Console Performance Report Annotations Rolling Out
Google seems to be rolling out the annotations feature within Google Search Console’s performance reports. This was a feature Google began testing in May and now it seems to be rolling out. I see it, so do many others in our community – do you see it?
Adding context to your Search Console data with custom annotations
We’re always looking for new ways to help you understand your data and make smarter decisions when it comes
to Google Search. That’s why we’re happy to announce a new feature within the Search Console performance
reports: Cust…
Search News Buzz Video Recap: Movemeber Google Update, Opal AI Spam, Discover Spam Fix, Copilot Search, Google Image Ads & More
This week, we had a pretty big update touch down early on and it really continued throughout the whole week, I named it the Movember update. Google Opal tool encourages you to create optimized AI content at scale. Google said…
Google Ads Advertiser Suspension Improvements: Faster & More Accurate
Google said it has made significant improvements to the Google Ads advertiser suspensions. Google said it reduced incorrect suspensions by 80%, appeals are addressed 70% faster and 99% of appeals are resolved within 24 hours.
Google: Don’t Close Your Google Ads Account To Make LSAs Work
Supposedly, there is this “hack” to “crack the code” to make your Local Service Ads work in Google Ads that is fake and not recommended. Folks are saying if your LSAs are not working, you should close that Google Ads account and make a new one. But Goo…
Google Shopping With AI Mode Comparisons, Call Store, Track Price & Agentic Checkout
Google announced a bunch of AI-based search features for Google Shopping, AI Mode and Gemini for the holiday season. Google is rolling out the AI Mode comparison feature (we saw it earlier), calling stores feature, AI price tracking and agentic checko…
Google Ads Brings Brand Inclusions To Standard Shopping Campaigns
Google Ads is bringing brand controls, like brand inclusion support, to Standard Shopping campaigns. This was supported for PMax and AI Max camapigns but now are showing up for Standard Shopping campaigns.
Google AI Overviews Link Placement Makes Search Console Tracking Tricky
Google has clearly documented how it tracks link clicks, impressions and positions for AI Overviews in this help document. But if you ever saw an AI Overview and interacted with them, you’d know that (1) when you click on a link icon, the citation card…
Google Proposes Changes In EU Ad Tech Case For Ad Manager & More
Google proposed a number of changes in the ”¬2.95B EU antitrust fine over its ad technology. The changes include changes to Google Ad Manager and increasing the interoperability between its tools. Google still plans to appeal the ruling.
OpenAI’s Sparse Circuits Breakthrough and What It Means for AI SEO
OpenAI recently released research showing that AI models can be built with far fewer active connections inside them. This makes them easier to understand because each part of the model does fewer things and is less tangled up with everything else. Think of it like taking a spaghetti bowl and straightening the noodles into clean, […]
How GPT Sees the Web
A Technical Walkthrough of Web Search, Snippets, Expansions, Context Sizes, and Sliding Windows Many people assume GPT “views” the web the way humans do: full pages, HTML, images, layout, and complete articles. Reality is very different. GPT doesn’t browse. It doesn’t load pages. It doesn’t ingest entire documents. What it sees is controlled, windowed, and […]
Google Search Ranking Volatility Heats Up November 12th
We are seeing some big movement and volatility in the Google Search results again, this one kicking up more yesterday, November 12th. This may be a continuation of the ongoing Movember update, which I covered over the weekend. But there has been a lot…
Google Rolling Out Ads Advisor & Analytics Advisor
Google has been testing its AI advisor in Google Ads and Analytics since 2023, there were some bugs throughout that testing, promoted the test to the top menu and then Google renamed it Ads Advisor in August. Now, Google announced Ads Advisor and Ana…
Google Clarifies Reviews Schema On Nesting In Reviews & Aggregate Ratings
Google has updated the review snippet documentation to explain that site owners should avoid using multiple ways of indicating what’s being reviewed, the search company announced. This is to make it clear about how nesting in reviews and aggregate rati…
New Google User Agent: Google-Pinpoint
Google has documented a new user agent, a user-triggered fetcher, named Google-Pinpoint. “The Google-Pinpoint fetcher requests individual URLs that Pinpoint users specified as sources for their personal collections of documents,” Google posted in its u…