Bing Ads Makes Combined Tablet-Desktop Targeting Official
Desktop and tablets are now united across paid search — with one caveat. Bing Ads has officially combined tablet and PC targeting in search campaigns on the platform, following on Google’s move to do so last year with the introduction of Enhanced Campaigns. Bing Ads announced the…
Please visit Search Engine Land for the full article.
New Google Eye Tracking Study Shows The Downfall Of The Golden Triangle
A new Google eye tracking study published by Mediative shows how the evolution of the Google search results from 2005 to today has resulted in searchers looking outside of the golden triangle. The golden triangle was coined back in 2005 based on a stud…
Measuring PPC Account Efficiency Vs. Volume: A Case Study
In making your PPC accounts efficient, are you passing up volume that could be profitable? Columnist Matt Umbro checked it out in one account.
The post Measuring PPC Account Efficiency Vs. Volume: A Case Study appeared first on Search Engine Land.
P…
Bing Ads Debuts Enhanced Sitelinks In US
Enhanced Sitelinks are now available on Bing Ads in the U.S., and will be rolling out to more global markets through the end of the year. Enhanced Sitelinks offer two additional lines of copy below the link itself. Bing Ads reports that on average, advertisers testing Enhanced Sitelinks saw…
Please visit Search Engine Land for the full article.
Up Close @ SMX East: How Ads Influence Organic Click-Through Rate On Google
If the SERPs are a zero-sum game, where drawing a click in one place takes it away from another, how are ads influencing organic click-through?
The post Up Close @ SMX East: How Ads Influence Organic Click-Through Rate On Google appeared first on Sea…
Google Introduces Automatic Item Updates For PLAs
Up to now, Google has systematically disapproved product listing ads when retailers had price or inventory variances between their product feed and the microdata on their sites. Now, to help retailers maintain consistent visibility in PLAs, Google has launched “automatic item updates”…
Please visit Search Engine Land for the full article.
An AdWords Script To Make Exact Match, Well…Exact
Many of you will have heard about Google’s decision to terminate exact match (at the same time as telling us that it’s for our own good). It’s a clear move to grab some more advertising dollars, and the news has been met with fury by SEM experts. Most two-year-old kids know that there is a…
Please visit Search Engine Land for the full article.
Marin Software, Kenshoo Named As Facebook’s Atlas Paid Search Partners
This morning, Facebook announced the expected relaunch of Atlas, the ad serving and measurement challenger to Google’s DoubleClick. Both Marin Software and Kenshoo have been named as Atlas’ paid search partners. Facebook describes the partnerships working this way: Using a Search Engine…
Please visit Search Engine Land for the full article.
Dangerous Weapon Ads On Google: A Look At New Policy Center Enforcement A Week In
Throwing axes, military knives, paintball guns, gun scopes. These items have are among the banned products listed in Google AdWord’s Policy Center, a list that in the past has had spotty enforcement at best. Last month, I looked at examples of supposedly banned dangerous products showing up…
Please visit Search Engine Land for the full article.
How To Keep Your Product Advertising Game Sharp
Contributor Matt Ackley from Marin provides data and insights on the latest product advertising trends and best practices.
The post How To Keep Your Product Advertising Game Sharp appeared first on Search Engine Land.
Please visit Search Engine Land …
Bing Ads Makes Close Variants On Exact Match Permanent In U.S.
That test didn’t last long. A month ago, Bing Ads announced that it would test close variants on exact match in the U.S. As of yesterday, the switch has been flipped and close variants on exact match keywords are here to stay. Close variants include search queries that are close but not exact…
Please visit Search Engine Land for the full article.
Samsung Vs. Apple In PLAs: Advertisers Spent 3X More On IPhone Ads Than Galaxy In Q2
Mobile device advertisers spent $26.4 million on Google product listing ads in Q2, according to new data from AdGooroo, which looked at 339 mobile device-related keywords. Apple iPhone-related keywords accounted for 45 percent of total spend on PLAs an…
Using AdWords Auction Insights To Find Out Who’s Winning On Mobile
The Auction Insights report gives you visibility into the auctions you compete in. Contributor Matt Lawson explains out how to use it to your best advantage.
The post Using AdWords Auction Insights To Find Out Who’s Winning On Mobile appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Will Ask.com Google Arbitrage Ever Stop?
Google has been steadily cracking down on sites with poor quality content, both on the organic and the paid side. So why does Ask.com continue to get away with it, and what’s it getting out of the relationship?
The post Will Ask.com Google Arbitrage …
Bing Ads Rolling Out Dynamic Sitelinks In U.S.
Bing Ads has debuted dynamic sitelinks, a new annotation that are automatically created and displayed in the same fashion as standard Sitelinks that advertisers control. If this sounds familiar, it’s because Google introduced the same feature in July. The engines know that sitelinks increase…
Please visit Search Engine Land for the full article.
Google+ Loses More Real Estate In Search, Brand Boxes Dropped For Logged Out Users
Continuing the trend of downplaying Google+ in search results, Google has dropped the display of Google+ elements in brands’ knowledge box results for searchers who aren’t logged into their Google accounts. Previously, the Google+ presences of brands prominent enough to rate knowledge…
Please visit Search Engine Land for the full article.
Multi Channel Digital Marketing: Trends to Watch – October 2nd Webcast
Digital Marketing Depot presents “Multi Channel Digital Marketing – Trends to Watch” on Thursday October 2 at 1 PM EDT. This webcast covers how the latest digital marketing technology yields data that helps businesses gain deeper insight into the performance of their marketing…
Please visit Search Engine Land for the full article.
On Average, 171 Health Insurance Advertisers Bid On Same Top Keywords In Google
Health insurance advertisers spent more than $103 million on Google AdWords in the U.S. in the first half of 2014. A new report from paid search insights firm, AdGooroo, looked at desktop text ad activity on 6,003 health insurance-related keywords. Whe…
Bing Ads Refreshes The Change History Report
Bing Ads has rolled out a new look for its Change History reporting. The new format groups changes made by a user at one time, rather than itemizing every change separately as it did previously. Also new is faster data processing and more data availabi…
Google To Start Bumping Ad Copy For Extensions In Mobile Search Ads
When Google added ad extensions and formats to the Ad Rank formula last fall, the company essentially put a neon sign flashing “Ad Extensions Increase Click Through Rates” in that store window you walk by every day. Now, in another sign of the rise of ad extensions, Google has announced…
Please visit Search Engine Land for the full article.