Download Legacy PLA Product Target Data Prior To March 23
Google will be removing auto target tab data from old product listing ad campaigns.
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Site Speed & PPC Performance: Why You Can’t Ignore A Slow Site Anymore
SEO professionals have talked a lot about site speed since Google made it a ranking factor, but columnist Pauline Jakober says paid search marketers need to pay attention, too.
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PLAs Drove 56 Percent Of Non-Brand Google AdWords Clicks In Q4 [RKG]
Click share also rose on Bing’s product ads, doubling from Q3.
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Automatic AdWords Currency Conversion Now Enabled In Google Analytics
Advertisers that use a different currency in AdWords and Analytics will now be able to easily compare cost data in Analytics.
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Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived
Contributor Matt Ackley summarizes key findings from Marin’s recently released report.
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Bing Ads New Bid Preview Tool Lets You See Effects Of Bid Changes In Real Time
See how ads will display with bid increases before committing to new keyword bids.
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Bing Ads Rolls Out Enhanced Sitelinks Globally, Adds Sitelink Device Preference
Additional copy below each Sitelink extension is available in most markets and languages supported by Bing Ads.
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The Secret To AdWords Success, Told By A Former Googler
Want the inside scoop on how columnist and former Googler Frederick Vallaeys manages his AdWords campaigns? Check out his Checklist for AdWords Success!
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Bing-Yahoo Paid Search Share Rises For Two Consecutive Quarters [IgnitionOne]
With robust consumer holiday shopping, US paid search closed out 2014 with 11 percent growth year-over-year in Q4 ad spend, bouncing back from sluggish growth of just 2.1 percent in Q3 2014. The data, which comes from IgnitionOne’s quarterly report, shows that the growth surge was driven by…
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Ability To Share Ads Via AdWords Shared Library Is Going Away
Feature will be eliminated on February 11th.
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Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin]
Desktop’s influence, while still dominant, continued to wane in the fourth quarter.
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Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin]
Desktop’s influence, while still dominant, continued to wane in the fourth quarter.
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Q4 Paid Search Ad Revenue Up 24 Percent YoY In The Americas [Kenshoo]
Mobile accounted for more than a third of clicks and ad spend.
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Here’s An AdWords Script That Lets You Optimize Bids Every Hour Of The Day
Columnist Daniel Gilbert shares Brainlabs’ AdWords script that lets you set 24 different hourly bid multipliers, 7 days a week.
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Seeing Double: Yahoo, Bing Search Ads Show Duplicate Copy In Headlines And Ad Text
Change effecting top line ads said to boost click-through rates.
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Think Small: Solve Your Mobile SEM Problem With “Micro Leads”
The time has come for brands to have a mobile paid search strategy in place. Columnist Susan Waldes suggests that businesses begin with tiny steps.
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AdWords Reach Reporting Moves To The Campaigns Tab
Change brings more flexibility to reach and frequency reporting for display campaigns.
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AdWords Scripts For Every Level: Part 4, A Real World Use Case (Free Script Included)
Still trying to figure out real world, practical applications for Scripts? This post is for you.
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What Yahoo’s Firefox Deal Tells Us About Paid Search In 2015
Has Firefox’s switch to Yahoo as the default search engine impacted PPC campaigns? Contributor Mark Ballard from RKG examines the data.
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Reaching The Modern Family: Cross-Device Advertising Is A Must
Are you deploying a cross-device search strategy to capture users as they move between devices? Columnist John Cosley of Bing notes that you’re missing out if not.
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