Here’s An AdWords Script That Will Let You A/B Test Anything
Columnist Daniel Gilbert wasn’t satisfied with AdWords’ native A/B testing capabilities, so he and his team wrote a script.
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Bing Ads Offers Search Insights For Mother’s Day Marketers
Now A $20 billion holiday in the U.S., Mother’s Day-related searches start rising roughly a month in advance, though search habits vary by gift category.
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Jewelry Advertisers Spending More On PLAs (Both Mobile & Desktop) Than Text Ads
Ahead of Valentine’s Day, AdGooroo has released data on the top jewelry advertisers on Google and the keywords that grab their budgets.
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Bing Ads Auction Insights Now Available Globally
Reports show you how your ads compete against other advertisers’ ads on the Yahoo Bing Network.
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7 Advanced Tips To Automated Bidding Success On AdWords Search Ads
AdWords automated bidding can be a huge time-saver, but marketers want to know how it works. Contributor Matt Lawson answers your FAQs.
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Official: Google AdWords Rolls Out “Upgraded URLs” For Tracking Parameters
Ads (usually) will no longer be re-set and sent back to editorial review when tracking criteria change.
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Rip Off The Band-Aid: Use AdWords Conversion Tracking For (All) Your True Business Goals
AdWords has made many improvements to its conversion tracking capabilities in recent years, but columnist Susan Waldes notes that many businesses have been reluctant to catch up.
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Yahoo Gemini Gaining Mobile Search Share, But Not At Google’s Expense, Yet
A criticism of the Yahoo Bing partnership is that the two have merely traded market share rather than cut into Google’s lead. Gemini’s growth in mobile search traffic share appears to be following that same pattern.
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Bing Ads Rolling Out Updates To Quality Score Reporting
Changes are designed to make quality score more informative and easier to use.
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As Apple-Google Deal Expires, Who Will Win The Safari Default Search Business?
Will it be Bing, Yahoo or Apple itself that supplies Safari’s search engine?
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The Future Of Search Is Productivity Across Platforms
Columnist John Cosley of Bing Ads discusses the future of search in a multi-device, cross-platform world.
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Marketers Spent $4 Billion On Click-to-Call Advertising In 2014 — Report
Lack of keyword attribution creates a “blind spot” for search marketers.
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Why Your Mobile & Geo Modifiers For Paid Search Aren’t Getting The Job Done
Columnist Andy Taylor of RKG shares enlightening data on mobile PPC performance by age and location.
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Bing Ads Discusses 3 New Initiatives: Native Ads On MSN.com, Mobile Ad Formats, Remarketing
The company’s foray into native advertising will harness intent signals from Bing Ads.
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Appearing Multiple Times In Google Shopping: The Pros & Cons
Are you bleeding money or gaining exposure from showing up multiple times in Google Shopping results? Rebekah Schelfhout shares her thoughts.
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Quickly See AdWords Performance By Search Query Length In Google Analytics
A new Word Count Query dimension in Analtyics lets advertisers quickly compare head terms and long-tail queries.
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Big Digital Marketing Resolutions For 2016
According to columnist Alistair Dent, it’s too late to plan for this year — so get a heard start on planning for the next.
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5 Search Ad Copy Resolutions For 2015
It’s often overlooked in favor of the new new thing, but contributor Mona Elesseily argues that overhauling ad creative can have an incredibly significant impact on your search campaign.
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Bing Ads Reduces Campaign Reporting Lag To 1 Hour
Impression and click performance data is now delivered much faster.
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Thanksgiving Drove Retailers’ Highest Paid Search Revenue Gains Of The Holiday Season [Report]
Revenue rose 50 percent year-over-year, just beating out Black Friday’s revenue gains of 49 percent according to Kenshoo.
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