Get Your Priorities Straight: Structuring Google Shopping Campaigns
A good campaign structure can have a significant impact on performance, but what structure is right for your business? Columnist Laura Collins discusses some options that have worked well for her clients.
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Valentine’s Day Searches Start Now: When They’ll Peak Depends On The Category
Looking at last year’s trends, jewelry buyers waited until the last minute. This and other search and ad trends from Bing Ads.
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Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop
Retail advertising spend on mobile Shopping ads nearly doubled year-over-year in Q4.
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PPC Geo-Bidding, Simplified
Are you overthinking your geo-targeted bidding strategy? Columnist Andrew Goodman thinks you might be — and he’s here to help simplify your life.
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iPhone Users, The AdWords App For iOS Has Arrived
Check AdWords campaign performance, change bids and adjust budgets from your phone.
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Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8)
The biggest question facing paid search advertisers is how to get meaningful growth numbers out of PPC. Columnist Lori Weiman believes the answer lies with brand bidding.
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The State Of Cross-Channel Paid Search, Part 1: SEM & Social
In this first in a series on cross-channel marketing, columnist Josh Dreller discusses how paid search and paid social efforts can work together to improve overall marketing efforts.
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Math! Now Available Right In AdWords Custom Columns
Use formulas to get even more out of custom columns in Google AdWords.
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AdGooroo Launches Competitive Insights For Local Paid Search
The new tool provides keyword, ad copy and budget insights at a city level.
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New Google Research: Can The Long Tail Be Covered Without Broad Match?
Wondering about the benefits of using broad match? Columnist and Googler Matt Lawson got his hands on real Google data to put the debate to rest.
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PPC Blunders: Downright Dirty, Inexperienced Or Overwhelmed?
Have you ever inherited a PPC account so poorly managed it made you scratch your head in confusion? Columnist Pauline Jakober shares her stories and tries to guess the underlying motive.
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Machine Learning With AdWords Scripts And Google Prediction API
In this helpful how-to, columnist Russell Savage explains how to use the Google Prediction API in conjunction with AdWords scripts to glean insights about your PPC data.
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Bing Ads Adding Support For Upgraded URLs
The roll out will occur in two stages: one for AdWords imports and a second for full availability within Bing Ads.
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How To Track Your AdWords Competitors Over Time Using Auction Insights
Former Googler Daniel Gilbert shows you how to turn the static AdWords Auction Insights data into a report that tracks your closest competitors over time.
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Google Shares AdWords “Store Visits” Metric Conversion Lift Data
US retailers saw, on average, 10 times more conversions from mobile search ads when accounting for store visits estimated conversions.
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Google’s Steady Gains In Paid Search Location Tracking A Win-Win
Over the past year, Google has greatly improved its ability to track user locations at ever more granular levels. Columnist Andy Taylor discusses why this is great news for both Google and advertisers.
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AdWords To Require Verification For Call And Location Extension Phone Numbers
Ads without verified phone numbers will be disapproved.
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Report: Q1 US Paid Search Growth Strongest In 3 Years
Yahoo Bing Network gains share for third straight quarter.
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Bing Ads Power Tools: Ad Insights
Want to glean deeper insights into your search ad performance? Columnist John Cosley discusses four valuable ad insights tools within Bing Ads.
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Google Still Dominant, But Baidu Benefitting From Google Ban In China Says eMarketer
As China’s search revenue share continues to grow, Google will largely be missing out while its sites are blocked on the mainland.
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