Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)
In this installment of her multi-part series on brand bidding, columnist Lori Weiman discusses how to use strategic partnerships to increase paid search performance.
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Reverse-engineering AdWords Quality Score factors
Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale, so contributor Brad Geddes used this information to break down the weight of each factor impacting Quality Score.
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Bing auto-tagging comes to Shopping Campaigns, Image Extensions
Ad group tracking is also now enabled via the utm_content tag.
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The great account structure debate at SMX West 2016
How should you structure your paid search campaigns? Contributor Kirk Williams recaps an SMX session in which three seasoned veterans shared their preferred methods.
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Why Copying Campaigns Between Search Engines Misses Opportunities
Are you making the most of the unique characteristics of each search engine? Contributor John Cosley explains paid search opportunities you may be missing.
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Upcoming Webcast: Call Tracking and Analytics 101
US consumers will make more than 100 billion mobile calls to businesses this year. Nearly two out of three consumers say it’s very — or extremely — important to be able to call a business during their purchase journey. Call tracking and analytics have become a marketing technology…
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How New & Existing Customers Interact With Your Paid Search Ads Differently
Columnist Andy Taylor shares data from Merkle|RKG that illustrates how users behave when clicking on ads and how they evaluate ad choices on a SERP.
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Bing Native Ads Rollout Gains Steam: Support Coming To Bing Ads Editor
Bing native ads extend the reach of search ads to MSN.com
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How To Grow Online Market Share Without Increasing Your PPC Budget
What’s the formula for PPC success? Columnist Jacob Baadsgaard has tips on how to significantly expand your market share without wasting your ad spend.
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Google’s Take On The Recent Changes To The Results Page
Google recently removed ads from the right-hand side of its desktop search results. Columnist and Googler Matt Lawson weighs in on how it might affect your accounts.
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Latest AdWords Editor Update Supports Callout Extensions, Video Campaigns, HTML5 Ads
The new version is now available.
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Customer Match: Common Questions & How To Answer Them
Feeling apprehensive about using Customer Match? Columnist Laura Collins tackles some frequently asked questions about this relatively new targeting feature in AdWords.
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Connecting Demographics To Search Queries
Frustrated by the lack of demographic data available for search ads? Contributor Andrew Ruegger shares his method for obtaining demographic information at the keyword level.
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AdWords And Bing Ads Both Having Late-Week Reporting Troubles
Issues began Thursday for both platforms and continue to affect reporting on Friday.
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The Death Of Search Marketing Expertise
Where have all the search professionals gone? Contributor Andrew Goodman explores the state of the search agency industry today and wonders if we can be doing better.
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Google’s New SERP Layout: The Biggest Winners & Losers
What has been the impact of Google’s new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has suffered from the change.
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Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)
Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns.
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What Google’s New Layout Means For Search Marketers
Google recently began displaying up to four ads above organic desktop search results and removed the ads on the right-hand side. Contributor Alistair Dent discusses what this change means for your PPC and SEO campaigns.
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Save Our Search: 3 Reasons Not To Overreact About Losing the Right Rail
Keep calm and carry on with your PPC campaigns despite recent changes in the SERP layout, urges columnist Kevin Ryan.
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Google To Shut Down Google Compare Products In US And UK On March 23
The vertical lead generation programs for credit cards, auto insurance, mortgages and travel insurance will start winding down Tuesday, February 23.
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