Bing Ads now accepting sign-ups for Shared Budgets pilot
Automatically redistribute budget across multiple campaigns.
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Can you manage your inventory with Google Shopping?
Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding.
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Last chance to enter the Biggest Search Geek Contest and win a free trip to SMX Advanced
Want a free ticket to SMX Advanced search marketing conference, complete with hotel and airfare? Then enter the 8th Annual SMX Biggest Search Geek Contest and prove you’re the geek to beat! The contestant who answers the most questions correctly in the shortest amount of time will win the…
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With lots of unknowns, SEM experts weigh in on the biggest AdWords announcements of last week
What do advertisers need to start thinking about now, and what are the underdog announcements from Google Performance Summit?
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AdWords’ new extra headline: 7 ways to make the most of it
Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it.
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Decision trees for SEM segmentation
There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.
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Pl…
How Google’s latest design choice impacts consumers’ ability to search and discover
How has Google’s recent update to its SERP display impacted consumers, advertisers and Google’s bottom line? Adobe’s Siddharth Shah looks at the data.
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3 Google AdWords hacks to drive high-quality leads
You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques.
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7 essential Google Analytics reports every marketer must know
You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar.
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Brand queries: the AdWords performance illusion
If your AdWords optimization efforts are focused toward terms and ads you credit with last-click conversions, you’re not alone. But columnist Tim Mayer contends you’re being shortsighted.
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Share conversions and remarketing lists across paid search accounts
Managing multiple search accounts for a single domain doesn’t have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website’s code with duplic…
Well played, Google: Advertisers (finally) get more device bidding controls
The most widely disparaged aspect of Advanced Campaigns is eliminated at last. Contributor Andy Taylor extols the change, explains what it means for marketers and makes a couple of suggestions for further improvement.
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The 5 strangest search terms in 2,000+ AdWords accounts
Contributor Jacob Baadsgaard shares cautionary tales of AdWords bidding gone terribly, terribly wrong.
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Know your SEM? Prove it. Enter the SMX Biggest Search Geek Contest
See if you have what it takes to outsmart your peers! The Biggest Search Geek Contest, sponsored by Marin Software, is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe. The contestant who answers the most questions correctly in the…
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Journey to better paid search ROI with this travel ad copy data
School’s nearly out, and it’s time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for advertisers in the sector.
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Official: Google to roll out Expanded Text Ads for all devices
Perhaps the final vestige of pre-mobile AdWords, 25-35-35 character text ads will soon sunset.
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Google AdWords to break up tablet & desktop and enable a mobile base bid
Individual device bid adjustments will roll out in the coming months
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Live blog: Google Performance Summit, with new AdWords & Analytics announcements
Google’s annual event for AdWords and Google Analytics customers will open with news about coming features and plans for the rest of the year.
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Google to announce AdWords news & updates Tuesday
Event will include a demo of the new AdWords interface and other announcements.
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Bing launches UET Tag Helper, a troubleshooting Chrome extension
Now quickly check if UET tags are set up correctly without having to wait for validation in the UI
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