AdWords Editor updated to support expanded text ads
A new section for expanded text ads is among several updates in AdWords Editor 11.5
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How to use device bid adjustments, straight from Google
AdWords will soon have the ability to set bids specific to each device type. Columnist and Googler Matt Lawson explains Google’s official POV about what that means when managing your campaigns.
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Google expanded text ads are live, and device bidding & responsive ads for native roll out
Standard text ads will no longer be accepted as of October 26.
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Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWords
Smart Bidding reporting is getting more robust, and the bid automation tool will continue to take more conversion signals into account, says Google.
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Google sunsetting AdWords Converted Clicks in September
The Conversions metric finally takes over for AdWords’ original conversion tracking method.
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5 annoying AdWords bugs only the pros know
AdWords is a great tool, but it’s not perfect! Columnist Todd Saunders documents some common issues, bugs and complaints with the AdWords interface that he’d love to see addressed.
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Color fade: A history of Google ad labeling in search results
A look back at how Google has treated ads in search results from blue shading to the green label of today.
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3 signs your landing page copy is leaving your visitors high and dry
Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it.
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Three of the most important data segmentations for any Google paid search analysis
Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights.
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Google’s ban on payday & high-interest loan ads going into effect now
After a week’s delay, the ban on predatory lending ads for AdWords advertisers is beginning to roll out.
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Soon, import call conversion data into AdWords for better attribution & optimization
Tracking call conversions will no longer be limited to measuring call length.
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New insights on the customer decision journey
Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search campaigns.
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Expanded Text Ads: Are they living up to the hype?
Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura Collins shares some data from Merkle|Periscopix clients.
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AdWords managed accounts get a roll-up of individual account notifications
The notifications show opportunities and alerts for accounts, campaigns and keywords managed under the umbrella account.
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Google rolling out price extensions for mobile text ads
The new text ad extension shows pricing information about products and services — and takes up significant real estate on mobile.
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Mobile brand CPCs on Google are climbing, finds Merkle
Increases started at the end of June and have only affected smartphone CPCs.
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Report: US Google search spend was flat, but mobile spend jumped 55 percent in Q2
Compared to a year ago, IgnitionOne customers spent substantially more on mobile where CPCs continued to be half as expensive as desktop.
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How to conjure big PPC profits with a few hundred dollars
Search engine marketing for generic terms in competitive industries can be costly, but columnist Larry Kim has a better way. Learn how to combine RLSA with social ads for high impact at a low cost.
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Rotating ad copy: What traffic are you missing out on?
Want to see where your ad tests are finished, and what traffic you’re losing by letting them run on? Columnist Daniel Gilbert of Brainlabs has a script for that.
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Google rolling out major change to PLAs for broad product queries, among other Shopping updates
Instead of showing individual products, new Showcase Shopping ads let users peruse product collections from both local and online merchants.
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