Search takes to the cloud as users engage with new actions
Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers.
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Bing Ads launches Structured Snippets for text ads
The extension is rolling out globally.
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Common PPC mistakes and how to avoid them
Columnist Laura Collins lays out five mistakes she commonly sees in paid search and explains how to avoid them.
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Google bumps Expanded Text Ad deadline to January 31, 2017
Issues a set of dos and dont’s for testing expanding text ads.
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Bing Ads apps keep getting more useful, now with bulk editing
Hints of more improvements to come.
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New: Access up to 5 AdWords accounts with one login
Also, no need to confirm user access invitations anymore.
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Seeing Google Keyword Planner down? You’re not alone
Many users with active campaigns are unable to access Keyword Planner.
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AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & Experiments
Retirement of the legacy testing tool will begin the week of October 17.
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Upcoming webcast: How to optimize search, Facebook, and display ads to drive offline sales
How are marketers using online and offline data to understand and optimize the customer journey? And what cross-channel strategies work best to drive offline conversions? Join digital marketing experts from Adobe and DialogTech to understand how market…
Tips for when and how to use Feed Rules in Google Merchant Center
With more functionality now available in Feed Rules, here is a look at how some marketers have been using them to improve Google Shopping campaign performance.
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Google has updated the AdWords ad preview tool for expanded text ads
The view now includes sample ads and separate views for mobile and desktop.
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The unexpected impact of Google automated ad extensions
What are automated extensions in AdWords, and how can they impact your PPC analytics and ad performance? Columnist Michelle Cruz explains.
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6 data visualizations in the new AdWords that will save you a ton of time
New graphs make it possible to see and analyze data in seconds rather than hours.
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Here’s a script that copies AdWords extensions to all your campaigns
Columnist Dan Gilbert shares another script from Brainlabs that will copy your AdWords extensions across different campaigns.
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Google rolls out Campaign Groups in AdWords
Reporting feature makes it easier to monitor performance across multiple campaigns.
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“Enterprise Call Analytics Platforms: A Buyer’s Guide” updated for 2016
As consumers increasingly use their smartphones to research, browse, and connect with businesses, brands are developing a newfound respect for the inbound call as an integral part of the conversion path. This 39-page MarTech Intelligence Report examine…
Google testing mobile Shop the Look ads for apparel & home products
Looks are culled from partners including Polyvore and Curalate with related products featured in Shopping ads.
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How you can better communicate PPC industry updates to clients
PPC is about more than just managing accounts — it’s about managing client relationships, too. Columnist Matt Umbro provides some advice for how to talk to your clients about industry updates and account issues.
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Google’s premium-level Ad Grants program no longer accepting applications
The Grantspro program offers non-profits up to $40,000 per month in search advertising grants.
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Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google
A step-by-step look at getting more granular estimates from Keyword Planner.
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