Criteo launches Predictive Search to automate Google Shopping campaign optimizations
The new product uses machine learning to automate all aspects of Shopping Campaign optimization, including bidding, retargeting lists and product matching.
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Bing Ads rolls out a new, more comprehensive campaign setup process
The new workflow offers more access to features and functionality during the initial setup.
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Using PPC brand protection to decrease campaign costs by 51%
Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search.
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The eerie future of AdWords targeting
As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies — for good or evil.
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For manufacturers selling in retail chains, Google launches affiliate location ad extensions
The extension lets manufacturers to show users nearby retail chains in which their products are carried in their AdWords ads.
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Google adds forecasting and trend data for existing keywords in Keyword Planner
Select existing keywords (or campaigns) to see how bid scaling could affect performance. See how adding new keywords could impact traffic and spend.
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Google AdWords click-to-text message extension is coming out of beta
With the new mobile ad extension, users will be able to connect with advertisers via SMS.
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Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016
Looking for inspiration when it comes to designing and running tests in your PPC accounts? Columnist Aaron Levy recaps a session on this topic from SMX East 2016.
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Dear Google, how about OS targeting? Programmatic search?
In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers.
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The ins and outs of keyword research
When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do and do not make sense, along with tips for identifying quality terms.
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Are there PPC monsters lurking inside your paid search account?
Are your paid search campaigns looking a bit scary? Columnist Jacob Baadsgaard describes how to vanquish the monsters that may be wreaking havoc on your accounts and impacting PPC performance.
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What Google’s recent RLSA updates mean for advertisers
Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 — expanded RLSA membership duration and cross-device retargeting.
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Rethinking today’s attribution problem in digital marketing
Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns.
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How should your ad budget impact campaign building?
Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation.
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Google puts RGB-Hex color converter in search results for “RGB to Hex” queries
Often used for web design and graphic design work, an RGB color conversion tool determines exact color values.
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AdWords rolls out Salesforce account linking for automated conversion imports
The conversion data import solution is coming out of beta.
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Why are payday loan ads still showing on Google after the ban?
A deep look at how the payday loan industry is able to keep advertising despite Google’s policy changes.
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The 7 best ad and landing page elements to boost online conversions
How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice.
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Dynamic Ad Extensions: don’t let your sitelinks and callouts get out of date
Keep your ad extensions up-to-date and applied everywhere with the latest AdWords script from columnist Daniel Gilbert at Brainlabs.
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AdWords Editor now supports more ad formats, device bidding
Advertisers can create and edit Gmail ads and more in version 11.6.
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