Here’s a script to help manage bids by keyword match type.
Columnist Frederick Vallaeys explains the concept of “stacked bidding” and provides an AdWords script to help monitor your tiered bids.
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Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80%
Amazon and Yelp expected to see biggest search revenue growth rates in US.
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10 AdWords ad copy testing ideas you can use right now
Wondering where to begin with ad copy testing? Columnist Jason Puckett shares some ideas to get you started.
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SEM account management: Part 1 — How to avoid getting fired
In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discusses some basic mistakes newbies make that could cost them their jobs.
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Should PPC agencies be scared of automation?
Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit them.
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Google rolls out AdWords account-level call extensions, among other call updates
Business names in call-only ads, more detailed reporting and an expansion of automated call extensions are on the way.
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3 free AdWords testing tools to adopt today
Columnist Todd Saunders discusses the importance of data-fueled decision-making with regard to ad copy and suggests a few tools to help you test and optimize your search ads.
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Google is shrinking AdWords’ view-through conversion window default
The conversion window will default to one day at the end of March.
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The Future is Now: Ramp up your Google Shopping ROI
Product Listing Ads (PLAs) across desktop and mobile have taken the majority of retailers’ budgets and are driving search advertising growth. But mastering Google Shopping campaigns requires more than just a basic understanding of bid management and product feeds. You need to engage shoppers with a…
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AdWords Expanded Text Ads could get even longer with second description line test
A new test doubles the number of characters available in text ad descriptions.
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Should you bother rewriting your ads?
Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out that it can be an incredibly effective way to get more bang from your budget.
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Bing Ads Editor for Mac is now available to everyone
The highly requested desktop tool is now out of beta.
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The value of search across the modern consumer decision journey
Columnist Christi Olson of Bing shares research on how search fits into the overall buyer’s journey, reaching consumers at all stages in the funnel.
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AdWords Price Extensions now live on all devices
Show prices for types of products and services in text ad extensions on desktop as well as mobile.
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Sharing is caring: Click share and post-holiday shopping success
Click share is a crucial metric that can help you improve Shopping campaigns. Columnist and Googler Matt Lawson explains what it is and how to improve it.
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A review of free PPC reporting solutions from Google
Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers.
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Official: Google’s green outlined “Ad” label replacing solid green version
The new label for search text ads is now rolling out globally.
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Keeping an eye (or three) on your AdWords competitors
Columnist Daniel Gilbert of Brainlabs unleashes another AdWords script — this time helping you keep track of what your competitors are up to.
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Dos and don’ts of PPC advertising for universities
For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search campaigns.
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How to write PPC text ads in 2017’s sophisticated environment
There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates.
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