Making the case for mobile site optimizations: Who doesn’t want an extra $13K?
These days, the question isn’t whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make the case for greater investment in mobile optimization.
The post Making the case for mobile site optimizations: Who doesn’t want an extra $13K?…
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Are AdWords advertisers about to get a lot more Quality Score reporting metrics?
A short-lived blog post indicates useful changes are coming to help advertisers analyze Quality Scores in their accounts.
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Here’s a script to stop ads from showing next to offensive videos
Wondering how to avoid embarrassing or controversial video ad placements on YouTube? Frederick Vallaeys shares a script for that.
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Google to hold annual livestream of AdWords, Analytics, DoubleClick announcements May 23
Says updates will touch on simplified measurement, improved targeting and ways brands are starting to use Google Assistant.
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What the data tells us about the death of exact match and its impact
Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears…
Getting the most bang for your buck: 11 CRO opportunities
Stumped on ways to improve your conversion rate? Columnist Amy Bishop has you covered — check out the tips below for inspiration and actionable tips!
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Paid search analytics: What treasures are hiding in your data?
Setting up paid search analytics may be straightforward, but columnist Jacob Baadsgaard shows that if you aren’t using your data effectively, you may be missing out on major opportunities to improve your performance.
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How to decide ‘Should I bid?’
Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it’s worth it to bid and when it’s better to let organic do the work.
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Bing Ads will automatically migrate monthly budgets to daily in April
Most advertisers already use daily budgets, but here’s a final heads-up for those still using monthly budgets in Bing Ads.
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AdWords Dynamic Search Ads gain page feeds, will soon support expanded text ads
Page feeds are designed to give advertisers more control over which URLs to associate with a DSA campaign.
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SMX West: What Google’s exact match changes mean for AdWords advertisers [Podcast]
In our latest Marketing Land Live, listen in to clips from the “flash session” at SMX West as our panel answered audience questions about Google’s dilution of exact match keywords.
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Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads
Version 11.9 is now available.
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SEM account management: Part 3 — How to get more responsibility
Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career.
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Beware these 7 sneaky PPC attribution tricks
You may think you’re hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data.
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Seriously, Google, can you just make exact match exact?
In the wake of Google’s announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control.
The post Seriously, Google, can you just make exact match exa…
SEM account management: How to improve account performance
In part two of his three-part series on SEM account management, contributor Ted Ives discusses how to keep your PPC campaigns running smoothly and performing well.
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What happens when Google pushes into branding and messaging?
As Google elbows its way further into PPC branding, columnist Pauline Jakober discusses the drawbacks of automating tasks that impact messaging and branding.
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Google to further dilute exact match in AdWords; will ignore word order & function words
Not just for plurals anymore, close variants will extend to include word ordering and function words in inexact match keywords.
The post Google to further dilute exact match in AdWords; will ignore word order & function words appeared first on Search Engine Land.
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A proven method for building a strong PPC account team
What’s the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency’s “team of teams” approach to account management.
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Three foolproof steps to excellent AdWords ads
With billions of paid search ads delivered each day, it’s imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to…