The great big list of landing page tests to try
Sometimes half the battle of conversion optimization is coming up with ideas for things to test. That’s where this post from columnist Amy Bishop comes in!
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Google rolls out similar audiences for Search and Shopping
Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors.
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6 key paid search trends from Merkle’s Q1 2017 report
Here’s a look at what’s happening with Shopping ads, expanded text ads, device bidding and more.
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What your paid search KPI says about you
Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities?
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Bing Ads rolls out Merchant Promotions for Shopping campaigns in US
The program, coming out of pilot, spotlights offers in Bing product ads.
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IAB: Paid search was 48 percent of total digital spend in 2016
Spending declined on the desktop but grew by nearly $6 billion overall because of mobile.
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Advertisers get claim notices for Google’s $22.5M settlement over ads on parked domains
The settlement stems from a case that dates back to 2008 about Google ads showing on error pages and parked domains.
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Keyword tiering: A systematic way to juggle your AdWords priorities
Columnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance allows search marketers to quickly make adjustments that can have a huge impact on their business.
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Evaluating PPC talent, part 1: Where to begin
How can you hire a paid search (or social) specialist that fits your business’s needs if you don’t know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent.
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Bing Shopping Campaigns get inventory feeds, search query reports at product level
New updates are aimed at enabling timely feed uploads and informing title optimization.
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Google Analytics 360 & the Move to Enterprise Analytics
As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? What’s more, have you…
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Google sets machine learning loose on new ‘Smart’ display campaigns
Automation take over essentially every aspect of this new campaign format.
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2017 SEM growth hacks: Monster growth from brand protection
Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even w…
Apple expanding successful Search Ads to three new English-speaking markets
Ads will begin serving in the UK, Australia and New Zealand on April 25.
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Bing Ads Editor gets Review Extension support, better keyword import & more
New changes to Bing Ads Editor enhance the keyword import process, add support for Review Extensions and save advertisers a step when creating remarketing audiences.
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Here’s a script that copies audiences to all your campaigns
Columnist Daniel Gilbert of Brainlabs shares a nifty shortcut for replicating audiences across campaigns.
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Part 2 of 2: How Google learns to guide purchasing decisions
In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone behaviors and user data could be used to predict and direct purchase behavior.
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Going global: Common sense considerations too commonly ignored
If you only advertise in the United States, you’re missing out on billions of potential customers. But before you enter the international PPC market, consider this advice from columnist Brendan McGonigle.
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Listen to your mother: Win Mother’s Day with humor and timing
Advertisers, have you put together your Mother’s Day strategy yet? Columnist Purna Virji from Bing has some tips for capturing searchers looking to celebrate their moms.
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What B2B marketing can teach you about PPC in higher education
Though universities are targeting individual consumers rather than businesses, columnist Pauline Jakober shows paid search efforts for these institutions often more closely resemble B2B than B2C.
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