Using search and social to support TV advertising
Are you investing in TV advertising? Columnist Justin Fried explains how search and social can work in together to help capture consumers activated by your television ads.
The post Using search and social to support TV advertising appeared first on Se…
5 strategies to improve your ad copy
Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase conversions.
The post 5 strategies to improve your ad copy appeared first on Search Engine Land.
Please visit Search E…
The anatomy of ad copy relevance: The new Google standard
Columnist Jason Puckett discusses how today’s most advanced advertisers are implementing sophisticated ad copy at scale across their accounts.
The post The anatomy of ad copy relevance: The new Google standard appeared first on Search Engine Land.
Pl…
2017 SEM growth hacks: Gain monster paid search growth using competitive data
How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions.
The pos…
Purchases on Google quietly opens beta for requests in US
US merchants can now request access to Google’s “buy button” program.
The post Purchases on Google quietly opens beta for requests in US appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
[Reminder] Live webinar: Track, qualify & convert your leads using call and SMS data
Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to…
Please visit Search Engine Land for the full article.
Here’s a script for copying labels between levels
Label visibility within AdWords can sometimes be a little confusing, and the ability to copy labels between levels — from the campaign level to the ad level — can be extremely helpful. Luckily, columnist Daniel Gilbert has a script for that.
The post Here’s a script for copying labels between…
Please visit Search Engine Land for the full article.
Google is rolling out changes to AdWords Ad Rank thresholds: What you need to know
Bids can carry more weight in Ad Rank thresholds based on the meaning of a query.
The post Google is rolling out changes to AdWords Ad Rank thresholds: What you need to know appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google advertisers can now see historical Quality Score data in AdWords
Plus, no more hovering over individual keywords to see Quality Score data.
The post Google advertisers can now see historical Quality Score data in AdWords appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
…
Why the Google Search Network isn’t working for your B2B business
Many B2B organizations feel that PPC doesn’t work for them, and some are right. But columnist Pauline Jakober urges these businesses to explore a few ideas before giving up on their paid search program.
The post Why the Google Search Network isn’t working for your B2B business appeared first on…
Please visit Search Engine Land for the full article.
New RLSA Strategies for Search Marketers
Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid…
Please visit Search Engine Land for the full article.
4 critical areas to consider when performing AdWords audits
AdWords audits are a great way to win business and check on the health of an account, but columnist Matt Umbro notes that there are some aspects of an audit that are easily overlooked or underexplored. Don’t make these mistakes!
The post 4 critical ar…
Google is rolling out new keyword bidding suggestions in AdWords
The new feature shows suggested bids for various page positions.
The post Google is rolling out new keyword bidding suggestions in AdWords appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Let’s get visual: Shopping from within images
Columnist Christi Olson outlines exciting developments that bring image search and shopping together to enhance the search experience for users.
The post Let’s get visual: Shopping from within images appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads: Standard text ad support to end July 31, 2017
Advertisers will not be able to edit old STAs or create new ones after that date.
The post Bing Ads: Standard text ad support to end July 31, 2017 appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
The best-kept AdWords secret: AMP your landing pages
Even though AdWords doesn’t officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist Frederick Vallaeys explains how implementing AMP can lead to big gains in conversion rates.
The post The best-kept AdWords secret: AMP your landing pages…
Please visit Search Engine Land for the full article.
Change to AdWords Enhanced CPC removes bid cap to account for location & audience
The change could impact campaigns differently depending on campaign type.
The post Change to AdWords Enhanced CPC removes bid cap to account for location & audience appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
What to look for in a paid media campaign management tool
Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign man…
5 steps to success for low-conversion-volume accounts in AdWords
You may be stressing over how to make improvements to your paid search campaigns when data is scarce, but columnist Anna Shirley shows how a low-volume account can be a great opportunity to be more creative and inventive.
The post 5 steps to success f…
New Google pilot tests Shopping ads on the Display Network
Ads will start appearing first on fashion and home design sites.
The post New Google pilot tests Shopping ads on the Display Network appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.