Getting started with Accelerated Mobile Pages: 5 helpful guides
The Accelerated Mobile Pages framework gives web developers the means to optimize their sites for faster, cleaner, and more efficient delivery on mobile. If you haven’t yet implemented it, however, here are 5 useful guides for getting started, covering the basics and new opportunities for using the framework in 2018.
An SEO’s survival guide to Single Page Applications (SPAs)
If you haven’t heard of Single Page Applications (SPA for short), or if you have been resistant to learning about these JavaScript methods for creating websites, the time for hiding your head in the sand is over.
5 ways to make your website stand out in the SERPs
Today’s SERPs are a far cry from the humble list of ten results and handful of sponsored links that Google started out with. So how can we ensure our content is best suited to Google’s ever-more intuitive results pages? And how can we make it stand out there?
How to expand search marketing reach in the slow season, part 1: Quora
Most businesses typically have a slow season when consumers don’t think of purchasing their services or products. So how can they avoid getting into the slump of low volumes and grab incremental traffic to make sure they’re still acquiring new customers and meeting growth goals?
Technical SEO vs content marketing: Which should SEOs focus on?
In the digital marketing sector we frequently talk about content and technical SEO as two distinct sections of marketing we can do on-site. But that’s not entirely true; the two elements work hand-in-hand on a website to support its organic successes.
A quick and easy guide to meta tags in SEO
Meta tags are invisible tags that provide data about your page to search engines and website visitors. Here’s a quick guide to why they’re so important, and the six kinds that you should prioritize for SEO.
Hyperlocal SEO: What is it, and how can you make sure you do it right?
It is likely that if you are reading this, you’ve heard of ‘local SEO’ and have an understanding of the importance for certain businesses to optimize their web presence to rank for locally specific searches. In a nutshell, ‘hyperlocal SEO’ is the same kind of optimization, but for smaller, more focused localities such as neighborhoods, towns, streets, and spots located near well-known landmarks.
AI and machine learning: What you do and don’t need to know for SEO
Artificial intelligence (AI) is a field of technology that is surrounded by both hype and misconceptions. It is predicted that $60 billion will be spent by brands on AI technology by 2025, so this hype is having a direct impact on where companies allocate their budgets.
How to migrate your WordPress website domain name
There are many instances where a website might be required to change its domain name. For example, your website might be penalized heavily by Google, and you want a new domain, or you might want to rebrand your business. In this article, we will focus on the tools and techniques that will allow you to migrate WordPress website domain name with minimal impact on SEO.
A guide to the standard reports in Google Analytics: Audience reports
We’ve set out to tackle the ambitious task of explaining each segment of Google Analytics and the standard reports they contain. In this instalment, we’re going to look at Audience Reports: what you can learn from them, and how you can get the most out of the data that they offer.
12 tips to improve your reputation strategy
To grow and stay ahead of your competitors, you need to take a hard look at your reputation strategy. The online reputation … read more
Google’s core algorithm update: Who benefited, who lost out, and what can we learn?
There’s been much talk recently about Google implementing a broad core algorithm update. Google has suggested that this update has nothing to do with the quality of content, and instead focuses on improving the quality of the SERPs. However, if Google wasn’t testing quality, what exactly were they testing? Who benefited from the update, and what can we learn from it?
Keyword research: 5 ways to find great long-tail keywords
For years, short-tail and transactional keywords were the primary focus of SEO campaigns. However, there is a clear acknowledgement on both sides of the fence with regards to the power of long-tail keywords. So how can we adapt keyword research in relation to this focus on identifying great long-tail keywords?
Why Google Shopping is dominating retail search marketing
A new study by AI-powered search intelligence platform Adthena, analyzing 40 million search ads from more than 260,000 retailers, has shed light on the extent to which Google Shopping ads have come to dominate retail search marketing. In this piece, we will look at some of the key findings from the report, and consider what retailers can do to “future-proof” their search marketing strategy.
The merged approach: How combining traditional and digital brings marketing success
Digital is vital to the success of any marketing strategy. Or is it? It’s a bold statement but one that is only true if combined with traditional marketing, to really allow brands to effectively dominate the advertising space within their market place, regularly targeting and connecting with the consumer.
Three ways to up your video marketing game
Video marketing has been getting huge for a few years now. Videos allow companies to reach a wider audience – thanks to the popularity of powerful video marketing platforms – and to increase their sales and conversions. But how easy it is to really see ROI from your video marketing campaigns?
How to drive more traffic to your WordPress blog
Driving traffic to a blog has never been easy, and there’s no magic bullet to achieve it. However, taking certain steps can significantly increase your chances of earning blog traffic and – hopefully – turning a profit with your blog.
Participating in the conversation: 10 ways to generate traffic WITHOUT Google
Much like the world of search and the perpetually updated algorithms of Google, the landscape of non-Google marketing sees techniques, platforms and priorities change over time. What hasn’t changed is the importance of understanding how to generate traffic without Google. Google is big, but it is not good to concentrate all your efforts into just one referrer.
How to implement semantic markup using Google Tag Manager
Structured data is a core SEO tactic. Not only does it remove a layer of ambiguity for search engines (they don’t have to infer what a piece of data is; you’re telling them outright), it’s also the engine that drives rich results, which are taking up an increasing amount of real estate in the SERPs.
How to set up event tracking in Google Analytics
Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event tracking lets you monitor just about any action on your site that doesn’t trigger a new page to load, giving invaluable data for improving your site.