Category: Search Engine Watch

Whether you use Twitter’s Vine app to take customers behind the scenes of your brand, demonstrate new products/services, run competitions, or simply share things with your fans, consider these tips before activating your strategy.

A wording change to a Google help page is a clear admission that yes, negative SEO exists and it can result in third parties being able to remove a competitor’s site from the Google search index – or at least negatively impact their search rankings.

Google has announced two new structured data features. Google has updated the Data Highlighter, which now covers eight types of structured data. Also, the new Structured Data Markup Helper is designed to help guide webmasters with HTML coding.

Has your site been subject to a steady decline in organic search traffic? Or even hit by a penalty? Either of these are likely signals that something is wrong in how Google perceives your site. It’s time to get clean and let go of bad SEO practices.

Google has launched a new nutrition search that provides accurate and up to date information on a wide variety of food and drinks, such as how much protein, carbs, sodium, and other nutritional values are in the product.

The Doodle features six Petri dishes in the Google colors. When you click for the animation, you see a hand swapping each dish, and then watch as the bacteria grows in each one. Then you can mouseover to see what was cultured in each Petri dish.

With the launch of Google Penguin 2.0 behind us, it seems the majority of folks managed to survive the challenges of Penguin with minimal impact. So here are some predictions (and solutions) on future possible SEO challenges to plan for.

If you’ve completed all the SEO basics of personal branding and set up your Google authorship tags properly it’s time to move on to some big hits that will really get you noticed. Here’s some inspiration, strategies and people you can learn from.

Although Yahoo is no longer the search engine giant it once was, Yahoo Local is a great supplement to your online local strategy. Follow these step-by-step instructions to submit your site to Yahoo Local and optimize your local business listing.

Yandex has now rolled out their second-generation personalized search program. In real time, a user’s search session will influence the search results they see and create new suggestions that aim to help them find what interests them right now.

New features are coming in Windows 8.1. Once such feature is a new global search, powered by Bing that provides a “view of many content sources (the web, apps, files, SkyDrive, actions you can take) to provide the best ‘answer’ for your query.”

Although videographers understand the benefits of using slow motion, an effect in film-making whereby time appears to slow down, marketers will want to understand when and how to use it to illustrate issues or demonstrate products more dramatically.

Facebook is getting into the verification business. The blue check mark identifying verified pages and profiles will appear in timelines, stories, search results, news feed ads and while users hover over the name of a page elsewhere on the site.

Advertorials have been popping up on websites more frequently over the past year or two. Google could penalize your site if you don’t make a proper disclosure. Here are the guidelines webmasters need to know for advertorials and native advertising.

Rather than trying to pick out individual bad links, Google says webmasters should disavow links from an entire domain. While the machete approach may seem extreme, the opposite approach means a longer time frame to clean up your link profile.

The Google Analytics team announced a new, more streamlined way to measure your goals. From the visual layout of the interface, to setting up new goals and all the way through to reporting, working with your analytics goals has changed.

Monitoring which links are removed and which links are altered over time allows you to take action before Google does. Here’s how to effectively keep track of your existing links. Also: the pros and cons of couple backlink monitoring tools.

One big risk for businesses is the “hijacking” of their brand name in online searches. And domain name squatting isn’t going away as long as there is money to be made. Here are some strategies to protect your online nicknames and brand.

This optimization cycle offers a suggested timeline and recommended actions to take to ensure that the best possible ad is running on your behalf at any given point in time, and should be followed as religiously as regular reporting activities.

Want to increase your conversions exponentially? Learn more about the payment methods of the countries you target. It signals trust and authority to your targeted local audience as well as providing all the options available to get you paid.